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Product placement in music videos in Czech Republic
Pajerová, Hedvika ; Pešek, Ondřej (advisor) ; Poucha, Tomáš (referee)
In my thesis I mapp the current situation prevailing in the Czech Republic in the area of product placement in music videos. The analysis of situation is based on an analysis of Czech and foreign music videos and interviews with experts. General public's view via product placement affects survey conducted online only. In conclusion of the practical part of my thesis is case study for product placement in music video for independent, underground, Czech band. This academic work should contribute to more widespread product placement in the environment of Czech music videos.
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Musical Fairy Tale in the Kindergarten
TONINGEROVÁ, Iva
The goal of my bachelor?s thesis is to test a possibility of staging a musical fairy tale in a kindergarten and its contribution regarding contemporary preschool education. I am trying to combine all areas of preschool education through music, musical fairy tale. For this purpose I also use various non-music activities.
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Playing Piano Use in Kindergarten
PŘIBYLOVÁ, Kristýna
The aim of this work is to confirm usefulness and possibility of versatility of playing the piano in kindergarten and its importance in shaping the relationship to music. To provide inspiration to teachers of nursery schools to use the piano. The content of the theoretical part is the characteristics of contemporary preschool education, the status of music in integrated education, the use of the piano in singing, listening, instrumental and physical activity, play the piano as a motivation. There is developed an offer of various activities with using the piano for children from kindergarten in practical part, verified their usefulness in practice, recorded children?s reaction. Research investigation is focused on the relationship of children to music and musical instruments.
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Effect of the Spread of the Internet Use on the Sales of Audio CDs
Trš, Lukáš ; Běláčková, Vendula (advisor) ; Chalupníček, Pavel (referee)
This thesis is concerned with the effect of widespread internet use on the sales of audio CDs. It analyses trends in the American and Czech markets from the end of the 1990's to today. Its analysis is based on the relationship between musical genres and their respective target audiences with the hypothesis being that genres with listeners who have adopted the internet more rapidly are more affected than other genres. The thesis proves that the decrease in music sales in the last ten years, the bulk of which have been CDs, has been caused by the graudual establishment of the internet with its probable illegal downloading of recordings and the change in format to MP3 from CD.
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Multi-tier system of distribution of audiovisual content
Pulda, Michal ; Donát, Jiří (advisor) ; Mildeová, Stanislava (referee)
This paper analyzes and critically evaluates present music and video market functioning with emphasis to the sales of electronic format of this content which is preferred by current customers. It analyzes the widespread trend of content sharing via the Internet and specifies reasons why the trend is happening. It defines cases of behavior that are justifiable in the eyes of consumers and therefore legitimate (i.e. creation of backups, downloading and sharing legally unavailable content, downloading for personal use, etc.) and elements that reduce value of the legally distributed content for the customer (copy protection mechanisms or current licensing system). Furthermore, it analyzes new economic approaches that enable the utilization potential of the Internet (i.e. the Long Tail Theory) or of potential customers (Crowdsourcing, Word of Mouth, Gamification). The paper analyzes the functioning new services that use the Internet as a platform for their operation and offer users the experience they want. Proposal for this new system of audiovisual content distribution is proposed based on a synthesis of findings from the operation of these services, new theoretical approaches and author's own contribution. This new system rejects the idea of selling the content as goods (per items) and adopts an approach of access to the whole catalogue of content for a flat monthly fee. This newly born service has several tiers that differ qualitatively among themselves, also in terms of added value for users and finally in the price at which the layers are available. This system is very acceptable to customers as well as being an interesting long-term alternative to the current system for operators of the new system and copyright holders.
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The matter of marketing communication of music festivals in Czech Republic
Podivinská, Michaela ; Mikeš, Jiří (advisor) ; Soukup, Vladimír (referee)
Theoretical part of this bachelor thesis focuses on arts marketing, marketing communications and commercial communications in general, and marketing and communication mix of music festivals. In practical part of the thesis I present a particular music festival Podblaník. Based on available information I analyze the marketing and communication mix of music festival Podblaník and its promotion campaign. In the last part of this work propose my own recommendation for the future activities of marketing communications for this festival.
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The influence of music carrier sale on life music production in the Czech Republic
Vondryska, Jan ; Riedlbauch, Václav (advisor) ; Polouček, Jan (referee)
The Bachelor's Thesis deals with the topical phenomenon of a rapid decrease in music carrier sale and its influence on life pop music production. The theoretical part defines the current approach to the issue of creative industry and presents life music production as one of the industry's connerstones. Further the author denominates the key branches of music production, such as music festivals, concerts in music clubs and the sale of music carriers. Consequently the author analyses the mutual interaction between the three branches. The final part consists of an attempt to predict the future development of the pop music industry at the present conditions.
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The supporting documents for development of competitive music portal
Vencovský, Josef ; Burkoň, Lukáš (advisor) ; Pavlíček, Luboš (referee)
The goal of this bachelor thesis is to chart competition of the music web presentations and create the materials for development of the competitive music web portal. For comparison two Czech portals are chosen, which are t.music.cz and Koule.cz. These two portals were chosen due to its importance on the Czech internet and thematic similarity with developed portal. Next portal for comparison is international portal MTV.com, which is world icon of music world. MTV.com was also chosen for comparison of approach of Czech and international web sites. Theoretic part is focus on creating of the methodology, by which we can evaluate individual presentations. The methodology accounts the criterions, which affect web pages from the perspective of graphic design, accessibility, technical level and information content. These criterions are described and specified in the theoretic part. In the analytic part, there is evaluation of individual web pages, which based on created methodology. After that the web pages are compared according to the competitiveness focusing on its competitive advantages and disadvantages. In the last chapter there are proposals of design, structure, contents and functionality for the developed web pages. Results of this analysis should serve for development of competitive music web presentation and help decide about functionality which will be implemented into the nascent web presentation.
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Funding and fundraising of musical festivals
Cibulková, Eliška ; Tyslová, Irena (advisor) ; Riedlbauch, Václav (referee)
The bachelor thesis deals with fundraising and funding ways in non-profit cultural projects. The theoretical part defines non-profit sector, fundraising and describes fundrising methods. The practical part introduces three examples of music festivals which focus on classical and early music -- Struny podzimu, Svatováclavské slavnosti and Letní slavnosti staré hudby, which have a legal form of profit company. There are described fundraising methods and their operation in practice. The last part includes total conclusion and assessment how much a legal form of organization has the effect on fundraising and funding.
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The Socioeconomic Animation Strategy and Methods of the Anthony Philip Heinrich´s Music Work
Farský, Pavel ; Patočka, Jiří (advisor) ; Freemanová, Michaela (referee)
Animation of music heritage is a process, incorporating partly forgotten music work back to the cultural life of the society. The aim of the animation is to get back the music work into the current life. The idea is creation of the animation strategy, which lies insights in musiocological and economical views. The music work of Anthony Philip Heinrich is a suitable example to create the conception, methods and processes of the practical animation strategy. The personality of this composer, comming from the Bohemia on the edge of the 18th and 19th century, became famous in the United States as a musician, composer and organiser of the musical life. Although his life and work are wellknown in the United States, it si not the case of the Czech Republic. The awareness of Heinrich's life and work is relatively low in the Czech society due to distortions of culture after World War II. The knowledge of his work is restricted in the community of the musicologists, nowadays. The composer is not forgotten, however, his life deserves a comeback to the Czech music life. This thesis is a case study providing the animation strategy of the A. P. Heinrich's music work. The application of such a case study will contribute to incorporation of a partly forgotten composer into the Czech concert life and particularly into the cultural economics.
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