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Handling equipment for printing and laminating machines
Sychra, Libor ; Brýdlo, Oldřich (referee) ; Bradáč, František (advisor)
The aim of my thesis is the suggestion of options; further the choice of the optimal one and finally, the constructional solution of manipulator designed for the paper transfer into the laminating or varnishing machines from the production of KOMFI LLC The basic conception, main dimensions and basic functional mechanisms of manipulator are solved. All of the calculations and procedures are in accordance with valid norms.
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The Study of the Contract Award in Selected Company
Zídek, Štěpán ; Baum, Karel (referee) ; Jurová, Marie (advisor)
Bachelor’s thesis deals with the study of the contract award company Tiskárna Unipress, s.r.o., which is engaged in printing manufactory and graphic services. Thesis focuses on a theoretical level to the problems and further analysis of the current situation and all the processes that are associated with the course of the contract. On the analysis continues the part of proposals, which includes concrete proposals to improve and optimize the entire process throughout the engagement and evaluation of the benefits.
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Design of offset printing machine
Bařina, Tomáš ; Kobosil, Karel (referee) ; Rajlich, Jan (advisor)
Although people meet products of the printing industry daily, they have very shallow knowledge of this sphere. In the theoretical part of this thesis, reader will be briefly acquainted with the printing and its history, focused mainly on the technology of the offset printing. The goal of this thesis is to create an interesting innovative design of offset printing machines in respect of all requirements in terms of ergonomics, safety and functionality of the device. The whole design procedure and its final result are presented in the practical part of thesis.
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E-mail marketing a jeho vliv na chování spotřebitele
Hrušková, Hana
The diploma thesis deals with e-mail marketing and its influence on consum-er behaviour. Email marketing is one of the most used and effective direct market-ing tools, which works on the principle of sending messages to certain lists of us-ers with an email address. The thesis consists of a literature review and the own work, which includes an analysis of email marketing in the market and in the se-lected company using primary and secondary data. From the analyses conducted, the thesis identifies the factors of email marketing that influence consumer behav-iour in the B2B market of the selected enterprise. Based on these factors, findings and analyses, a proposal and recommendation for email communication for the selected enterprise were made.
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Analysis of Information Sources for Development of Software Application for Printing Industry
Urbánek, Matyáš ; Basl, Josef (advisor) ; Lipková, Helena (referee)
Diploma work is targeted on analysis and description of information sources for software application and management information systems in printing industry. At first information needs and information overloading are shortly defined. Next are descripted concepts of printing industry, software for printing industry and relatives concepts of management information systems and workflow systems. In next chapter keywords for information retrieval was arranged in hierarchical tree structures. Core specialised journals and usefull information sources were found within information retrieval. In work are involved both deep web sources and surface web information sources. Found information object are descripted and cited by ISO 690. At the end of work are given categorised bibliographic lists and simple web page project for specialised information portal.
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