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Analysis of Marketing Strategies of Pharmacies
Mikulcová, Jitka ; Kostřiba, Jan (advisor) ; Pokladníková, Jitka (referee)
The theoretical part of this diploma thesis defines basic terms related to the marketing and gives a general overview of marketing strategies. It also evaluates the importance of marketing in public health services and describes possibilities of internet health technologies that patients use for the contact with health professionals and getting information about health. The practical part analyzes patients' opinion on pharmacy marketing practice and importance of internet communication. Data were collected via the questionnaire survey among the users of internet and Facebook and customers in one independent community pharmacy in Beroun. Practical part also refers about the experimental marketing campaign that was performed in the pharmacy in Beroun and that focused on the creating promotion materials and technologies of internet communication. According to results, many patients appreciate marketing activities of community pharmacies. There is also noticeable a positive trend of using the web sites and social media to connect with the community pharmacy. Key words: marketing, healthcare, community pharmacy, internet, social media, the Czech Republic
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Legalization of psychotropic substances as a potential developmen of the Czech (anti-)drug policy
Al-Halabiová, Ria ; Radimecký, Josef (advisor) ; Šejvl, Jaroslav (referee)
Background: Current drug policy seek to have a balanced approach, but the supply of drugs has no potential to significantly influence, as well as the quality of drugs on the black market. Drug legalization could be one of the most effective harm reduction tools and could help to reduce the negative effects of drug prohibition. Aim: The aim of the thesis is to describe the current drug control regimes and their treatment and to group the arguments supporting or not supporting the effectiveness of the given drug measures and especially drug legalisation. The aim of the research is to map the trends of thinking about drug legalization and other possibilities of their regulation among Czech drug policy makers and other stakeholders involved in its form. The sub-research questions present the opinions of the respondents on other related topics and they are defined by the uniformity of the terminological interpretation of the important terms. Methods: Qualitative methods were used for the research, namely a semi-structured interview conducted with seven representatives of the current form of Czech drug measures presenting the spectrum of Czech drug policy. For data analysis, the method of clustering and the plain enumeration method were used. Results: The analysis of the data revealed a disagreement...
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How did succeed the proposed drug policy change by Barack Obama
Štěpař, Roman ; Kozák, Kryštof (advisor) ; Divišová, Kristýna (referee)
The topic of my bachelor thesis deals with the transformation of American drug policy during Barack Obama's administration and the subsequent evaluation of its success. The aim of my work is to describe changes in drug policy over the past seven years and to objectively assess whether they are in line with Obama's original intention in 2010. I decided to evaluate Obama's strategy on the basis of two criteria. Whether the White House has succeeded in pushing for changes in drug policy, and whether this change has produced the expected results. President Obama has placed great emphasis on changing the approach to tackling drugs from harsh repression to prevention and remediation. Drug addiction has begun to be understood as a mental illness, not as a crime. With Obamacare, drug addicts are able to find free professional help. In addition, support programs for local communities have been launched to prevent the spread of the drug problem among youth. But this change in drug policy has not led to such results which the Obama administration hoped. The number of drug users has increased. For the first time in the history of the United States, more people died of drugs than shooting. Over the past three years, the epidemic of opioids has also risen and Obama failed to deal with it. Success of his strategy...
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The origins of harm reduction in the Czech Republic in the context of foreign drug policy
Stanislavová, Anita ; Nekola, Martin (advisor) ; Novotný, Vilém (referee)
This diploma thesis describes the origins of harm reduction (HR) in the Czech drug policy. It focuses on the role of HR in national strategies and the development of syringe and needle program and substitution treatment. The aim of the thesis is to describe and explain how the HR approach was developed in the Czech environment. Using the framework of policy diffusion, the author explains the mechanisms by which harm reduction was transferred from abroad. Thesis describes the history of drug policy and the development of the harm reduction approach in the world. This information forms the context in which the author advocates HR development in the Czech Republic's drug policy after 1989. By analysing expert texts and expert interviews she explains how the first national strategies were formed in which HR has been included since 1993. Similarly, it deals with the beginnings of syringe exchange, which has been in operation since 1986, and substitution treatment that was first used in 1992 and has been officially operational since 1997. The mechanisms of diffusion of HR from abroad to the Czech Republic are defined. In all three areas, the mechanism of learning is defined. Substitution treatment and national strategies are also defined by the mechanism of emulation. To a lesser extent, a mechanism of...
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Analysis of Marketing Strategies of Pharmacies
Mikulcová, Jitka ; Kostřiba, Jan (advisor) ; Pokladníková, Jitka (referee)
The theoretical part of this diploma thesis defines basic terms related to the marketing and gives a general overview of marketing strategies. It also evaluates the importance of marketing in public health services and describes possibilities of internet health technologies that patients use for the contact with health professionals and getting information about health. The practical part analyzes patients' opinion on pharmacy marketing practice and importance of internet communication. Data were collected via the questionnaire survey among the users of internet and Facebook and customers in one independent community pharmacy in Beroun. Practical part also refers about the experimental marketing campaign that was performed in the pharmacy in Beroun and that focused on the creating promotion materials and technologies of internet communication. According to results, many patients appreciate marketing activities of community pharmacies. There is also noticeable a positive trend of using the web sites and social media to connect with the community pharmacy. Key words: marketing, healthcare, community pharmacy, internet, social media, the Czech Republic
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Concept of bilopolitics in the writings of M. Foucault with a specific focus on security in Czech republic from 1990 Drugs in Czech society
Štěpánková, Pavla ; Marcelli, Miroslav (advisor) ; Švantner, Martin (referee)
This diploma thesis called "Koncept biopolitiky v díle Michela Foucaulta s konkrétním zaměřením na bezpečnost v rámci oblasti ČR od roku 1990" is devoted to the theme of biopolitics in the writings of Michel Foucault. At first the thesis focuses on previous writings of Michel Foucault, which inspired his concept of biopolitics. It's all about the archeology of knowledge, discipline and sexuality dispozitiv. Biopolitics is a government practice that focuses on the population as a mass. The population by biopolitics is influenced by factors such as the environment, health issues, mortality etc. According to Foucault, biopolitics is originated in the political direction called liberalism. Foucault's ideas and theses are mainly related to the 19th century, but the theme of biopolitics is also relevant for our time. Therefore the diploma thesis focuses on the drugs problem in the Czech Republic on the basis of Foucault's biopolitics. The thesis acquaints us with the evolution of the drug scene in the Czech Republic after 1990, when there was a new political constitution. It acquaints us with the drug policy that works in the Czech Republic and with legislation that resolves the criminal page of drug problems. The thesis also deals with ways of helping drug addicts. Keywords biopolitics, discourse,...
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Legalization of Cannabis for Non-medical Purposes in the United States: Discrepancy between Federal and State Laws
Vlach, Tomáš ; Sehnálková, Jana (advisor) ; Calda, Miloš (referee)
This thesis focuses on the issue of cannabis legalization in Colorado. Legislation adopted at the federal level prohibits production, distribution and consumption of cannabis. Through public ballot initiatives, use of cannabis for non-medical purposes was legalized on the state level. This approach represents a fundamental change in drug policy and, in the future, it could affect federal drug policy regarding cannabis. This thesis uses the example of Colorado to illustrate the inconsistency in the legal approach to cannabis between some of the U.S. states and the federal government. By describing and analyzing the control measures in Colorado, this thesis aims to identify various regulatory risks, which might cause conflicts with the federal government. The thesis points to the liberal aspects of the regulation in Colorado and confronts the discrepancy with the directive of the federal government to establish a strong regulatory framework that is consistent with federal priorities in the area of law enforcement. The thesis contains a set of recommendations that contribute to reducing potential negative effects. Even though the federal government did not interfere with state's cannabis legalization, these recommendations could prevent a possible clash with the federal government, which still de jure...
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The War on Drugs in American Think Tanks
Faltys, Jan ; Kozák, Kryštof (advisor) ; Schulzová, Helena (referee)
This thesis focuses on current situation in the USA that revolves around the legalization of marijuana from the perspective of American think tanks also known as policy institutes. The aim was to compare approaches of these institutions which differ from each other in their ideological background as well as in their proposed solution. It was necessary for a complex analysis to cast light on the institution of think tanks, their history and influence on lawmaking. Four different groups of think tanks were chosen - libertarian, conservative, centrist and liberal/progressive. It was found out that their impact is hard to measure but they certainly do have some impact. Individual think tanks propose different drug policies from legalization to decriminalization to preservation of current situation and not even two think tanks in the same ideological group share the same opinion.
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Analysis of implementation of governmental drug policy in Cheb region
Votava, Tomáš ; Radimecký, Josef (advisor) ; Běláčková, Vendula (referee)
The purpose of this thesis consists in describing and analyzing the state of implementation of anti-drug policy of the Government of the Czech Republic at the local level and in proposing possible measures to improve such state. Specifically, the Cheb region in Karlovy Vary Region is involved. In this bachelor's thesis, the anti-drug policy is described in its basic approaches, principles, international cooperation and institutional background and important documents. In the thesis, we also deal with the issue of the Czech drug scene, how and by which it was influenced, and how it was reflected in the anti-drug policy of the Czech Republic. It is later described in more detail in its coordination, strategy a respective documents. At the regional level, the thesis analyses the state of implementation of anti-drug policy of the Government of the Czech Republic, in particular with regard to its coordination and institutional background. The identified weaknesses of implementation of anti-drug policy in the Cheb region include financing drug services, lack of interest of the political representatives of cities and communities in anti-drug policy, non-existence of a specialized subsequent care facility and specialized out-patient care for people addicted to drugs, existence of a single K-centre in the...
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