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Strategic Management of E-commerce Company
Tomášková, Lenka ; Ing.Jan Seman (referee) ; Němcová, Zuzana (advisor)
The main goal of this diploma thesis is to design appropriate strategies to increase the marketing efficiency of dating tours via the website of the CA Pele Ltd. company. The theoretical part deals with the very definition of e-commerce and internet marketing. In the analytical part, I describe the marketing mix of the company and analyze the competition such as travel and dating agencies. Based on these findings, I propose appropriate solutions for e-commerce and adequate internet advertising.
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ARKOV eCommerce portal project
Urban, Jiří ; Tichý, Martin (referee) ; Dydowicz, Petr (advisor)
The intent of this work is to make internet communication between customer and company more effective. The work will evaluate the possibilities of new e-Commerce company portal development and it’s design, including on-line connection with ERP system of the company SAP Business One. The result of this work will be a recommended proposal of the best and as well as cost friendly solution for the company.
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Development of Business Activitiesof Company Ideal Media s.r.o.
Smeták, Daniel ; Dufek, Tomáš (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of the business activities of Ideal Media. It operates in the e-business market. Based on the theoretical knowledge, the analysis of the external and internal environment will be carried out in this work. The reason is to assess the current market situation and the company. The result of the work is to provide suggestions and recommendations for the development of the company's business activities.
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Risk Management in Electronic Business Operation
Janda, Tomáš ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The diploma thesis deals with the issue of electronic commerce operation and risk analysis on a concrete example of a company that wants to break on the market through the internet shop. The thesis builds on a theoretical basis of e-business, e-commerce, e-shop features, information systems and risk engineering. Based on the theoretical backgrounds, were the risk analysis and suggestions made to prevent and potentially mitigate these risks to an acceptable level.
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Analysis and Design of E-commerce Firms
Širáň, Josef ; Nosek, Zdeněk (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis deals with analysis of a website Zaujmete.cz. On the base of the analysis and separation of product nail sticker is designed an e-commerce for the product. Part of the thesis is also a new concept of e-commerce and propositions for promotion including graphic design.
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Model of e-commerce
Jaroš, Petr ; Čihák, Leo (referee) ; Dvořák, Jiří (advisor)
This Diploma work analyzes chosen problems of e-business. It describes current situation and contains model of e-business. Realization this proposal should lead to improvement of offered services
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