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Návrh vhodných odporučení k zvýšeniu konkurencieschopnosti ubytovacieho zariadenia
Kóšová, Martina
Kóšová, M. Proposal of suitable recommendations to increase the competitiveness of accommodation facility. Brno: Mendel University, 2019. The bachelor thesis deals with the evaluation of the current situation and the proposal of suitable recommendations for increasing the competitiveness of the accommodation facility in the future. The work is divided into two main parts. Literary research consists of literature. Personal work contains an analysis of the internal and external environment of the facility, on the basis of which are identified opportunities, threats, strengths and weaknesses of the accommodation facility. Part of this work is analysis of PESTE, Porter's analysis of competitive forces and SWOT analysis. The suggested recommendations should increase a competitiveness of the accommodation facility.
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Accompanied combined transport roadway-railway in Europe
Kosová, Martina ; Rathouský, Bedřich (advisor) ; Mervart, Michal (referee)
The thesis is focused on systems of accompanied combined transport in Europe. The Theoretical part describes agreements and legal aspects essential for accompanied combined transport in Europe. The Theoretical part then describes in detail two of the most used systems of accompanied combined transport, which are Rollende Landstraße and Modalohr. The Practical part compares costs of road transport with costs of accompanied combined transport displayed on two actual European routes.
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Research of products TIC (tourist information centre) in Pelhřimov in sequence of event marketing
KOSOVÁ, Martina
The TIC has only one product, which is relevant to event marketing. So the work was aimed at products of {\clqq}Dobrý den`` agency, especially at International festival {\clqq}Pelhřimov - the town of records`` and at Museum of records and rarities. In this work was also projected the resolution how to achieve increases of tourists, which would come to Pelhřimov and neighbourhood with a view to other activities than the International festival is. In the conclusion of the work were compiled results of questionary.
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Consumer protection on the drinking water market
Kosová, Martina ; Horová, Olga (advisor) ; Honetschlägerová, Marie (referee)
The goal of Bachelor thesis is marketing research on consumer preferences and knowledge in the field of drinking water and also analyze and compare the price of tap water and bottled water. The theoretical part describes how the consumer market with drinking water is protected in the Czech Republic. They compared the advantages and disadvantages of both types of drinking water.
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