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Educational program in botanical garden using QR codes
Malúšová, Klára ; Novotný, Petr (advisor) ; Skýbová, Jana (referee)
This bachelor thesis covers the history as well as the current state of the Bečovská Botanical Garden. It concisely presents natural sciences and the possibility of incorporating field trips and educational programmes into elementary school education. The theoretical part also describes the educational activities offered by the Bečovská Botanical Garden. The following chapters cover the process of creating such educational activities as well as the activity sheets. In Chapter 5, QR codes are introduced, including their history and their use in non-education fields. Finally, QR codes in education are described in connection with the effort to individualize the education processes. The practical part of this thesis focusses on the education programme created by the author for the lower-secondary school pupils as the Botanical Garden does not offer a programme for this age group. The created programme is based on using QR codes when exploring the Bečovská Botanical Garden. It consolidates and expands the pupils' knowledge and puts the newly acquired skills into practice. The programme also requires demonstrating observation skills and the ability to use a map to navigate an unknown area. The activity sheets, which are part of the appendix, have been created to complement the programme. The education...
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Modern Technologies in Retailing
Macháčová, Petra ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this bachelor thesis is to characterize new trends and development of modern technologies in retailing, and then specify modern technologies that are most frequently used in the Czech Republic and in the world. The thesis is divided into three chapters. The first chapter deals with the characteristics of trade and includes introduction of the retail sector. The second chapter deals with specific retail technologies used both on the Czech and world market. The final third chapter is dedicated to consumers and includes own marketing research that was performed in the form of a questionnaire.
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Trends in Recruiting
Manhartová, Kristýna ; Kocianová, Renata (advisor) ; Běhounková, Olga (referee)
This thesis deals with the most recent trends in recruiting related to information and communication technologies. The attention is focused on the internet, social networks and smartphones along with the possibilities of their use for recruitment. A part of this thesis is a quantitative survey of trends in recruiting. Practices, experiences and opinions of candidates who were looking for the job in the last year were collected in order to describe the situation of the use of these trends in the Czech Republic and their possible further development. Key words recruitment, HR marketing, employer branding, internet, e-recruitment, social networks, smartphones, mobile recruitment, qr codes, mobile applications
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Work with QR Codes in Web Applications
Melichar, Michal ; Fröml, Vojtěch (referee) ; Bartík, Vladimír (advisor)
The bachelor thesis deals with the problem of designing and implementation of an information system in a wine producing company. The thesis is divided into four chapters, namely a Basic concepts, a Work with QR codes, a Design of information system and an Implementation. The chapters Basic concepts and Work with QR codes contain fundamental information on QR codes and their use in practice, including the overview of tools suitable for generating and reading of QR codes, as well as we can find in this part the overview of the basic features of the Nette and Bootstrap frameworks. The chapters Design of information system and Implementation are dedicated to the design and realization (implementation) of an application based on the analysis of needs of the chosen company. The diagrams ER and Use Case have been used for the analysis and modelling. MySQL has been used as the database system, Nette Framework has been used for the functional interface, as well as Bootstrap has been used for the responsive interface. The source files and project diagrams are an integral part of the thesis.
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QR and barcodes
Walter, Viktor ; Jirgl, Miroslav (referee) ; Franek, Lešek (advisor)
The focus of this bachelor thesis is identification of devices in smart grids by barcodes and QR codes. It contains description of symbologies of these graphic codes and tests their characteristics in reading, with an application, developed as a part of this thesis. Thesis contains recommendations and suggestions for physical identification of devices, based on theoretical knowledge and observations made by testing. Included application is also capable of registering devices on their installation.
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Security applications for Android
Celeng, Michal ; Burget, Radim (referee) ; Hajný, Jan (advisor)
The work deals with the issue of operations with large numbers in the enviroment of the Android operating system, mainly their time consumption and the implementation of protocol HM12 created for attribute authentication. The output of created application is a QR code generated with the necessary information for the user authentication. A premise is to preserve user's anonymity and other features expected in a modern cryptography.
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QR Reader for Android
Loskot, Radim ; Široký, Vít (referee) ; Maršík, Lukáš (advisor)
This bachelor thesis focuses on the topic of reading the QR codes with the aim of designing and description of the implementation of QR codes' reader application for Android mobile platform. In theoretical part it analyzes structure of the QR codes including the way of information encoding and states the possible reference approaches of decoding them. With regard to the target platform Android it proposes algorithms for the detection of QR codes in the real time image and for decoding of the captured image from a mobile phone camera. At the end it evaluates the reliability and efficiency of the implemented functionalities and considers possibilities of their further development.
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Mobile marketing
KLEČKOVÁ, Zuzana
The main aim of this thesis was to provide a comprehensive overview of the mobile marketing and analyze selected campaigns of Czech mobile marketing in comparison to world successful campaigns. The research contained studying of available literature about the theme to gain general knowledge about the issue. The theoretical part of the thesis contains predominantly various definitions of mobile marketing and its tools, advantages of these tools and some information about Mobile Marketing Association, new technologies and trends in the branch of mobile marketing. In the practical part five campaigns were evaluated according to available statistics and to subjective view of the author of this thesis.
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