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Affiliate marketing and the possibilities of its use in the Internet environment
Horák, Luboš ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This diploma thesis analyzes one from online marketing segment -- Affiliate. Thesis is divided to two logical parts. In first part is described philosophy and functions of affili-ate marketing like a part of sales promotion strategy online. In second part is practically described how it works on some case-studies. In case-studies are described differences between Czech and foreign online environment. Thesis wants to describe this interesting and often marginalized segment of online marketing.
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Online Banking and Consumers
KAKAŠ, Martin
The main aim of this thesis was to evaluate the use of Internet banking accounts among consumers. Investigate the pros and cons. Based on the analysis and data collection through online polling to assess and propose possible measures to improve services in internet banking. After studying the solved problems from expert resources, I set the main goals of this work and define hypotheses práce.K secondary data, I concluded the studies referred to literary resources and professional studies. Primary data were obtained šetřením.Výzkumné own experimental investigation of the main research was conducted via online interviews via the Internet and personal inquiries at the branch bank CSOB. The main research I conducted follow-up questions, interviewees were asked only at the branch of CSOB Czech Budejovice. A summary of results, I worked in tables and graphs and to evaluate the current situation in the field. Based on the data I provided any general recommendations for banks and concrete recommendations for a branch of CSOB Lannova 3 / 11 in the Czech Budejovice. Important recommendations for the Czech branch of CSOB Budejovice was economically evaluated against implementation. I completed my work, and finally appreciation. In which I have summarized the data obtained and the problems of internet banking, which I showed attachments.
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Multiprocessor Randomized On-line Scheduling
Tichý, Tomáš
This paper studies randomized on-line non-preemptive scheduling in multiprocessor systems. In this problem each task is specified by its processing time andscheduled on any of $m$ identical processors. The objective is to minimize theexpected mekespan. We prove lemmas and theorems describing $sigma_m$-competitive randomized algorithms on $m$ processors. The main result is an........
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Dolní odhad pro omezené pravděpodobnostní online algoritmy pro rozvrhování
Tichý, Tomáš
This paper studies a restricted class of randomized on-line non-preemptive algorithms for scheduling in multiprocessor systems. In this class each task is specified by its processing time and scheduled to a processor with the smallest or $h$th biggest load for a fixed $h$. The competitive ratio is the maximum of the ratios of the expected makespan and the optimal makespan over all.
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Marketing analysis of computer game World of Warcraft
Lopour, Miroslav ; Král, Petr (advisor) ; Zeman, Jiří (referee)
This thesis describes the development of marketing, analyses the sources of change in marketing practices and tools, and shows new theories with examples from real life. To understand these methods and issues it is necessary to outline brandbuilding and current features of a customer. In the second part, all these analyses, practices and methods are being proved on the computer game World of Warcraft, which represents a wholly digital and virtual product with more than 11 mil. subscribers. This number ensures the mother company of Blizzard Entertainment stable sales and moreover, enormous profits. Neither in this part we can do without a throughout analysis.
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Internet travel communities
Zhdanova, Arina ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The present Thesis is devoted to the category of online projects aimed at communication between travelers, generally describes the above mentioned topic and its recent history. The main goals of the work are presentation of this area of the World Wide Web, explanation of its meaning for intercultural exchange and development all over the World. At the same time, the Thesis underlines the importance of the described field for global tourism development and strives to promote these new ways of travelling at a higher, scientific level. The Thesis also offers practical information for participation on such online projects, seeks possible paths for further development of travel communities, describes financial aspects of activities which these communities carry out and explains how these projects interact with other areas of tourism, first of all with entrepreneurship in this field. The main outcome of this Thesis is made up by presentation of the mentioned innovative ideas in modern tourism at a scientific level, definition of possible trends in new ways of traveling and hypotheses considering further development of World tourism in connection with continuous growth of virtual, which are at the same time real, communities of people from the whole planet with common passion for traveling. The basis for the Thesis consisted of theoretic knowledge as well as personal experience with operation of Internet travel communities of the author.
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Analysis of music sales over the Internet
Štencel, David ; Sedláček, Jiří (advisor) ; Struska, Zdeněk (referee)
The aim of this thesis is to create a comprehensive view of current developments in the music market, to explore the position of digital distribution in comparison to the distribution in the high street shops and to analyze current trends in the distribution of digital music. At the same time, this thesis could be interesting for readers because, today there is no current publication in Czech, in which the subject would be so comprehensively addressed. The goal of the first chapter is to briefly map the distribution of intangible goods and services over the Internet. The second chapter aims to analyze the distribution of digital music, to compare its success with distribution in the high street shops and examine current trends and possible future developments. The aim of the final chapter is to examine the services of the most important digital music distributors in the world as well the Czech market and also point out weaknesses and opportunities for improving customer service.
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Commercial and economic comparison of traditional and online gambling
Rafajlovič, Konštantín ; Sedláček, Jiří (advisor) ; Orlovská, Agáta (referee)
The aim of this paper is to compare two forms of gambling: traditional and online. Gambling is characterized by the involvement of the government because of specific aspects of gambling. These include economic gain for the state's treasury, possible negative social impacts or money laundering. According to these aspects, the paper compares the legislation and economic specifics of both forms of gambling, but also focuses on e-commerce and how gambling went online.
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Chosen Questions od Computer Games: Computer Game Suitable According to Exact Profile of MMORPG Player
Šach, Martin ; Rosický, Antonín (advisor) ; Pavlíček, Antonín (referee)
Cílem práce je se dopracovat analýzou trhu s online hrami a herní zábavou k představě ideální hry pro většinového hráče. Hry, která bude nejenom dostatečně návyková, přinese tedy nejvíce peněz, ale bude zapadat i do dnešního trhu. Dokonalým rozebráním celého možného pole online zábavy jsou nastíněny směry, kterými se současný trh ubírá a zároveň vyzdviženy konkrétní oblasti her. Následným podrobným popisem a na základě osobních znalostí a zkušeností jsou vybrány a podrobně popsány ty aspekty Massive Multiplayer Online Role Playing Games, které by měla dle současných trendu hra pro většinového hráče splňovat.
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Applications of internet in tourist trade
Daniš, Michal ; Jakubíková, Dagmar (advisor) ; Blinka, Roman (referee)
Bakalářská práce se věnuje cestovnímu ruchu a internetu jako jednomu z nástrojů, který je aplikován v marketingu cestovního ruchu. Teoretická část obsahuje definice cestovního ruchu, příčiny jeho vzniku a postavení v národním hospodářství, historii a vývoj internetu. Praktická část mapuje aplikaci internetu při prodeji služeb hotelových řetězců, leteckých společností, autobusové a vlakové dopravy, při prodeji služeb cestovních kanceláří a agentur, ale i v individuální dopravě a turistice.
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