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Proposal of Marketing Plan for an Expansion of Company Torrsen Sports s.r.o.
Kotolan, Jaroslav ; Gábrišová, Lenka (referee) ; Milichovský, František (advisor)
The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.
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Business Plan for Creating of Small Company
Šilhavá, Lucie ; Tylšarová, Soňa (referee) ; Koudelková, Petra (advisor)
This thesis deals with the business plan of establishishing a small business in agro-tourism. The business plan will be applied to a particular case - Carolina equestrian team in Zbraslav. The thesis is divided into two parts. The first part focuses on the theory. Here I explore some basic concepts relating to business, business plan and agrotourism. The second practical part is focused on designing business and financial plan. This work also examines in detail the current state of the entire komplex in Zbraslav with the analysis of competition in the area.
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Entrepreneurial Intention of Business Development
Šafařík, Martin ; Vaněk, Petr (referee) ; Žižlavský, Ondřej (advisor)
The Master's thesis theme is „Entrepreneurial Intention of Business Development“. The main aim of the thesis is to carry out a complex analysis of the problem of current situation in a company AUTOSHOP PAULUS, spol. s r.o. and its environment. Furthermore, based on results of the analysis and on the analysed state of the company, the thesis aims to draft measures leading to development of the company or to strenghtening of its position on the market and to raising its sales. The analysis of the company was based on: analysis of general and field environment, analysis of internal effects, financial analysis and SWOT analysis.
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Business Plan
Novosadová, Martina ; Krause, Josef (advisor) ; Boukal, Petr (referee)
The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis.
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