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Tooth Clasification on Jaw 3D Polygonal Model
Hulík, Rostislav ; Španěl, Michal (referee) ; Kršek, Přemysl (advisor)
This document discusses a solution for tooth classification on 3D jaw polygonal model. Sequentially, I describe techniques for representation and browsing of polygonal model saved in computer memory, techniques for dental curve detection and finally, creation of surface representing approximated tooth plane. After it, I analyze possibilities of height map creation from jaw model which helps in tooth classification in the scope of entire dental curve context and, as a last step, final detection of these teeth in two dimensions. In the same time, I discuss 3D polygonal model segmentation for border extraction, which separates teeth from the rest of the model. In the end of proposed algorithm, I join these two runs into one final detection and classification process of separate teeth, so presented application can automatically indentify and classify teeth to corresponding names and positions with a minimum user interaction. In a second half of this document, I describe implemented solution. According to primary goal, I propose these techniques forcefully to multiplatform approach and maximal user comfort.
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The role of packaging in consumers' purchasing decisions
BÍNOVÁ, Zuzana
The aim of this work called: The role of packaging in consumers purchasing decisions was to find out the packaging on understanding the values and creating the images of product. Respectively to find out the influence on shopping decisions of consumers and to evaluate the current status of packaging strategy of a chosen company and the influence of the status on the attitude of customers. Based on the analysis, we were to offer suitable improving arrangements.
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Effectivity of banner advertisement
Šandrik, Vladimír ; Stříteský, Václav (advisor) ; Procházka, Jan (referee)
The thesis deals about banner advertisement. After brief introduction, theoretical basis describes how did banner advertisement go throughout the timeline, what are the possibilities of banner advertisement, which technologies can be used for proper banner advertisement, how is it measured, etc. In practical part of thesis a global company is introduced and there are analyzed ways how it uses banners in its web presentation. In final part a research is made to point out the importance of various factors effecting the efficiency of banner advertising. In conclusion author summarizes findings and tries to give hints how to use powers of effective advertising in bussinnes.
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