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The Utilization of Loyalty Program in a Assistcar s.r.o. Company Strategy
Kalman, Robin ; Dohnalová, Aneta (referee) ; Chalupský, Vladimír (advisor)
The subject of this diploma thesis is the creation of loyalty program for Assistcar, s.r.o. This company offers extensive services in the auto repair industry and the loyalty program is what the company is missing. The diploma thesis contains a theoretical, analytical and practical part. In the first part the theoretical basis is elaborated, which is necessary for the correct creation of the loyalty program. The analytical part consists of an analysis of available and functioning loyalty programs. Further analysis of competitive programs and the whole business. The practical part includes the creation of a specific loyalty program for the company.
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Spokojnosť obyvateľov s klientskými službami poisťovní v oblasti zákonného havarijného poistenia
Čajková, Viktória
This bachelor thesis deals with the satisfaction of the population with the client ser- vices of insurance companies in the field of liability and colision insurance. Nowa- days, the insurance market is considered to be the important and powerful compo- nent of the financial market. This thesis examines whether there is any insurance company that outperforms others in the area of customer satisfaction. I have chosen to focus only on the areas of liability insurance and collision insurance. The aim of the thesis is to find out whether it is worthwhile for current or prospective motor vehicle owners to stay with their insurance companies. And whether any of the in- surers should focus on improving their services for the satisfaction of their clients. The bachelor's thesis uses a questionnaire survey methodology and the data col- lected is evaluated and compared.
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Změny v ochotě komunikovat s chatboty v důsledku pandemie
Vítová, Michaela
This master thesis deals with the possibilities of using chatbots as a communication channel when addressing financial institutions. It also focuses on the changes in this area brought about by the COVID-19 disease pandemic. The analysis will focus on Czech consumers' awareness of chatbots, their willingness to use them, typical habits of communication with financial institutions and their changes as a result of the pandemic. The stated aim of the thesis will be fulfilled by means of a questionnaire survey and in-depth interviews with respondents.
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Empirické vyhodnocení efektů zavedení chatbotů v CS
Šlapal, Petr
The diploma thesis deals with the issue of introducing chatbot technology in the field of customer service. The first phase provides a general theoretical overview, defines the basic aspects of customer service, including its development, which freely passes into a detailed description of the nature of chatbot technology. In the second phase, after mapping the current conditions in the world and in the Czech Republic, primary data are collected, by using quantitative and qualitative research. The acquired knowledge is then analysed by basic and advanced meth-ods of statistical analysis (factor analysis), resulting in identification of key factors in the implementation of chatbot technology. The final recommendations for in-terested commercial entities are based on the findings of the whole work.
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Optimization of the logistics system in a selected company
BLÁHA, Filip
The bachelor's thesis deals with the optimization of the logistics system of the company DHL Freight CZ s.r.o. It focuses on the selection and evaluation of carriers, internal information system and customer service. After the characteristics of the subject, these activities are described and analyzed. Subsequently, based on the analysis, critical factors are determined, which are optimized by appropriate proposals.
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The Utilization of Loyalty Program in a Assistcar s.r.o. Company Strategy
Kalman, Robin ; Dohnalová, Aneta (referee) ; Chalupský, Vladimír (advisor)
The subject of this diploma thesis is the creation of loyalty program for Assistcar, s.r.o. This company offers extensive services in the auto repair industry and the loyalty program is what the company is missing. The diploma thesis contains a theoretical, analytical and practical part. In the first part the theoretical basis is elaborated, which is necessary for the correct creation of the loyalty program. The analytical part consists of an analysis of available and functioning loyalty programs. Further analysis of competitive programs and the whole business. The practical part includes the creation of a specific loyalty program for the company.
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Design of Process Management of a Contract in a Company
Májsky, Adam ; Štrbáň, Ján (referee) ; Jurová, Marie (advisor)
The diploma thesis is focused on improving the functioning of business process management in the selected trading company. With the help of theoretical knowledge, based on which an analytical evaluation of the current status and a qualitative research are created, it proposes changes in the individual phases of the currently used process.
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