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Design of Software Application
Ludvik, Martin ; Novotný, Jan (referee) ; Dydowicz, Petr (advisor)
Bachelor thesis focuses on the design and implementation of solutions for a specific company to increase the efficiency of the information system. The work analyzes the company through a SWOT analysis and Porter's five forces model and subsequently propose specific solutions which are realized by the company in the practice.
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Analytical processes of marketing in building industry
Krupík, Pavel ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the analytical processes of marketing in the civil engineering. It is divided in two parts.The first one is a theoretical part, which is focused on the description of the market environment, targeted marketing, marketing mix, analysis of the marketing environment and marketing strategies applicable in the civil engineering. In the second part I analyze the company by application of GE matrix, Porter's analysis, SLEPT analysis and SWOT analysis. At the end of the thesis I present a summary of recommendations and proposal of marketing strategy based on the results and findings from these analyses, which should lead to better position of the company in the market.
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Marketing Mix of Company
Vénosová, Tereza ; Sedláček, Jaroslav (referee) ; Kaňovská, Lucie (advisor)
The main goal of this bachelor thesis is to analyze the current situation of fitness centre “na Konečné” using especially analysis of marketing mix and situation analysis. These analyses are based on the theoretical knowledge, which are mentioned in the first part of the thesis. The most important part is aimed on the effectiveness of the current marketing mix and the possible improvements that can be made and which should lead to improved competitiveness of the fitness centre.
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Risks of Financing a Sports Club
Luu, David ; Hrabová, Kristýna (referee) ; Adamec, Vladimír (advisor)
Author of this diploma thesis deals with application methods and risk analysis for financing of the sport club. The goal is to analyse and describe the present situation of financing the sport club. Output of this thesis is the proposal leading to improvement of the financial situation of the club.
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Proposal of Marketing Strategy of Firm Plastika a.s.
Helíšková, Šárka ; Vrzalová, Monika (referee) ; Vrzalová, Monika (referee) ; Zich, Robert (advisor)
The topic of this thesis is to increase the competitive position of the firm Plastika a.s. with the help of creation a new marketing strategy for the next period of time. The analysis of the present marketing strategy is the base for it. The first part of this work is based on the theory. The second part introduces the company Plastika a.s.. There is carried out the analysis of the current situation which focuses on its present marketing strategy. The third suggestion part formulates the suggestion of the new marketing strategy for the next period of time which will lead to the improvement of the competitive position of the firm Plastika on the market.
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Evaluation of the Company´s Financial Performance Using Benchmarking Approach
Kósová, Michaela ; Luňáček, Jiří (referee) ; Bartoš, Vojtěch (advisor)
The master's thesis focuses on the assessment of the financial and business performance of the company Direct Parcel Distrubution CZ s. r. o. by using the methods of benchmarking. The first part of work provides a theoretical background for the issue, with an emphasis on benchmarking. The second part of the thesis contains introduction of the company and situational analysis of the company. The following is the main part of the thesis, the acutal benchmarking of the company with selected competitors. The thesis concludes proposals to improve the financial and business performance of Direct Parcel Distribution CZ s.r.o.
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Risk Management of Innovation Activities
Divoká, Eliška ; Barva, David (referee) ; Žižlavský, Ondřej (advisor)
This master´s thesis deals with risk management of innovative activities of Oscar Tech, s.r.o. Elementary theoretical background associated with risks and innovations is described in the first part of the thesis. Oscar Tech, Inc. and its planned product innovation is described in the analytical part. Consequently analysis using selected methods are performed and risks are identified using brainstorming method and outcomes of the analysis. These risks are evaluated using Scoring method. Proposals for risk elimination are suggested in the last chapter.
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Product Marketing Strategy
Nováková, Andrea ; Vodičková, Jana (referee) ; Schüller, David (advisor)
The present master`s thesis deals with the marketing strategy in the stage of proposal of product`s portfolio extension. It analyzes the process of making choices and strategies of marketing tools. We are going to use analyzes SLEPT, Marketing`s mix, SWOT and benchmarking. We do a proposal of new product to assessment of the existing product portfolio, together with a strategy for launching this product on the market in the Czech Republic.
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