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Products with Protected Designations of the European Union and Their Position in Regional Tourism
Licková, Kamila ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The master thesis deals with products with protected designations of the European Union. The main objective of the master thesis is to evaluate the importance of the chosen product with protected designation of the EU in regional tourism and analyse the perception of the product by a producer and by tourists. The sub-objective is the description of the European system of food labelling. The thesis is divided into five main chapters. The first part explains basic concepts which are related to the thesis. The second chapter introduces the best known food quality labels. Greater attention is devoted to the description of the food protection system of the EU. The third chapter deals with the characteristics of the chosen region Beskydy-Wallachia. The second part of this chapter is focused on the chosen protected product Štramberské uši. The forth chapter includes a structured interview with the chosen producer of Štramberské uši and a survey research, which was conducted in two phases. The last chapter contains the evaluation of the implemented survey. The main finding of this thesis is the fact that a relatively high percentage of respondents know the product Štramberské uši. An interesting finding is the fact that only a small portion of them know that the product Štramberské uši is the holder of the protected designation of the European Union. The chosen producer of Štramberské uši sees the main benefit of the label in greater publicity. Among problems he ranks the enforceability of the label and lack of general promotion of Štramberské uši.
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Importat factors of alternative food chain Náš Grunt, s.r.o. in support of the regional production
Strmisková, Petra
The aim of the thesis is to define the role of alternative food networks in the region that are based on the elementary socioeconomic factors, to assess the possibility of market appreciation of regional production in the selected alternative food chain and to identify potential benefits for consumers and the development of the region. This methodology, which is used in this work, is a survey of opinions and preferences of consumers on the purchase of agricultural products in the selected alternative food chain. The survey was based on the analysis and synthesis of literature and conducted research in the particular area. Moreover, it includes the definition of significant factors influencing the purchasing behavior of consumers and evaluation of their perception of social benefits in the particular alternative food chain of specific region within the context of regional development.
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Vymezení významných faktorů využití potenciálu farmářských trhů v rozvoji regionu z hlediska formování poptávky
Taušová, Petra
The aim of this master thesis is to define the important aspects of the exploitation of the potential of farmers' markets for supporting the development of local food networks and the benefits of agriculture for the development of Brno region. It is based on the socio-economic research of factors shaping consumer's demand. The survey of consumers' opinions and preferences for the purchase of agricultural products at farmers' markets was performed in the basis of the analysis and synthesis of information from specialized literature and from the research already carried out in the given area. The part of the survey is to define the important factors influencing the buying behavior of consumers at farmers' markets in the region and the evaluation of social benefits of farmers' markets perceived by consumers in the context of regional development.
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Role vybraného řetězce maloobchodních prodejen v podpoře regionální produkce
Skalický, Vít
The aim of my bachelor thesis is to characterize and assess the role of My food Market, s. r. o., company in supporting and creating opportunities for market evaluation of regional production. The theoretical part sums up the current trends on the food market and consumer demand analysis methods, based on the study of expert literature. The practical part focuses on: (1) description of activities and strategy of My food Market, s. r. o., as well as analysis of the share of regional products in the product assortment; (2) primary research of opinions and preferences of customers shopping in this retail network with the aim of defining the profile, preferences and interest of customers regarding regional food. The survey was carried out by means of questionnaire research.
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Determination of toxic elements in wines
Hajdučková, Iva ; Vespalcová, Milena (referee) ; Diviš, Pavel (advisor)
The aim of this study was to determine the occurrence of selected toxic elements in wine. The theoretical part described technology of wine production and selected toxic elements (cadmium, lead, copper, zinc, nickel and chromium) in the terms of their impact on wine quality and their effects on the human organism. It provides an overview of instrumental analytical methods, which can be used for the analysis of toxic metals. In the experimental part inductively coupled mass spektrometry technique was used for the analysis of wine samples. The measured values are statistically processed and compared with current legislation.
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Slow food
Krauz, Kamil ; Švarc, Zbyněk (advisor) ; Vavrečka, Jan (referee)
The Food Safety and Quality Control System in Czech RepublicThe thesis describes the way how is the food safety control and quality protection provided in Czech republic. There is the law definition of the all forms of food during the food production chain from the primary production up to sale to the consumer in the work. The thesis focuses on the requirements laid down in the Czech and European food law on the food producers and sellers. The thesis also deals with the food contamination and quality aspects - nutrition value and quality branding. There is also chapter about the quality management system certification and chapter about the current cases related with the safe food area in the Czech republic in 2012 (Methanol, Polish technical salt and horse lasagne).
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Brand of qulity for food
Partynglová, Hana ; Hykš, Ondřej (advisor) ; Kořánová, Helena (referee)
The aim of this thesis is to define the concepts of food quality and brand quality. The thesis provides an overview of the current status of the most important and famous quality brands in the food market in the Czech Republic. The thesis maps about the quality of food and the perception of quality brands for food among czech consumers via a questionnaire. Write recommendation for consumers and producers. Results showed that the most important factor when choosing food is flavor. The most famous brand of quality is Klasa. The results showed low consumer awareness of quality brands.
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Food quality on the Czech market and its perception by consumers
Nováček, Jiří ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this bachelor thesis is to discover how consumers perceive food quality on the Czech market. The first chapter defines what food quality means, captures the legislative framework of food safety and explains nutritive value and sensory quality. The second and the third chapter are dedicated to the analysis of quality marks and tests of food quality, respectively. The last fourth chapter presents the results of the questionnaire survey.
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Food safety
Vrabcová, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
In the diploma thesis I was dealing with the issue of food safety in the Czech Republic and labeling of meat products. In the practical part were carried out two surveys, public opinion poll and survey of proper labeling of meat products. Opinion polls were attended by 462 consumers and analysis of proper labelling was subjected to 489 meat products in select retail chains in Prague. Survey results of labeling of meat products were not very positive, but can be expected to improve, as well as enhancing food safety.
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Foodstuff quality from the customer's point of view
LEDVINKA, Jan
As mentioned by the topic of my Bachelor's thesis I surveyed a lot of respondents in order to collect the information about their view on foodstuffs quality. For example I was interested if people considered the nutritional composition of the products, if they knew what the quality food label means, how many times they bought foodstuff and how many times they had solved food related issues. Furthermore, I mention the security of foodstuffs' labelling and describe many different types of customers' behaviour. The price of foodstuffs is also a very important topic I mention. Finally I focus on specific commodities like (meat and meat products, eggs, milk and dairy products, pastries, fruits and vegetables).
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