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The Financial Analyses of the Firm
Capyková, Irena ; Heralecký, Tomáš (referee) ; Luňáček, Jiří (advisor)
The bachelor’s thesis deals with financial statement analysis of the energy producing and distributing company E.ON, s.r.o. in the time period from 2008 till 2011. The thesis is divided into two parts. The methods and tools for the financial analysis are introduced in the theoretical part. The second part of the thesis focuses on the company itself in details as well as it contains the elaboration of the company financial analysis. As a conclusion to this study the company financial assessment is carried out. Based on the assessment results the proposals for innovations are suggested.
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Proposal to improve the marketing mix of the company
Stašiniak, Šimon ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with proposals for improving the marketing mix of the construction company UNA – Rodinné domy s.r.o. In the entire bachelor's thesis, I proceeded according to the theoretical basis of the work, which can be found in the theoretical part. Subsequently, I performed an analysis of the marketing mix and marketing environment of the construction company UNA- Rodinné domy s.r.o. Based on the results of the analysis of the current situation, I submitted proposals for improving the marketing mix.
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Business Plan
Murín, Miroslav ; Sabov, Patrik (referee) ; Afonina, Anna (advisor)
The object of the master´s thesis is a business plan for internet portal KAMZASPORTEM.CZ, which will provide information about sports centres in Brno and surroundings. The thesis contains the theoretical introduction of the business plan and also the analysis of practical part.
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Business Plan for a Swimming School Foundation
Nováčková, Klára ; Štěpánková, Kristýna (referee) ; Zinecker, Marek (advisor)
The aim of this thesis is to provide a business plan proposal for swimming school that will offer swimming classes for children in age from 6 month till 4 years. The thesis will be divided into 3 main chapters. First chapter contains all theoretical points needed for further analysis. Analysis of external environment and current market situation is covered in the second part of the thesis. Last chapter consists of the business plan proposal itself and SWOT analysis.
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The Financial Analyses of the Firm
Capyková, Irena ; Heralecký, Tomáš (referee) ; Luňáček, Jiří (advisor)
The bachelor’s thesis deals with financial statement analysis of the energy producing and distributing company E.ON, s.r.o. in the time period from 2008 till 2011. The thesis is divided into two parts. The methods and tools for the financial analysis are introduced in the theoretical part. The second part of the thesis focuses on the company itself in details as well as it contains the elaboration of the company financial analysis. As a conclusion to this study the company financial assessment is carried out. Based on the assessment results the proposals for innovations are suggested.
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Increasing of Customer Satisfaction in Tesco Expres Brno
Poláčková, Tereza ; Novák, David (referee) ; Novák, Petr (advisor)
This thesis deals with analysis of customer´s satisfaction in Tesco express in the Malinovskeho square. The theoretical part of the thesis focuses on data processing of marketing and procedure of individual analysis. The practical part of the present Tesco company and it´s store and result´s of questionnaire and SWOT analysis. The final section includes its own suggestions and recommendations designed to improve the solved situation.
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