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Proposal of the company's marketing communication strategy
Mařík, Daniel ; Milichovský, František (referee) ; Havíř, David (advisor)
Abstract The diploma thesis deals with the design of the marketing communication strategy of Hitpoint s.r.o. The first part of the thesis is devoted to the theoretical background, which will be used in the analytical and design part. The company Hitpoint s.r.o. itself is described in the analytical part. Social network research and PEST, SWOT and Porter's 5 forces analysis were also developed. Based on the results of the analyses, a proposal for the introduction of an e-shop was presented in the design part, within which the product mix, pricing strategy and other marketing tools were selected. A PERT time analysis was also developed. From the developed research, the company's recommendations were also determined as part of shared content on social networks.
Cost and Price Desicions in Company
Mařík, Daniel ; Hornungová, Jana (referee) ; Kocmanová, Alena (advisor)
Bachelor thesis is focused on cost and price desicions in company for several selected producst that are made in company. Those aspect will be analyzed, its efficacy will be determinated and will try to find the ways to increase the company profit.