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Selected forms of Selling the Organic Food - Retail Chains
JEŽKOVÁ, Zdeňka
The main aim of my thesis was to assess the current state of organic food selling in retail chains in terms of assortment range, requirements and sale culture and to suggest appropriate measures based on the data obtained. The theoretical part is focused on defining the concept of organic farming, through organic products right to organic food. The empirical part is focused on the evaluation of the supply list with specific types of organic products offered in individual stores, comparing the offer of organic food between retail units, and finally comparing the offer of organic food within the former districts. The analysis contains also summarized findings resulting from a questionnaire survey among retail business organizations. The conclusion of the empirical part is focused on answering presented hypotheses and proposing recommendations.
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The purpose of private labels
Deáková, Olga ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main aim of my graduation thesis is to analyse current situation of private labels in the czech market and to propose possible improvements. In the theoretical part I introduce labels in general, historical facts and modern trends. Then I concentrate on private labels and explain their meaning. In the methodical part I start with analyzing a supply of retail chains in the czech market and then I focus on a private label policy of a particular retail chain. Subsequently I present results of two researches and suggest enhancement for retail chains to improve their strategies for the future.
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Changes in buying behavior of consumers in the selected region
Háková, Hana ; Koudelka, Jan (advisor) ; Pajer, Petr (referee)
The aim of this thesis is to determine whether there has been a change in buying behavior of customers over the previous two years, when a similar research was done within my bachelor's work done. This thesis is divided into 3 parts. The first part concerns the theoretical description of the decision-making process of customers, defining the types of retail sales and also deals with private-brand and organic food. The second part is devoted to the development of the Czech retail market in the past few years, the current situation on the Czech market and outlines possible future developments. The third section includes a detailed description of the shopping opportunities in the district of Tabor and an evaluation of my research, that was realised on basis of the questionnaire confrontation of obtained results with the data from previous research. The whole thesis is finished by evaluation and summary of the results which have been identified in carried out research. There are suggestions at the end where the observed results could be applied directly in practice.
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Private labels in a selected retail unit
PAŘÍZKOVÁ, Jana
My bachelor thesis focuses on private labels in a selected retail unit. The main objective of my thesis is to carry out a market research of private labels in two retail units in České Budějovice, namely in the Albert supermarket and the Terno supermarketBefore I commenced the research, I had determined six hypotheses which I then exploredThe results of the Albert supermarket were compared with the Terno supermarket and several recommendations were proposed to improve the situation of the company.
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The sale´s analysis of organic food within retail chains - regional aspects
MEDEK, Josef
The principle aim of the diploma thesis is to analyze sale of organic food within selected retail chains. Specifically, it is determination of the sale strategy, assortment structure, conditions and culture of the organic food sale. The thesis comprises a part of the MSM 0652104020 research project of the College of Economic of the South Bohemian University.
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Launch of a new brand into commodity market
Haindl, Zbyněk ; Postler, Milan (advisor) ; Cimbálníková, Eva (referee)
My thesis focused on the launch of new brand into commodity markets. Analysing the case study "Nestlé Coffee-mate launch into Czech and Slovak Republics" the thesis created the strategy of entering the market commonly valid for branded goods fighting the increasing power of the private labels. The main goal of the thesis was (not) to recommend Nestlé Česko, s.r.o. to enter Czech and Slovak markets. I made up particular marketing mix studying the commodity market of powdered coffee creamer category in connection with the consumer. Consequently I proposed communication strategy and communication mix. To verify the launch itself I used market test called minimarkets. Minimarkets actually took place at the end of 2008. The market test resulted into my recommendation not to launch Coffee-mate into Czech and Slovak Republic. Key indicators and expectations, so much important for the success of the launch iteself, have not been met during the testing. However, due to the methodologies selected within the thesis, the strategy how to enter the commodity market seems to be applicable onto different commodity categories. Therefore it may be used as a hint during a planning process for new competitive strategies of various brands defending themselves from the private labels.
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Analýza sortimentu společnosti Hügli Food s.r.o.
Mudra, Tomáš ; Mottlová, Libuše (advisor) ; Hojgrová, Eliška (referee)
Bakalářská práce analyzuje sortiment české společnosti podnikající v potravinářském průmyslu. Popisuje charakteristiky produktových řad a vlastnosti konkrétních produktů. Hodnotí silné stránky a slabiny sortimentu a navrhuje možnosti k odstranění těchto slabin. Práce dále ukazuje na nové možnosti a příležitosti pro sortiment společnosti a na to, jak je může společnost využít. Práce se věnuje také tzv. privátním značkám, které jsou významnou součástí analyzovaného sortimentu a u nichž lze očekávat v oblasti střední Evropy v budoucnu další rozvoj.
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The development of private brands on the Czech market, and consumers point of view at this trend
Paskerová, Kateřina ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Práce přináší ucelený pohled na problematiku privátních značek. Poukazuje na trendy v oblasti maloobchodních značek ve světě a Evropě, podrobně analyzuje nabídku a vývoj privátních značek na českém trhu. Hodnotí tyto značky z hlediska objemu prodejů, výrobkových kategorií, jakostních a cenových pater, strategií obchodníků a prodejních kanálů s důrazem na diskontní prodejny. Je uveden přehled nabídky privátních značek největších maloobchodních společností působících na českém trhu. Dále se práce věnuje spotřebitelskému chování a pohledu českých zákazníků na privátní značky. Na základě průzkumů zákaznického chování jsou popsány současné postoje, zkušenosti, očekávání a celkový přístup zákazníků k vlastním značkám, jsou zkoumány motivy nákupu a frekvence nákupu, názory na kvalitu, cenu, šíři nabídky, obaly vlastních značek, propagaci apod. V poslední části práce jsou vyhodnocena dvě dotazníková šetření zaměřená na privátní značky provedená v letech 2005 a 2008 v řetězcích Ahold a Tesco.
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