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Strategic Communication of the culture of the royal city of Písek in the last decade (2012-2022)
Kuchařová, Klára ; Halada, Jan (advisor) ; Schneiderová, Soňa (referee)
The aim of the thesis was to analyse and interpret the communication of cultural events in the selected city in the given time period from 2012 to 2022 and to survey public opinion about culture in the city of Písek. The theoretical part of the thesis focuses on defining the basic concepts related to marketing and strategic communication and focusing on their use in the communication of cities and municipalities. The practical part analyses the strategic communication of the city in the given time horizon by means of a comparative analysis, supplemented by a questionnaire survey among the city residents concerning satisfaction with communication and promotional activities.
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Pickleball
Pírek, František ; Kočíb, Tomáš (advisor) ; Pravečková, Petra (referee)
Title of work: Pickleball Goal of work: The aim of this work is to create the comprehensive overview of the rules, court, characteristics of the equiment and history of Pickleball in the Czech language. After reading this work, the player should be able to correctly name court equipment, make a right choice while choosing playing equipment and know all the basic skills and rules to play a match. Method: Because this topic is very specific I chose method to acquire the data - the analysis of documents and data. Results: The result of this work is the first comprehensive overview of Pickleball in Czech language, which includes a summary of basic information about the rules, equipment of a player and a court and history of this sport. The reader should be able to get to know the basic knowledge about Pickleball. Keywords: Pickleball, piklebal history, rules, organizations, padel sport
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Effectiveness of Employee Learning and Development Programs in the Organization
Honková, Veronika ; Veteška, Jaroslav (advisor) ; Kolek, Jindřich (referee)
The diploma thesis is focused on evaluating the effectiveness of employee learning and development programs in the organization. Currently, learning and development programs in private sector organizations are largely unsystematic and circumstantially. Effectiveness is not guaranteed without an analysis of educational and developmental needs for the benefit of the company and at the same time for the benefit of the individual needs of employees. The aim of this diploma thesis is to find out whether there are development and training programs in the organization in the private sector and to evaluate their effectiveness with regard to the organization's strategy and the personal development of the employees. In the theoretical part, existing educational strategies and policies are presented and what are the individual approaches to them, as well as what are the current educational trends. It is defined what systematic education and development of employees in the organization is, including identification of learning needs, planning and implementation of employee learning, assessment of learning results and assessment of the effectiveness of learning with examples of various methods. It also includes an introduction of the selected organization and its strategy, along with the learning and development...
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Setting the Communication within an Organization from the Perspective of the Organization's Management and Individual Workers
BICEROVÁ, Markéta
The diploma thesis deals with the topic of communication settings in organizations and summarizes its settings in three arbitrarily selected organizations. The diploma thesis has two goals: to find out how communication is set up between management and individual workers in organizations and to map whether and how supervision takes place and how they help in setting up communication between workers. The research is carried out using a qualitative research strategy using a semi-structured interview. An arbitrary selection method is chosen for the selection of the research set. The research team consists of 11 employees, of whom two employees are in the position of the director of the organization and one is in the position of service manager. The analysis of the results is done by open coding and axial coding, and a paradigmatic model is created. The obtained data is processed in the Canva program. Data analysis shows how employees perceive the communication settings in the organization in which they work, what benefit they have for the employees of the organization and whether they help to improve communication between them. Employees of organizations perceive communication as very important; they continuously work on the quality of communication and try to improve it. They perceive supervision as an integral part of the high-quality operation of the organization and at the same time they perceive that supervision helps both in improving internal and external communication, as well as preventing burnout and contributing to the psychological well-being of all employees. The diploma thesis contains a subjective evaluation of the quality of communication between workers, evaluation, and benefits of supervision, which can serve as feedback for organizations in which the issue of internal communication or the issue of supervision is addressed.
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Project Analysis of Housebuilding
ŘÍHOVÁ, Michala
The work deals with the organization of the building of the house and the possibilities of the construction solution. Turnkey methods are compared here, namely wooden construction and brick houses, as well as the possibility of self-construction. The diploma thesis was prepared using the methods of guided interviews with representatives of turnkey constructions, designers, and craftsmen. This information has been supplemented with real prices. For the investor, the decision between the methods includes the possibility of financing, the level of risk, the necessity of the investor's involvement and, last but not least, the time required. None of the three variants is worse than the others, and therefore it makes sense to consider all these variants. It depends on the investor's preference.
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Concept for Organizational Culture Change in a Company
Kroupová, Hana ; Čerbák, Jan (referee) ; Konečná, Zdeňka (advisor)
Bachelor thesis treats about organizational culture in the firm XYZ, Ltd. On the basis of questionary is designated structure, elements and orientation of organizational culture of the firm. The emphasis of this work is judge current organizational culture. The goal of this work is suggestion of alternation of the organizational culture to improve the communication among leaders and employees and with it related supposed increasing efficienty of companies.
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Optimalization of a Organizational Strukture of a Football Club
Selinger, Tomáš ; Šmedek, Martin (referee) ; Kotrbáček, Václav (advisor)
Bachelor thesis provides an analysis of the football club FC Slovan Rosice and subsequent optimization of its organizational structure . The work is divided into three parts. In the first theoretical resources , the second will discuss the functioning of the club through the analysis of the organizational structure, SWOT and SLEPT analysis. The last part is a result from the findings proposed solutions and changes that resulted from the analyzes .
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Solution of Internal Threats in the Information Security Management System
Trčka, Martin ; Sopuch, Zbyněk (referee) ; Sedlák, Petr (advisor)
This diploma thesis deals with internal threats in the organization and their restriction with the assistance of DLP system. The first part of the thesis discusses the information security management system and describes requirements for the introduction of the ISO/IEC 27000 standards series. Next chapters detail internal threats and technical description of the DLP system. The second part of the thesis analyzes the organization and describes the process of implementation of DLP solution, which aims to reduce internal threats. The conclusion of the thesis describes acceptance agreement and financial evaluation of the implementation.
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Information System for Film Festival
Kupka, Stanisław ; Jonszta, Václav (referee) ; Koch, Miloš (advisor)
Film is cultural piece which has quickly become as phenomena of Twentieth Century. Film festivals are celebration of all spectrum of works and theirs authors. Festivals contributes to development of film industry and cinematography. Endeavor to improve organization's effectiveness of this social event can be done by establishing an information system which can help to reach higher attendance and satisfaction of visitors.
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Support of company management systems using available software tools
Panák, Petr ; Jandová, Kristýna (referee) ; Bača, Petr (advisor)
Successful organisations are build upon effective management systems based on general values, concepts and processes, described not only in standards. While standards represent general requirements, area of expertise demands specific requirements. In both cases management systems are supported by suitable software tools making collaboration and workflow easier. The thesis focuses on correct evaluation of software tools adhering to relevant requirements of ISO standards. General evaluation criteria are outlined and then specified. Evalution approach, method and guide are created. Table and database editors are considered as possible evaluation tools. As an example, tools for organisation management support are evaluated. The practical part of the thesis describes a specific organisation and its needs for document and internal audit management, from which criteria, evaluation method and recommendations are drawn. At the end is described the counselling procedure.
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