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Development of Business Activities of Company Netcope Technologies a.s.
Juřenová, Vendula ; Palička, Jan (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the development of business activities of Netcope Technologies a.s. on the U.S. IT technology market. The first part of the thesis deals with the theoretical knowledge, which is subsequently used in the analytical part. The analysis is subject to the company itself, its competitive environment and the American market. Values from all analyses were summed up into the SWOT and subsequently evaluated. The last part deals with solving these problems which should help the company to increase sales and thus sales on the U.S. market.
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The Analysis of Internal and External Environment of the Selected Company
NOVÁKOVÁ, Gabriela
The aim of the bachelor thesis is to evaluate the current situation of a company by analysing the internal and external environment, and offer valuable solutions for better impact including improving its position in the market. The selected company is called HZT Technik - servis a.s. located in Milin, and is engaged in sales, repairs and other services for agricultural machines. The company, its main activities and history are described. The necessary information was provided by the company itself and from the professional literature. The gained knowledge is valuable for understanding the issue and for analyses. To achieve the goal the Porter's five forces, financial analysis and swot analysis were used. The results of individual analyses have been summarized and were used to advise solutions for improving the current situation as defined.
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The economic analysis of the company EYELEVEL s.r.o.
Lisáková, Kristína ; Dvořáček, Jiří (advisor) ; Boukal, Petr (referee)
The master thesis deals with the economic analysis of the company EYELEVEL s.r.o. The aim of the thesis is to evaluate economic situation of the company, to identify threats and opportunities that arise from its surrounding. On the basis of the conclusion strengths and weaknesses of the company are formulated with the recommendation in order to improve their current situation. The thesis is split into two parts, theoretical one and practical one. The theoretical part defines theoretical and methodological starting points. The principles and basic terms of the particular methods of financial analysis and the strategic analysis of the company´s surrounding were mentioned there as well. The company EYELEVEL s.r.o is for the first time introduced in the practical part. Then PEST analysis, PORTER analysis and financial analysis, the main concern of the thesis, are followed. All the results are summarize in the conclusion.
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Financing of Entrepreneurial Activities
Kloc, Arne ; Mačák, Pavel (referee) ; Heralecký, Tomáš (advisor)
This bachelor thesis is focused on the financing of gym building recostruction located in tennis area. The theoretical part is about financial resources, the analysis of current state, the methods of investment return rating and rentability indicators. In the analytical part I make current state analysis and financial analysis. The proposal part presents optimal ways of finanacing this project.
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Analysis the marketing environment of a company
BOČEK, Antonín
This bachelor studies analyses of marketing environment - internal and external. It consists of two parts. First part contains theoretical conceptions of thema. Second part is practical and develops analysis. End part contains suggestions for getting better market place position.
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Investigation of market opportunities for selected company
KROTKÁ, Veronika
My Diploma Thesis is themed Investigation of market opportunities for a selected company, the Haberdashery in Vyšší Brod and their draft solution, including financial situation.The Diploma Thesis consists of two main parts: literature search and a practical part. The first step to understand the theme was a study of special literature written by the most prestigious Czech and foreign authors. Further step for a composition of the literature search was a preparation of the practical part that followed. First of all I analysed the textile industry segment.I consulted processing of the company characteristics with the owner of the company and her external auditor.An important step to meet the objective was an environmental analysis, within which I applied the below listed partial analyses:PEST analysis,Porter{\crq}s five forces,Internal Analysis of a company,SWOT analysis.To complete this thesis I carried out a questionnaire survey within the company customers that was applied for the first time during the Bachelor{\crq}s Thesis themed Effect of a microenvironment on satisfaction of customer needs and wishes in a selected company.In conclusion I made an assessment of the company existing situation, proposed solution and herewith met the objective of my Diploma Thesis.
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Strategic Analysis of an Enterprise
Plášilová, Ilona ; Dvořák, Jiří (advisor) ; Šiška, Ladislav (referee)
In the theoretical part, the thesis focuses on terms related to the strategy of a company and on possibilities and methods used in the analysis itself. The main goal of the practical part of the thesis is to find, if the sales problems and interconnected decline in revenues in a company KSB, spol. s r. o, are caused by competitors and custormes, which is the opinion of its management. To solve the problem I used Porter's Five forces model, which includes other forces (supliers, new entrants and substitutes), that could also play a part in the aforementioned negative situation.
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Business plan of following development of Golf Hrádek, s.r.o.
Makovský, Petr ; Veber, Jaromír (advisor) ; Stránský, Jiří (referee)
The aim of diploma thesis is to evaluate the position of a small company offering services in a golf courses market. Following aims are to show reference both in short run investments and strategic investments. The main tools used in the document are the Porter's five forces, the SWOT analysis, and the analysis of criterions matrix. The output of the diploma statement is that the small company is strongly fixed in the market of golf services. The short term strategic recomendation is to focus on the needs of the target market customers as well as to increase the quality of the services and the golf environment. The main long term strategic recomendation is to rebuilt the old devastated building near by chateau Hrádek u Nechanic into a hotel and restaurant belonging to the golf course. This reconstruction needs to be funded with EU grants at least by 27% of the total cost, therefore by 30.922.000,- CZK.
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