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Proposal for the Extension of the Functionality of Electronic Shelf Labels for the Improvement of Communication with Customers
Petýrková, Pavlína ; Pospíšil, Jan (referee) ; Chlebovský, Vít (advisor)
The topic of this thesis is a proposal to expand the functionalities of electronic shelf labels to enhance communication with customers. The thesis is divided into three parts – theoretical, analytical, and proposal. The theoretical part is based on professional literature and is crucial to a deeper understanding of the issue. It also serves as a basis for the analytical part. In its introduction the company DATART is presented. The analytical part then deals with answering partial research questions interviews, questionnaire survey and observation. Based on the results of the analysis, the proposal part develops proposals focusing on specific measures and strategies that will meet the defined objectives.
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Proposals for Non-Financial Motivation of Retail Managers
Bodorík, Boris ; Bednářová, Markéta (referee) ; Pfeifer, Marcel Rolf (advisor)
This bachelor thesis focuses on evaluating and proposing non-financial motivation for the branch managers of a hypermarket in a retail company with the aim of increasing employee satisfaction and achieving the primary goals of the hypermarket branch. The theoretical part of the thesis addresses the concept of motivation, its importance in the work environment, and various ways to achieve it. The practical part involves the use of questionnaire surveys and personal interviews with branch managers to assess current motivational strategies and identify potential areas for improvement. The results of the thesis will serve as a basis for proposing effective non-financial motivational strategies aimed at promoting employee engagement and performance.
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Studies Purchasing Function in a Company
Žižka, Marek ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The bachelor thesis deals with the business function of the company. Specifically, it focuses on the purchasing function of the company, inventory management, and customer segmentation. The thesis contains an analysis of the current state of the company, on which are based proposals for changes to improve company’s business function and customer satisfaction.
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Business Development Plan
Veselý, Ondřej ; Němec, Vojtěch (referee) ; Zinecker, Marek (advisor)
The main goal of diploma thesis is to set up the prospectus. In the concrete it proceed about activity connected with expansion of company from wholesale market to area of retailing. The thesis includes proposal of investment project. Based on dynamic methods, there is recommendation to privat investor.
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The Draft Strategy Purchasing Management in Company
Polčíková, Lucie ; Fialová, Alena (referee) ; Jurová, Marie (advisor)
In my thesis, I will discuss the draft strategy for the management of business in society. The first part will discuss the theoretical knowledge related to retail. In the second part I introduce. I also worked with the cooperative Jednota, consumer cooperative in Mikulov, which gave me the necessary information so that I could analyze the current state of retail. Based on the current state of retail, I created a proposal for improvement.
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Evaluation and Financing of Investment Plan
Banďouch, Daniel ; Vyhňáková, Michaela (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis discusses the evaluation and financing of investment in a shopping centre in the city of Hradec Králové. The first part of the thesis contains theoretical background focused mainly on the issue of investment decisions and determinig methods for evaluating the effectivness of investments, including their financing. The second part of the thesis is focused on performing strategic analysies to determine the current market situation and the current state of investment. The main part of the thesis consists of proposals aimed at renting shopping centers with a high quality mix of tenants to achieve adequate profitability and return of investment.
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Development of the commercial property market in Brno
Zouhar, Matěj ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
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Optimization of Operating and Financial Costs in Retail Business
Střeštíková, Iveta ; Ing.Richard Surman (referee) ; Kocmanová, Alena (advisor)
The topic of the diploma thesis is cost optimization in the company. The concept of optimization hides the effort to modify costs in order to achieve the best economic result of the company. In order to properly analyze and subsequently design the necessary measures, it is necessary to obtain a theoretical knowledge of the costs. The first part of the thesis contains theoretical knowledge. The second part deals with cost analysis and concrete areas that are most suitable for potential savings. The last part contains suggestions that should lead to savings.
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