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Creating of e-commerce and goods presentation
Náhlovská, Klára ; Šedivá, Zuzana (advisor) ; Maryška, Miloš (referee)
The main goal of this bachelor thesis is the creation of ecommerce. Another objective is present to readers the possibility of making their own ecommerce focused on opensource solutions. The last objective is to familiarize readers with the principles of product photography of goods offered in this ecommerce. The choice of solution for creating ecommerce was conducted in cooperation with representatives of companies implementing ecommerce, with experts involved in creating ecommerce and information sources from the internet. Product photography took place at the home studio and was created by me. The most important assets of this thesis is the implementation of ecommerce. It is an extension of view for readers in the section of ecommerce and product photography. The thesis is divided into three parts. In the first part, I deal with theoretical way of choosing the best ecommerce possible solutions. Then I focus on the chosen option, open-source solutions. Based on selected criteria, I'm selecting the best opensource content management system implemented for the owners of ecommerce. Furthermore, I deal with graphics and its impact on web design and then about product photography principles. The second part describes actual creation of electronic commerce. I focus here mainly on presentation of the goods and its impact on users. It goes on with creation of product photography. The third section focuses on design testing by independent ecommerce users. Those should be able to identify other possible inconsistencies that must be implemented to improve the user interface. Furthermore, this section deals with comparing the competitiveness of goods, including its impact on users of electronic commerce to electronic commerce competition. The result of ecommerce creation is recommendation how to create quality ecommerce with low budget.
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Web Analytics for Small and Medium Businesses
Jašek, Pavel ; Novotný, Ota (advisor) ; Rauch, Tomáš (referee)
This topic of this work is web analytics and customer knowledge methods that help small and medium sized businesses for decision support and are intended to yield higher e-commerce results. The main purpose of this thesis is to design and verify possible uses of advanced web analytics methods in a customer-oriented small business. The theoretical part conducts research into the current state of the web analytics industry. The conditions of small and medium enterprises are described and suitable web analytics tools are compared. Several web analytics maturity models are discussed. The practical part of the thesis states specific recommendations obtained from the pilot project for the company Baushop s.r.o. The project consists of a business analysis and use of analytics tools for optimizing internet campaigns and improving customer service. Specific data analysis methods are discussed and all supportive data are provided.
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Řešení logistických procesů v informačním systému firmy
Šalanská, Pavlína ; Cimler, Petr (advisor)
Popis architektur informačního systému a architektury IS/IT obchodní firmy. Charakteristika řízení vztahů k zákazníkům, elektronického podnikání a obchodu, elektronického zásobování, elektronických tržišť a řízení dodavatelských řetězců. Analýza konkrétního logistického procesu ve vybrané obchodní firmě v souvislosti s tím, jak je informační systémem vybrané firmy nápomocen při uskutečňování celého procesu.
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Establishment of E-shop with Photos
Detvenová, Martina ; Müllerová, Jana (advisor) ; Srpová, Jitka (referee)
The Thesis contains practical scheme of process leading to e-shop with photos establishment. It is devided into theoretical and practical part. The theoretical part provides selected methods and procedures learned from the literature and relevant to the topic. The practical part deals with the project itself, it sets up specific business plan for chosen e-shop.
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Marketingová strategie začínající firmy Didogo Group s.r.o. ve střední a východní Evropě se zaměřením na nová média a komunikaci
Shubik, Elena ; Pavlíček, Antonín (advisor) ; Hubáček, Josef (referee)
This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.
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Business processes reengineering in an integrated information system and the e-commerce application
Penkala, Jan ; Říhová, Zora (advisor) ; Špringerová, Michaela (referee)
Master thesis called "Business processes reengineering in an integrated information system and the e-commerce application" proves the hypothesis that the key to successful internet business is to have correctly set the process management of a company, which, through an automated connection, displayed externally for customers through the presentation layer of the e-commerce application. The results are useful for owners of eshops, for their conception of setting up the operations of their companies and especially for the company, where the analysis was performed. According to selected company Penny Ltd., this analysis sets for its eshop Elektro-partner.cz twenty elementary processes, whose implementation will lead to saving staff time, maximum use of the information system including the possibility of implementing new modules, setting up workflow processes and possibility to make a profit and higher customer satisfaction. In the theoretical part are marketing tools 4P for eshops enhanced by services and competitiors. There is also a specially adapted Porter's value chain for eshops and is used a model of e-commerce trust. On this basis it is created the current marketing strategy of eshop including the SWOT analysis and definition of strategic objectives. Identified processes were divided into elementary, key and support groups and relationships between them were made. For the optimization process is used Hammer and Champy methodology and feasibility and success of the thesis is evaluated according to best practises reengineering projects. Reengineered processes are defined with specification, exploited documents, information system and eshop application modules, illustrated by using EPC model and they are defined metrics and specifically listed areas of improvement.
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Zabezpečení malých internetových obchodů
Kohout, Karel ; Veber, Jaromír (advisor) ; Dvořák, Martin (referee)
The thesis describes selected security issues affecting small business e-commerce sites in the European Union and also shows whether such issues exist in authentic applications currently being used by means of a small scale study. It presents several specifics of e-commerce, a summary of European Union (European Community) law with focus on private data protection and unsolicited mail based on literature search and an overview of minimum security requirements for web-based applications. The research part contains an assessment of parts of a source code, documentation, incident response procedures and installation scripts of seven most popular PHP open-source shopping carts with regard to security derived from criteria and directives defined in the theoretical part. A limited field study of possible effects of security (or of lack thereof) on turnover is conducted and results are available at the end of the thesis.
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Sophisticated trading strategies and systems on electronic trading
Bezděkovský, Jakub ; Votava, Libor (advisor) ; Donát, Lukáš (referee)
Work clarifies the issues about trading strategies and systems to the starting traders. Attention is concentrated on trader with a small account. In the theoretical part, reader is introduced to the realities of trading and is briefed by the basics of theoretical knowledge. Using data analysis is made the trading strategy with trading systems. The goal is to try to answer the question whether it is possible to have constant gains in the financial markets using these strategies. The result of this work is a strategy that is made up of three business systems. These mechanical trading systems were programmed in the program Metatrader 4. After the final evaluation of trading systems and the whole strategy, we find that these trading systems (in spite of profitability) do not meet the requirements for trading. The conclusion is based on interview with professional trader, who suggests to the starting traders the way, which would lead to the constant gains using sophisticated trading strategies and systems.
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Online grocery shopping
Žádník, Petr ; Sedláček, Jiří (advisor) ; Kubš, Martin (referee)
This bachelors thesis describes electronic grocery shopping. The first section briefly describes the history, basic methods of payments and distribution in e-commerce. The following chapters specify distribution processes, electronic order picking models and home delivery methods. The last section characterizes the most significant foreign online grocers and also focuses on czech e-grocery market.
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