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Proposal for a foreign market expansion strategy
Navrátilová, Pavla ; Bayerová, Vladimíra (referee) ; Zinecker, Marek (advisor)
This thesis is a proposal of the strategy of Fermat CZ, s. r. o. for entering the Canadian market. The company is an engineering company, a professional manufacturer of horizontal boring and milling machines. It is a well-established, stable company operating on the Czech market and on the European, North American and Asian markets. The theoretical part of the thesis uses the latest information available on strategic analysis and conditions of entry into foreign markets. The practical part of the thesis presents the company Fermat CZ, s. r. o. based on the results of strategic and financial analysis. The design part of the thesis is devoted to the company's entry strategy into the Canadian market.
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Motel for truck drivers in India
Navrátilová, Petra ; Šubrt, Jan (referee) ; Dulenčín, Juraj (advisor)
The subject of the assignment is the design of a new motel in India that provides its participating party, mainly truck drivers, 3 different levels of rest: a quick stop for rest and refreshment, areas for sharing and eating food, areas for sleeping and longer rest, all in a cost-effective way. The parcel is located in the west of the city of Kannadi. There are no existing buildings on it and the surrounding land is used for agricultural purposes. A slip road from National Highway 544, which connects Salem in Tamil Nadu and Kochi in Kerala, will be taken to the site. The motel is located approximately in the middle of the site. Truck park is located at the back/north of the site so that the motel is clearly visible from the highway. There is car park in the front part of the site. The motel is inspired by the nalukettu house, which is typical for the region. The fundamental building block of the entire motel are two two-story blocks where the accommodation units are located. These blocks are enclosed by solid walls, protecting the rooms from noise and overheating. The heart of the house is the courtyard, to which the surrounding rooms are directed. Through this courtyard, the sun enters the rooms and they are also ventilated by it. The dining and social part is located near the road, which can also serve non-accommodating guests (bistro, store and public toilets). The glass facade supports the magnetizing attention of customers. Thanks to the trucks park in the back part of the site, a corridor was created and connects it with the front part. From the corridor there is access to secondary and storage areas, through a light-lit door. From there, guests can also reach two almost identical two-story accommodation blocks via the reception. There are cell rooms in them, including an entrance hall, sanitary facilities and two four-bed rooms. The right block include a barrier-free room on the 1st floor. The front part of the motel, which is also accessible to the public, is divided into 2 parts. The left half contains the shop and public toilets and the right bistro with service areas. Materials are selected with regard to sustainability, locality and high quality, such as thermal permeability, acoustics or fire safety. The structural system is mixed, made of brick blocks and reinforced concrete columns, reinforced concrete ceilings and a floor. The facade is pre-set wall made of recycled burnt bricks. The interiors are covered with clay plaster.
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Business Plan for the Establishment of a Wedding Salon
Čapková, Martina ; Navrátilová, Petra (referee) ; Bayerová, Vladimíra (advisor)
This thesis deals with establishment of a real business plan for services. Specially for services of wedding salon. Business plan contains all the important criteria for the establishment this kind of business. Business plan is based on results detected by market analysis and competition. The thesis also includes marketing and trade plan, specification of services and potential customers. An important part is financial plan providing information about possible development.
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Use of R-material in asphalt mixtures with PMB type binder
Navrátilová, Pavlína ; Dašek, Ondřej (referee) ; Hýzl, Petr (advisor)
The diploma thesis is focused on the use of R-material in asphalt mixtures with a PMB type binder. The work is divided into a theoretical part and a practical part. The theoretical part describes the acquisition of R-material by road milling, the use of R-material, the binder used in the practical part of the work and the types of recycling. The practical part deals with the design of four types of asphalt mixtures with different content of R-material in the asphalt mixture. It also deals with the description of functional tests of asphalt mixtures and the results of these tests.
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Establishment of Small Company
Navrátilová, Pavlína ; Chalupský, Vladimír (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with the proposal of a business plan for establishing a children's group. The thesis consists of three parts. The theoretical part defines the legislative framework related to the establishment of a business, the second part is an analysis of the current state. In the third, practical part, the business plan is designed for establishing a children's group. The information and data obtained from this work will serve as a basis for the subsequent implementation of the project.
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Reconstruction III/00222 between road II/425 and Ladná
Navrátilová, Pavlína ; Loučka, Miroslav (referee) ; Matuszková, Radka (advisor)
The subject of this work is the proposal of reconstruction of the existing road III / 00222 according to the amended ČSN 73 6101. This reconstruction is limited in space. The study includes the design of new design elements and the design of a new bridge structure under which the railway tracks are located. The content of the thesis is a complete reconstruction of the road and the design of the bridge structure.
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Proposal of the Company Development
Smetková, Lenka ; Navrátilová, Petra (referee) ; Bayerová, Vladimíra (advisor)
The bachelor's thesis is the development draft of company ABC principally engaged in providing Internet access. The basis of design is to analyze the current state of business and market requirements in the selected area of Olomouc. The first part contains a summary of theoretical findings of the subject and the practical part includes the design of the development of the company itself, based on the development of optical infrastructure in the proposed area.
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Company Performance Assessment
Navrátilová, Petra ; Trnka, Pavel (referee) ; Režňáková, Mária (advisor)
This master´s thesis is focus on financial analysis and assess performance of the comapny Siemens Industrial Turbomachinery from 2010 to 2013. In the practical part of thesis is performed analysis of the company and financial analysis and a comparison of its results with two competing companies. The aim of this master´s thesis is suggestions to improve and to conserve company performance.
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