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The usage of Internet advertising
PROCHÁZKOVÁ, Tereza
The readers of this thesis meet the topic of internet advertising. The thesis describes different forms of internet advertising and its special features. Its aim is to analyse individual forms of internet advertising and propose an optimal campaign for the chosen subject. The first part covers theoretical knowledge in this area. The next part contains the analysis of competitors' use of Internet advertising. After that follows the analysis of current trends and offer of advertising agencies focusing on internet advertising. Based on the data gained in these parts, the last part of the thesis contains specific proposals and recommendations for internet advertising of the chosen company. These advertising campaigns should bring the company increase in sales and they should also increase public awareness of the company brand.
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Optimization of PPC campaign
Tyrpekl, Daniel ; Čermák, Radim (advisor) ; Smutný, Zdeněk (referee)
The aim of this bachelor thesis is to introduce a process of optimization of PPC campaign. In the theoretical part a structure of PPC campaing as a whole is explained, then there is presented its structure and different kinds of optimization. The practical part deals with setting goals of e-shop, analysis of present campaigns, creation of new ones and optimization based on set goals. In closing the conclusion of success of the advertising campaigns with the help of different indicators is given. The thesis is processed on the basis of specific data drawed from one of the most used PPC systems in the Czech Republic - Google AdWords. Data were provided by online shop with watches Timestore.cz. The contribution is especially increasing the sales and revenues of the e-shop while keeping the current value of ROAS.
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Optimalization of PPC campaign
Shul, Roman ; Čermák, Radim (advisor) ; Veber, Jaromír (referee)
The thesis deals with analysis of online marketing, especially PPC advertising. The AdWords system, a platform from Google on which PPC campaigns function on, is described here. The structure and the principle of how these advertisements work are explained in the theoretical part. In the practical part we look into the company McRAI s.r.o., that uses this system for their promotion. Targets, which were determined for their campaign, combine an effort to increase the number of business entities that contact the company through our advertisement and to increase the number of visitors to the company's website. At the end, the PPC advertising is summarized as a whole. There is also mentioned the result we have achieved with our PPC campaigns for our client.
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The comparison of the performance of PPC campaigns on Google AdWords and US Amazon
Halahija, Matej ; Pešek, Ondřej (advisor) ; Mareš, Jan (referee)
Bachelor´s Thesis is focused on concept of pay per click marketing on these two platforms: Google AdWords and US Amazon. The main objective of this thesis is to answer the question, what effects have PPC advertising campaigns on Amazon and Google on the results of companies selling physical products on Amazon´s platform. The objective of the Bachelor Thesis is achieved by comparing the effects of both campaigns from many aspects, whether in terms of cost-effectiveness, value or marketability of the complexity of setting up and subsequent management of campaigns for the standard user. To achieve objectives are used metrics and data described below on a theoretical and methodological part of the thesis. In the practical part the campaigns on both platforms developed, optimized, and the results are then analyzed in detail.
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Company Communication Strategy
Uherková, Marie ; MSc, Peter Marcely (referee) ; Schüller, David (advisor)
Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.
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Use of Google applications and tools in the enterprise
Fiala, Dávid ; Lorenc, Miroslav (advisor) ; Koliš, Karel (referee)
The aim of this thesis is to focus on usage of Google online applications for business and Google Analytics tool in the company TLV s.r.o. , analyse the effectivity of everyday usage and the ability to improve in-house processes. These applications and tools will be described from the perspective of their functions, which they offer. In the following parts of the thesis I will focus on alternative cloud based solutions of office applications, their costs of implementation and their advantages in comparison with Google applications. In case of Google Analytics the thesis will be focused on the rentability of this solution for TLV s.r.o. comparing the costs of online advertisements (Google AdWords) and the yield.
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Promotion of an e-shop
Kratochvílová, Veronika ; Šimek, Pavel (advisor) ; Vasilenko, Alexandr (referee)
The bachelor thesis is focused on problematics of an e-shop.
The main goal is to analyze used methods and processes of advertising on real electronic shop which includes its verification. After, in the evaluation of results, is discussed search of goods Heureka and Zboží.cz. Those informations are shown in charts, where the proportion of used methods clear next to the total results of an e-shop is clear.
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Internet marketing
Táborská, Dagmar ; Lohr, Václav (advisor) ; Marie, Marie (referee)
The subject of my diploma thesis is internet marketing. Due to its complexity, the thesis focus mainly on online advertisement, primarily to PPC campaigns. The thesis provides summary of PPC advertisement itself, their rules and also the whole structure of campaigns, keywords etc. The same concept is used for social network Facebook and its advertisement. The target is to point out the importance of both approaches and also to show the main differences between them. These findings are used for practical part, where the real PPC and Facebook campaigns are put into practice for selected institution.
The target of this work is to use the findings from literatury research in the real case scenario. Based on the campaigns result, find out what are the positives and negatives of such campaigns and to show how important the internet marketing is.
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Comparison of the Effectiveness of Low Cost Advertising
Mareš, Karel ; Nový, Ondřej (referee) ; Chalupský, Vladimír (advisor)
This bachelor`s thesis is focused on the analysis of the utilization of the paid and unpaid advertisement on the social network Facebook and compare the paid advertising on Facebook with the similar tool from Google and shows the advantages and disadvantages of each of them. Thereafter there is a comparison between the virtual flyer and the printed advertisement.
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