|
|
Strategie vybraného podniku
Šauer, Martin
The thesis is focused on the design of corporate strategy for the company AMPO, s.r.o., which is created through the outputs of the strategic analysis and by using methods, tools and models, and should improve the situation of the company and achieve the selected strategic. The author in creating a new strategy for the company AMPO, s.r.o. Used modeling methods and the final outcome was a summary of the recommendations and create a graphical model of the proposed strategy. The literature search focused on the topic of strategy and strategic management. They described various methods, tools and models, which were then used in the practical part and are the basis for the formulation and implementation strategies.
|
|
|
Business Plan – Establishment of Pharmacy
Tenorová, Iveta ; Svobodová, Barbora (referee) ; Heralecký, Tomáš (advisor)
The bachelor thesis deals with a business plan. It focuses on a processing of a business plan for the establishment of a new private pharmacy in Moravany u Brna. The thesis contains theoretical knowledge concerning the basic concepts related to the business plan. Subsequently, these terms are applied in the practical part, which deals with the creation of a real business plan with the calculation of costs for its implementation and subsequent economic evaluation.
|
|
| |
|
|
Analysis of the company environment
Hladík, Ondřej ; Dvořáček, Jiří (advisor) ; Strouhal, Jiří (referee)
This bachelor thesis deals with methods of analysing the company environment and then using these methods on a company Travel Service, a.s. The primary purpose is to determine main factors affecting the market position of this company. Methods used for analyzing the company environment are introduced in theoretical part of the thesis. For analysing the macroenvironment is used PEST analysis and Porter five force model is used for analysing the critical factors of macroenvironment. The thesis include SWOT analysis and recommendations for the company based on the collected informations.
|
|
|
The Business Plan for the Development of a Company
Čiháček, Pavel ; Eyberger, Milan (referee) ; Veselý, Josef (advisor)
The bachelor thesis deals with small business analyses. On the basis of findings I realized a current situation and made a proposal for next steps, leading business development. The thesis is divided into two parts. The first part focuses on the theory, where would be some basic concepts relating to business and business plane explained. The second practical part is focused on designing business and financial plan.
|
|
| |
|
|
Usage of Marketing for Improving Competitiveness of Company
Kurowská, Monika ; Komárková, Martina (referee) ; Zich, Robert (advisor)
This master’s thesis deals with proposal of activities impoving competitiveness of the company Infinit in providing wellness stays, with a specific focus on the website of the company. The theoretical part is devoted to the competition, competitiveness, marketing and methods of marketing analysis. The practical part examines the business of the company, analyses its internal and external environment and proposes appropriate measures aimed at increasing competitiveness and will use for furure development of the company.
|
|
|
Design of Communication Mix of a Particular Company
Líšková, Kristina ; Pokorný, Jiří (referee) ; Novák, Petr (advisor)
The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit.
|
|
|
Analysis of the Selected Firm
Šmída, Martin ; Klvaňa, Tomáš (referee) ; Hanušová, Helena (advisor)
The objective of this dissertation is to do the analysis of the specific enterprise with the help of the theoretical knowledge and to formulate the recommendations based on the acquired knowledge from the external and internal company’s environment to encourage further development of this enterprise. The integral part of this dissertation is the application of sub instruments of the strategic analysis, concretely the SWOT analysis, SLEPTE analysis, and financial analysis. After findnig main problems, solutions will be recommended.
|
|
| |
guest ::
