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Development of Sales Activities by Introducing a New e-shop
Michalová, Adriána ; Mráček, Pavel (oponent) ; Šimberová, Iveta (vedoucí práce)
The bachelor thesis deals with the development of business activities of the company KAPAMAT AG - ambiente design, Ltd. in the form of an increase of sales activity by introducing new e-commerce. The thesis is created on the basis of theoretical background, where are business or marketing activities presented in more details, but also the specific analyzes of the company, which are subsequently processed in the practical part of this thesis. Based on the results of the individual analyzes, incorporated into the overall SWOT analysis, a specific way of developing the business activities of the mentioned company, is further proposed.
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On-line marketing communication
Michalová, Adriána ; Havíř, David (oponent) ; Schüller, David (vedoucí práce)
The master thesis deals with the design of the electronic commerce of the company ĽUDOVO-UMELECKÉ ČIČMANY, Ltd. when expanding to the Czech market in the on-line environment. The thesis is created on the basis of theoretical starting points, where the basic concepts associated with the creation of e-commerce websites, as well as the characteristics of individual sub-analyses, which are subsequently processed in the analytical research part, are processed closer. Based on the summarized results of the individual analyses, a specific proposal for expanding electronic commerce to the Czech market is subsequently created, which will ensure the expansion of the selected company's business activities abroad.
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Development of Sales Activities by Introducing a New e-shop
Michalová, Adriána ; Mráček, Pavel (oponent) ; Šimberová, Iveta (vedoucí práce)
The bachelor thesis deals with the development of business activities of the company KAPAMAT AG - ambiente design, Ltd. in the form of an increase of sales activity by introducing new e-commerce. The thesis is created on the basis of theoretical background, where are business or marketing activities presented in more details, but also the specific analyzes of the company, which are subsequently processed in the practical part of this thesis. Based on the results of the individual analyzes, incorporated into the overall SWOT analysis, a specific way of developing the business activities of the mentioned company, is further proposed.
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