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Sources and methods of saturation of the organism with antioxidants
NOVOTNÁ, Nikola
The aim of the thesis is to characterize sources of antioxidants and inquire the depth of knowledge about antioxidants among students of secondary school. The theoretical part of the thesis describes and divides important antioxidants for human health. The main sources of antioxidants in human diet are there divided, described and compared as well. The practical part of the thesis includes the inquiry which evaluates the theoretical interest in antioxidants and dietary intake of antioxidant supplements among 17-19 years-old secondary school students. The results are analyzed and graphically displayed. Research shows that more than a half of the respondents know the term antioxidants and consume these substances in the diet. However, it is important to increase knowledge of antioxidants already among young people and ensure the intake of these essential substances from a varied diet.
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Marketing plan of the Phyto CZ, Ltd. Company
Začal, Libor ; Horová, Olga (advisor) ; Tomek, Václav (referee)
The Goal of the Master's thesis is to create a marketing plan for a specific company. The first part contains chapters that capture the theoretical foundations needed to build a marketing plan. The practical part deals with the Phyto CZ, Ltd. Company which operates in the production and sale of food supplements. It contains the steps needed to develop a marketing plan. First, the company's marketing mix a selected elements of situational analysis are analysed, with the results of a questionnaire survey added. Subsequently, the company is recommended a set of objectives for the future, including a proposal of specific marketing procedures which could lead to their achievement.
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Pharmaceuticals, food supplement and medical device advertising
Pudilová, Alena ; Boháček, Martin (advisor) ; Vavrečka, Jan (referee)
The thesis brings a complex insight into the legal environment of the pharmaceutical and food supplement advertising. It focuses on the legal regulations in the branch with emphasis on decision making processes of the supervising and other relevant state bodies. Special attention is paid to the ability of the above mentioned authorities to enforce the powers given to them by the law and to their cooperation. The main goal of the thesis is to assess whether the contemporary adjudication on the two markets (pharmaceuticals and food supplements market) is transparent and close enough to ensure effective protection of the public and consumers. A very important aspect of the whole problem is also to find out whether the jurisdiction allocation among the authorities and the way the make use of their powers leads towards sufficient assurance of legal certainty and public priorities, that is to say consumer protection and public health.
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