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Bussines Plan
Kovácsová, Lea ; Ing.Vladimír Netopil (referee) ; Hanušová, Helena (advisor)
Bachelor´s thesis is worked as bussines plan for short action to large public. It deals with issues in securrity of project Healthy life style school, competition analysis, propose calculation, marketing and organizational plan. The main problem of thesis is to find out if this solution will be realisable.
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Proposal of Communication Mix in the Selected Company
Vlach, Daniel ; Sedláček, David (referee) ; Milichovský, František (advisor)
The subject of this bachelor thesis is to propose a marketing communication for the G2.2 student bank account. The first part focuses on theory and on explaining the most important terms related to the issues of marketing. The analytical part describes the current state of marketing in the particular company. The last part is to set up a suggestion of new marketing communication which would improve the current situation and thus increase the interest in G2.2 bank account.
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Differentiation Strategy of Small Company
Šteflová, Jitka ; Bečvářová, Soňa (referee) ; Koráb, Vojtěch (advisor)
The aim of the thesis is to propose effective and feasible strategy of differentiation. The thesis may be used as a valuable basis for developing a business plan founding or development of the company. According to the information processed in the theoretical part will be an analysis, whose outputs reveal the direction of future strategies and are the basis for the development of a differentiation strategy of small company, including the evaluation of potential risks and opportunities for future development.
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Development of Business Activities for ELEKTROSVIT SVATOBOŘICE, a. s.
Matvijenko, Artem ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis – Development of business activities of company ES. – analyzes current position of the selected company. Furthermore, it explores inside and outside environment that influences business activities. Based on the inside and outside analysis of environment there are formulated Opportunities and Threats as well as Strengths and Weaknesses. As a result, SWOT Analysis is presented. The analysis provides proposals of development of business activities of company.
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Slovak Market Expansion of the Selected Company
Hruboš, Roman ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
This thesis is focused on creation of a recommended procedure for the implementation of photovoltaic power plant on a family house in western Slovakia for the company PV Service Plus. The theoretical part is based on professional literature related to topic. The analytical part is focused on processing of analysis that are important for this expansion. The practical part is devoted to the creation of a recommended procedure for the implementation of a photovoltaic power plant and proposals for the customer.
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The Marketing Strategy of Nugget Company
Nehyba, Tomáš ; Kusý, Petr (referee) ; Chlebovský, Vít (advisor)
Předmětem této práce je analýza marketingové strategie firmy Nugget a možný návrh marketingové strategie pro následující období. V teoretické části budou popsány teoretické aspekty pro získání potřebných dat. V praktické čáti bude analyzována stávající strategie pomocí analýz SWOT, Pest a marketingového mixu. Na základě získaných poznatků a výsledků budou navrženy možnosti rozvoje marketingové strategie pro budoucí období.
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