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Information System Efectiveness Assessment and Proposal for ICT Modification
Brodňanský, Erik ; Veselý, Martin (referee) ; Neuwirth, Bernard (advisor)
The diploma thesis focuses on the assessment of the information system, which is used to record the hours worked, in a specific company. In addition to the assessment of the system itself, it also deals with the proposal for its change, the implementation procedure, together with the risk management and time analysis. The content of the work is, in addition to the above, the analysis of the company in terms of external and internal environment, a description of the information systems used and their audit.
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The Proposal for Improving the Marketing Mix in the Selected Company
Leichmannová, Tereza ; Dvořák, Jiří (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on improvement regarding marketing mix in TODOS Bratislava s.r.o. company. The thesis is composed of three parts. There is the theoretical part, analytical part and part with suggestions. Theoretical part focuses on definitions and basics connected with marketing, marketing mix and forms a comprehensive theoretical framework of the work. Analytical part is dedicated to characteristics of the company, current status of the company, internal and external analysis, marketing mix and research results. The last part contains suggestions to improve the marketing mix based on results from the analytical part.
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Marketing Strategy of a Selected Nonprofit Organization
Kolomazník, Tomáš ; Kolenc, Jana (referee) ; Chlebovský, Vít (advisor)
The aim of the master thesis is to create a proposal of marketing strategy, resp. segmen-tation and marketing mix for a selected NGO which is aimed at protecting the cultural heritage. The thesis summarizes the principles of elaboration of a marketing strategy, which are needed for internal and external analysis. Emphasis is given to Customer analysis which (together with SWOT analysis) forms the cornerstones for setting the goals of marketing strategy. Benefits should be: increased awareness of the brand and organization’s activities, the acquisition of new customers and additional funds.
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Business plan - Establishment of Fitness Center
Bukai, Martin ; Hejda, Lukáš (referee) ; Heralecký, Tomáš (advisor)
The subject of the thesis is to create a Business Plan for the establishment of a fitness center in Brno. The first part defines the theoretical background that characterizes the business environment in the Czech Republic and which gives us the basis for processing the analytical part. The analytical part of this work is devoted to complex analysis, marketing research and evaluation of the current market conditions. In the final part, based on the performed analyzes, the business plan itself is created, including all legal requirements within the Czech business environment.
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Information System Assessment and Proposal of ICT Modification
Barič, Filip ; Koch, Miloš (referee) ; Klusák, Aleš (advisor)
This diploma thesis focuses on analysis, evaluation and improvement proposals for an information system used by a specific company from the insurance business. The company offers services to insurance companies, such as motor vehicle or property inspection and damage assessment. The first part describes the theory related to the main focus areas of this thesis. The second part contains an overview of the company, its analysis as well as evaluation of the information system used within the company. Finally, a set of proposals will be formulated, based on the outcomes of company and information system evaluation, aiming to simplify company processes and increase company’s productivity.
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Design and Implementation of the Surveillance Information System
Čelka, Marek ; Jiřík, Leoš (referee) ; Luhan, Jan (advisor)
The main goal of the master thesis is design and implementation of information system for monitoring purposes. The implemented monitoring system will be able to automatically monitor devices of a certain company. This goal is preceded by strategic analysis using PEST and 7S methods for examination of current state of the company. Another part is the analysis of the efficiency of service processes using the HOS method together with the selection of a suitable monitoring system. An enhancement of service processes is designed by the Lewin model. Finally, the selected information system for monitoring was designed, implemented and tested. A deployment of the system should provide simplification of devices supervision, to save costs as well as to speed-up the response-time to unexpected situations.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Segeďová, Eva ; Formánek, Radek (referee) ; Sághy Estélyi, Kristína (advisor)
This diploma thesis deals with evaluation of financial situation of the company Antreg, a. s. between the years 2007 and 2012 and formulates suggestions for its improvement. First part of the work explains basic theoretical principles of financial and strategic analysis that will be used to elaborate the practical part. Second part of the work involves analysis of current conditions of selected company. This analysis is the basis for drafting of the third part which contains proposals and recommendations to improve current financial and business situation of the company.
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