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Innovation Marketing Strategy of Selected Sporting Events
Cupalová, Nicol ; Smolka, Ondřej (referee) ; Kysel, Jiří (advisor)
The Bachelor thesis deals with innovation of marketing strategies of selected sporting events GALA DNACE STARLET 2014. The theoretical basis of the work focus on the general theory of marketing, specifics and trends of sports marketing. Analysis of the current state detailing the entire event for use on subsequent proposals of its own innovations with the results of the questionnaire.
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The Innovation of Marketing Plane of International Athletics Competition in the High Jump
Douchová, Tereza ; Kotyza, Petr (referee) ; Blahutková, Marie (advisor)
The bachelor thesis deals with the marketing plan of the Beskydská laťka. In the theoretical part a terminology of marketing. The practical part is focused on a design of marketing plan for Beskydská laťka. At First necessary information has to be gathered, which serves as a source for analysis of the current state of promotion and communication of Beskydská laťka. In the following part of the work there are suggestions described how to reach higher efficiency of the marketing plan and communication of this event. Based on the results of the analysis a proposal of a modernization marketing plan is carried out.
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Marketing Strategy of Emerging Floorball Academy
Fiala, Marek ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This master´s thesis is focused on marketing strategy and consequent formation of the proposal of the marketing strategy for emerging Floorball Academy. Base data for the new marketing strategy are gained from theoretical knowledge, from chosen methods of primary research and from analysis of micro environment, macro environment and SWOT analysis. Particular components of marketing strategy are proposed on the base of data processing and their evaluating. This marketing strategy is prerequest for sucessful entry and operation of Floorball Academy on the market.
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Marketing communication of a chosen sport club
Marko, Martin ; Průša, Přemysl (advisor)
Sport is a field where large financial means are handled and where marketing is becoming more and more important on the way to success. This work is describing, assessing and offering recommendations with regard to the marketing communication of the biggest Czech hockey club; HC Sparta Praha. According to the research, which was made in the form of questionnaire, the author is describing the marketing communication of HC Sparta Praha as mainly effective with a space for improvement. Apart from that, as the secondary aim of the work, the target group for the marketing communication of the club is defined on the basis of demography. As far as the theoretical knowledge is concerned, the work is summarizing marketing theory with accent on the communication and the environment of sport. In the theoretical part, the author is working with publications of authors such as Karlček, Čáslavová or Pitts and the analytical part is mainly based on the information provided by an official of the club; mr. Jan Rachota.
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Sports marketing focused on football club Arsenal FC
Agalakova, Valeriia ; Král, Petr (advisor) ; Olšanová, Květa (referee)
The thesis was identified the importance of sports marketing. Currently this field becomes an independent discipline because of small influence of the traditional marketing methods on the sports sector. The main aim is to research the marketing activities of the football club Arsenal FC in the model of 7P-marketing mix, to study merchandising activities and their relations with the fans abroad, and also to evaluate the efficiency of Arsenal's marketing strategy. Based on the analysis, the problems of sports marketing in Czech football clubs were identified.
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Marketing strategies comparison of SK Dynamo České Budějovice and FK Olympie Týn nad Vltavou
Brom, Josef ; Průša, Přemysl (advisor) ; Brom, Jaroslav (referee)
This diploma thesis deals with sport marketing - specifically with marketing strategies comparison of professional and amateur football clubs. Forms of commercial communications are described and specifics of sport marketing as well, then there SK Dynamo České Budějovice and FK Olympie Týn nad Vltavou presented including their marketing strategies. In frame of this work there was performed survey focused on perception of the club among it's own fans. The results of the survey were also compared with results of survey from bachelor thesis of the same author - the aim was to assess the influence of amateur marketing department of FK Olympie Týn nad Vltavou on perception of the club.
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Victory as a Marketing Tool Sports Organizations
Hartman, Jaroslav ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
This bachelor thesis analyses the influence of victories on marketing of handball sports clubs in the Czech Republic. The TJ Lokomotiva Louny and HK A.S.A. Město Lovosice clubs were the subjects researched. Media, fans and sponsors were determined to be the most important stakeholders. The theory section describes the historical development of sports marketing, the marketing mix, and the clubs' individual stakeholders. The research section interprets the influence of victories on stakeholders through the use of about sponsoring, quantitative data from fan questionnaires, secondary data on the media from the Internet portal Anopress IT, and qualitative data from unstructured dialogues with club managers. This section also provides definitions of sports marketing strategies. The conclusion provides recommendations on the most efficient marketing strategy for both clubs.
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