|
|
Proposal of Communication Mix of Cosmetic Brand
Lišková, Johana ; Šopík, Josef (referee) ; Milichovský, František (advisor)
Bachelor thesis is focused on proposal of communication mix that is based on analysis of current situation of cosmetic brand RevitaLash. Bachelor thesis has three parts. Theoretical part focuses on theoretical background needed for analyzing of communication mix. Second part contains the introduction of the cosmetic brand and the analysis of current situation. In the third part there is proposal of improvement of communication mix and marketing strategy of cosmetic brand RevitaLash.
|
|
|
Business Plan for the Coffee House "ČiČi Cafe“
Lišková, Johana ; Králík, Filip (referee) ; Chlebovský, Vít (advisor)
Diploma thesis is focused on creating business plan to open a new coffee house in city center of Brno, which originally followed the Asian trend of cat cafés. Thesis is divided into three parts. The first part introduces us with theoretical bases of business. In the second part there is analysis of the issue and in the third part based on the analysis there are defined measures and steps to create complex and realistic business plan for the establishments of such café.
|
|
| |
|
|
Proposal of Communication Mix of Cosmetic Brand
Lišková, Johana ; Šopík, Josef (referee) ; Milichovský, František (advisor)
Bachelor thesis is focused on proposal of communication mix that is based on analysis of current situation of cosmetic brand RevitaLash. Bachelor thesis has three parts. Theoretical part focuses on theoretical background needed for analyzing of communication mix. Second part contains the introduction of the cosmetic brand and the analysis of current situation. In the third part there is proposal of improvement of communication mix and marketing strategy of cosmetic brand RevitaLash.
|
|
|
Business Plan for the Coffee House "ČiČi Cafe“
Lišková, Johana ; Králík, Filip (referee) ; Chlebovský, Vít (advisor)
Diploma thesis is focused on creating business plan to open a new coffee house in city center of Brno, which originally followed the Asian trend of cat cafés. Thesis is divided into three parts. The first part introduces us with theoretical bases of business. In the second part there is analysis of the issue and in the third part based on the analysis there are defined measures and steps to create complex and realistic business plan for the establishments of such café.
|
guest ::
RSS feed.