National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Framing nature in Lifestyle Magazines
Hausenblasová, Jitka ; Novák, Arnošt (advisor) ; Křeček, Jan (referee)
This diploma thesis is a content analysis of lifestyle magazines Elle and Esquire. Through combining two basic approaches to content analysis (qualitative and quantitative) the thesis shall answer the question how the nature is depicted in Elle and Esquire magazines. The study is based on the theory of framing. Qualitative frame analysis leads to identification, description, definition and interpretation of the frames of nature that occur in surveyed content of magazines. Quantitative content analysis is instrumental towards quantification of the frames. It helps to explore what are the most frequent frames and which of them are not present at all. The analysis is preceded by a broad theoretical part. This part specifies the issues of different perception of nature, media and common concepts of nature. The frame analysis comes after. Particular depictions of nature have been organised into categories that represent nine frames of nature. At first, these frames are identificated right in the content and then interpreted. The analysis concerns not only on particular depictions of nature in the textual and visual part of the content, it takes into account wider context as well. And more than that, it gives special attention to advertising part of the content analysing the way how the advertisements depict the...

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1 Hausenblasová, Jaroslava
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