|
|
Marketing communications and the use of influencer marketing of PRIME, hydration drinks
Soukup, Richard ; Klabíková Rábová, Tereza (advisor) ; Shavit, Anna (referee)
Influencer marketing is nowadays a very widespread and powerful tool used especially on social networks to implement marketing strategies. This paper discusses the use of influencer marketing in connection with the PRIME brand of beverages based on just two influencers. The thesis includes a description of the other marketing communication activities of this brand with an emphasis on sports sponsorship and collaboration with athletes. An analysis of the brand's competition in the United States has been conducted and reasons have been given for the brand's decision to target European sports clubs in particular. The aim of the thesis was to present the success the brand has gained in its short existence in the foreign market and to compare it with the general perception in the Czech market. The effect of influencer marketing and other communication tools of the brand on the Czech consumers, the awareness of the brand founders and the perception of the products offered were investigated using an anonymous quantitative online questionnaire survey conducted on 100 respondents. As a result, it was found that the Czech market is familiar with both brand founders and influencer marketing has an effect on 66% of all respondents, however, other communication tools of the brand do not have the desired effect...
|
|
|
Sponsorship and Advertising as a Source of Football Club
Vašendová, Dominika ; Ostrý, Vlastimil (referee) ; Kysel, Jiří (advisor)
Objective of this bachelor’s thesis is fading of a professional sports club. Sponsorship is one of the most essential fundraising sources. The thesis aim to principles and sense of sponsorship, its models and targets. The next part describe sports club utilization as a mean of advertising. It charakterize advert forms and advertising campaign creation. The most importatnt section of the thesis is sponsorship and advertising analysing as a donator's communication device.
|
|
|
Fundraising as a Way of Financing Nonprofit Organizations
Zámečník, Jan ; Vechetová, Marta (referee) ; Koleňák, Jiří (advisor)
Master's thesis comprehends informations about ways of financing nonprofit organization and about possible sources, that are available in fundraising. There is also list of important givers in last years. Next part of thesis comprehends informations about activities, that would be made by nonprofit organizations before appeal for grant. There are also informations about activities, that follow after pick up grant. Part of thesis presents ways of gain financial sources in nonprofit organization signály.cz, o.s.
|
|
|
Analysis of Selected Sports Club
Doubrava, Tomáš ; Kokeš, Marian (referee) ; Peričková, Lucie (advisor)
This thesis is devoted to the analysis of the football club SK Šlapanice particular focus on the management, marketing, competition, organizational and economic situation including sports problems in the club. The theoretical part describes the basic concepts and analyzes that will be used in the practical part. Based on the information gathered and analyzes the practical part will be proposed solution to a better run club.
|
|
|
Sponsorship and Advertising as a Source of Financing Hockey Club
Šatníková, Eva ; Fáberová, Markéta (referee) ; Kysel, Jiří (advisor)
The Bachelor thesis focuses on the financing of the ice-hockey club. One of the primary sources for financial security of the club´s activities is a sponsorship. Another integral part of the club´s financing are the advertising possibilities. Advertising possibilities specifies what kind of sponsors and what kind of cooperation club have. What can club offer to sponsor and what are the benefits for sponsors. The advertising part is handled as one of the benefits for sponsor.
|
|
|
Proposal of a communication strategy for a business company
Duroňová, Petra ; Drnovský, Ivo (referee) ; Kruntorádová, Markéta (advisor)
The bachelor work is focused on the analysis of up to date conditions of Renocar firm, its outside and inside invironment. The teoretical marketing knowledge, mainly from communication sphere are the aim of my bachelor work. The particular analysises are used for Renocar invironment in the practical part of the bachelor work, then the new changes are formed on the basis of discovered informations which should lead to improvement of the firm communication.
|
|
|
Sponsorship and Promotion in the CESA Activities
Suchý, Marek ; Lepková, Hana (referee) ; Nová, Jana (advisor)
The bachelor thesis focuses on the issues of advertising and sponsoring of non-profit organization dedicated to provision of sports activities for students of the Technical University in Brno and the general public. The work includes theoretical questions relevant to the issue, competitor analysis and design of suitable candidates and individual solutions for sponsorship and advertisement.
|
|
|
Analysis of Financing Floorball Clubs
Plíva, Pavel ; Martincová, Romana (referee) ; Kysel, Jiří (advisor)
This thesis analyzes the financing of two selected floorball clubs, the results summarize the possible sources of revenue needed to cover the total costs associated with the activities of these clubs. It describes what it's floorball, its history, how the financing of sport in general, what are the types of non-profit organizations and what can be sources of income, including, for example advertising or sponsorship. The works are also two draft budgets for the fictitious club by participating in various competitions.
|
|
|
Sponsorship as a tool of effective communication
Bábíková, Kristýna ; Pokorný, Karel (referee) ; Šimberová, Iveta (advisor)
This Master´s thesis deals with a sponsor activities of Škoda Auto, a.s., that are used as one of the marketing communication instrument. The main pillar of the intention to make the communication more effective is the proposal for a new strategy of using sponsoring as an instrument that integrates it into the complex communication mix and by means of multiplication maximizes communication effect while pursuing fulfilment of marketing and communication goals of the company.
|
|
|
Operation and Managment of Shootgun Shooting Sports Club
Herberger, Daniel ; Málek, Petr (referee) ; Kundera, Václav (advisor)
The object of this work is the analysis, evaluation, and subsequent proposals to improve the operation of sport shooting club SSK Activ Sport. The theoretical part describes the theoretical background related to the issue, the practical part is focused on the analysis of the current state of the club, its competitors and the revenues resulting suggestions for improvement in both service and marketing club.
|
guest ::
