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Business Plan Proposal for a Company
Kratochvílová, Aneta ; Ulč, Jakub (referee) ; Konečná, Zdeňka (advisor)
Tato bakalářská práce se zabývá návrhem podnikatelského plánu a rozvojem značky Lusk, která prodává sportovní oblečení pro ženy přes e-shop a sociální sítě. Práce je rozdělena na tři hlavní části. V první části se nachází teorie k danému tématu, která je potřebná pro druhou, analytickou část této bakalářské práce. Analytická část zkoumá vnitřní a vnější prostředí této značky a její současný stav. Třetí, návrhová část obsahuje doporučení pro rozvoj značky a celkové shrnutí bakalářské práce.
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Strategy of a Firms Development
Plachká, Julie ; Marciánová, Pavla (referee) ; Pirožek, Petr (advisor)
This thesis focuses on proposing further development strategy for a company that operates a small Mexican bistro and a food truck in Brno. The theoretical section defines key concepts and insights regarding the development of small businesses. The analytical part applies selected research and analytical methods to data obtained from both primary and secondary sources, providing an evaluation of the current situation of the company. The proposal section concentrates on suggesting a specific strategy and its assessment.
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The Performance Evaluation of the Company using Balanced Scorecard
Bartoníčková, Klára ; Pavláková Dočekalová, Marie (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis focuses on the performance evaluation of the selected company XYZ, s. r. o. using the Balanced Scorecard method. The thesis includes three main parts. In the theoretical part, basic terms and knowledge are defined, which are important for the development of the analytical and proposal part. The analytical part deals with the introduction of the company and the analysis of the current state. This includes evaluating the financial situation and carrying out a strategic analysis of the selected company. The last part of the thesis is focused on the implementation of the Balanced Scorecard method, while recommendations and suggestions for improving the company's performance are proposed here, which are based on theoretical knowledge and the analytical part of the thesis.
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Feasibility study of Business activities
Pekař, Šimon ; Marciánová, Pavla (referee) ; Pirožek, Petr (advisor)
The main topic of this bachelor's thesis is the preparation of a feasibility study for a new board game, so that the thesis presents the basis for supporting entrepreneurs, or rejecting this plan. The work focused on three parts. The production part, which proposes ideal methods of production, according to product requirements and costs. In the second part, the thesis focuses on the analysis of the external environment using market analysis, target group, PESTLE or Porter's five forces model. The final part evaluates the economic feasibility of the project. Product marketing mix, break-even point analysis, ROI analysis and SWOT analysis are covered here. These analyzes work with information from the analysis of the internal and external environment. Finally, the balance sheet and profit and loss statement are prepared.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Jelínek, Petr ; Sobotková, Nikola (referee) ; Bartoš, Vojtěch (advisor)
The bachelor thesis deals with the assessment of the financial situation of SMC Industrial Automation CZ s. r. o. in the years 2018-2022. The work is divided into 3 parts. The first part is the theoretical part, where the basic concepts of financial analysis and their indicators are described. The second part is practical, which includes the calculation and evaluation of individual indicators. The last part is a proposal, where there are possibilities for improving the financial situation of the company. These proposals were consulted with the management of the company.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Šolcová, Helena ; MBA, Tomáš Šafařík, (referee) ; Bartoš, Vojtěch (advisor)
The bachelor thesis evaluates the financial situation of the company Dřevodílo Rousínov between the years 2018-2022 and presents proposals for the improvement. The thesis is divided into three parts. In the theoretical part, individual indicators of financial analysis are defined, which are subsequently used in the practical part of the thesis. The practical part includes the current state of the company and calculations of individual indicators are performed. The last part contains an overall evaluation of the resulting calculations and suggestions for the improving the company’s financial situation.
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Evaluation of the Company´s Financial Performance using Benchmarking Approach
Toman, Martin ; Štukavec, Jiří (referee) ; Bartoš, Vojtěch (advisor)
This diploma thesis is focused on the evaluation of the business and financial performance of the company SWIETELSKY stavební s.r.o. using the benchmarking method. The thesis is divided into four main parts. The first part contains the theoretical background necessary for addressing the given issue. The following chapter characterizes the examined company and also describes the strategic analysis of the enterprise. In the third part of this thesis, the actual benchmarking of the company with appropriately chosen competitive enterprises is conducted. The final part includes a detailed description of proposals for improving the business and financial performance of the company.
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Proposal of the Company's Business Operations Development by Progressive Sales Methods
Ušel, Patrik ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis focuses on the development of business activities of a company operating in the field of production and distribution of packaging materials. The theoretical part deals with the characteristics of key concepts and analyses necessary for the development of the second part of the thesis. The latter describes and evaluates the current state of the external, internal and industry environment of the company under study. Subsequently, the SWOT analysis is the key basis for the definition of the proposal for the expansion of business activities, presented in the final part of the thesis.
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