|
Return of Baťa Lost: Post-socialist Transformation of Czech Cultural Memory
Babička, Martin ; Činátl, Kamil (advisor) ; Randák, Jan (referee)
After 1989, Czechoslovakia, or the Czech Republic, undergoes a transformation not only political or economic, but also a broader cultural or semiotic one. Collective remembering processes are entered by multiple agents who compete with, pass, complement or contradict each other. They further differ in the extent of their institutionalization, motivation, or way of representation. Legitimizing role of the past becomes an issue of negotiation, linked to the search for different collective identities and arrival of different ideologies. The case of Baťa can well render this process: at the beginning of the 1990s, Baťa's historical significance is changing; he starts to be used by diverse actors in diverse representations (news articles, memoirs, non-fiction and popularizing books, documentary films, public space) for diverse purposes; at the same time, Baťa is a synecdoche of remembering interwar Czechoslovakia and can thus become an instrument of constructed continuity. Mapping the forms of Baťa's representations in Czech historical culture after 1989 will point to broader changes and consequences of the transformation of Czech collective remembering in its heterogeneity. The paper proceeds primarily from memory studies concepts approaches of contemporary history to the study of post-socialism. Key...
|
|
Bata - Research on Brand's Position
Dlouhý, Petr ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main objective of this diploma thesis was to find out about the position of the brand Bata among consumers of generations X, Y and Z. Thesis is divided in two parts. While the theoretical part examines brand as such, research on the position of the brand Bata is the core of the practical part. The theoretical part takes a closer look at brand's definition, its components, identity, image and personality. Brand's meaning and functions as well as brand equity are also subject to the part of this thesis dedicated to brand. Separate chapters cover Bata as a brand and introduction of generations X, Y, Z. These are main ingredients to the research. The outcome of the research is analyzed in the practical part. Questionnaires were the mean to find out more about the brand awareness and associations with the brand. Furthermore, the questionnaires focused on the characteristics of the respondents as of customers and potential targets for marketing communication. Analysis of the research's results provided an intergenerational comparison of the position of the brand Bata as well as a base for recommendations regarding the targetting of the marketing communication towards generations X, Y, and Z.
|
|
Batism - ideology of utility
Úšela, Jan ; Mlejnek, Josef (advisor) ; Kouba, Karel (referee)
This diploma thesis deals with theme of so called Bataism as specific kind of societal order realized in the frame of so called company town. Bataism is characterized by that kind of political power sui generis which primarily depends on economic strength of Bata Shoes Company. Political power of Bata is substantially realizing its political power especially in the frame of town of Zlin. By researching Bataism we define term of so called capitalist paternalism which primarily describes specifics of capitalist/paternalist rule over enclosed area of his own company town (de George, Salt), then historically secondarily also specifics of his rule over broader area (Ford). By researching Bataism from an angle of political science we concentrate on the definition of its power structures and the very character of that power itself. For these purposes we use concepts of Michel Foucault as disciplinary power and model of so called Panopticon. In addition we provide definition of Bataism from the perspective of ideology and utopia. Aim of our work is describing and explaining (seeming) paradox: political program of Bataism is continually legitimized by democratic method although its performance can be seen generally non- democratic.
|
|
Zruč nad Sázavou during period 1945-1948. Memories, memorials, reality
Loudová, Veronika ; Míšková, Alena (advisor) ; Nováková, Tamara (referee)
This banchelor thesis "Zruč nad Sázavou during period 1945-1948: memories, memorials, reality" contains a description of all the important events that occurred in the postwar period in this town. The thesis is divided into six key chapters. The first chapter introduces to the reader the town and its genesis and development till the Second World War period. Also war acts are not omitted, which greatly influenced life in the small town. The second chapter deals with the local uprisings and changes that have brought these moments in May. The following three principal chapters descrie the development of the town after occupation. Local Communist Party, a post-war elections and the Communist takeover are mentioned as well. The last chapter is devoted to the company Bata, which was most affected by the post-war changes. In this thesis are also testimonies of witnesses who remember the events of that period.
|
|
Batism - ideology of utility
Úšela, Jan ; Mlejnek, Josef (advisor) ; Kouba, Karel (referee)
This master thesis deals with topic of specific urban political régime of the town of Zlín between years of 1923 and 1938. In the interwar period Zlín was ruled by monopolist rule of Baťa Shoes Company. This firm had dominant economic position in the respective town and it created own candidate list composed of company managers which was winning municipal elections. Town of Zlín is example of specific phenomenon of capitalist paternalism (our own term) realized over area of so called company town. In our study we provide basic historic background of mentioned terms. Then we explore particular aspects of Baťa's rule over Zlín like factors of cultural, economic or employment policies. After all of these aspects we try to create whole picture of Baťa's régime. We compare it with other flourishing régimes of the period too. Baťa's Zlín régime ("batism) had strong modernist and emancipatory effect on its participants. In the same time it formed and manipulated with these respective participants without expectable defense reactions of these people. We would like to examine specific power relations of Baťa's rule and to describe its behavior and reception in Zlín society of interwar time.
|
| |
|
Baťa Department Stores in Prague
Dorňáková, Adéla ; Biegel, Richard (advisor) ; Lahoda, Vojtěch (referee)
Baťa department stores are very numerous collection of building coming from the twenties and the thirties of the twentieth century and in many towns They represented the first apperance in modern architecture into historical centres. This study was reduced to eight buidings which were created in Prague. On one hand there are well- known department stores on Wenceslas Square or in Celetná street, on the other hand there are almost unknown buildings whose original function was forgotten. Research of primary sources and literature has allowed detailed presentation of particular buildings, their architectural history and changes which the department store had to undergo. Detailed descriptions have been used for reciprocal comparison and their inclusion into overall production of Baťa departments stores. At the same time the choice of Prague has permitted comparison with other department stores. Key words Department store, Baťa, Prague, Baťa architecture, architecture of the 20th centrury, functionalism, Old Town of Prague, New Town of Prague, Vysočany, Nusle, Libeň, Vršovice, Žižkov, Letná
|
|
"Batova dalnice": Retrospective assessment of the potential impacts of an unrealized infrastructure project on the development of Czechoslovakia
TKANÝ, Petr
The aim of this thesis was to try to analyse data available on the potential impact of unrealized transport project (called Baťova dálnice) in Czechoslovakia. The study area selected was limited to area of today´s Czech Republic. The data available were processed in geographic information systems and analysis of accessibility were created for predefined regional centres. Analysis of economic impact on economically active population caused by this project was also created while considering current route of existing main D1 motorway. The results of these analysis were compiled into well-arranged maps. Based on these results a conclusion was made that construction of Bata motorway did not mean such a difference for the accessibility of the regional centres as it could have had if it was routed in a different way. Same problem occurs in the results of the economic impact analysis in which when compared to D1 motorway, Bata motorway did not reach the same values as the D1 did.
|
| |
|
Analysis of corporate cultures of Bata, Google and Toyota and comparison to attitudes of employees in CR in year 2011
Ježková, Kateřina ; Osuský, Michal (advisor) ; Kuchař, Pavel (referee)
Bachelor thesis "An Analysis of Corporate Cultures Bata, Google and Toyota and Comparison of Attitudes of Employees in CR in 2011" briefly discusses the corporate culture in general- possible definitions, formation and change. Closer is discussed Schein's concept of corporate culture, especially his three level model. The study is also focused on corporate culture of Bata, Google and Toyota corporations, which was analyzed based on the available literature. A comparison of the concept of corporate culture of selected companies emerged categories of attributes of corporate culture shared by all three companies. These categories of attributes became the subject of empirical survey that was aimed at determining the importance of different attributes and their impact on overall satisfaction of employees in the Czech Republic. The results of survey are a typology of employees and evaluation of attributes of employees from various companies in the Czech Republic in terms of their importance and in terms of how employees are satisfied with them. Based on survey could be determined which attributes should be preserve at current levels, thereby preserve the level of employee satisfaction, which attributes are potential for improving their level of satisfaction and those which have to some extent, lost...
|