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Maketing Plan for BT SERVIS
Bilíková, Eva ; Houdek, Jan (referee) ; Chlebovský, Vít (advisor)
The scope of this diploma thesis is the creation of a marketing strategy for the BT servis company, which is about to open a new branch office in the South Moravian Region. The First part introduces the theoretical bases, which relates to the issue. The Next is the analysis of the current state of the business and its surroundings. Information collected are evaluated and then the marketing strategy is created for the period of one year.
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Marketing Plan for Všeobecná zdravotní pojišťovna for the Zlín Regional Branch Office
Houdek, Jan ; Šimberová, Iveta (referee) ; Chlebovský, Vít (advisor)
The main theme of the thesis called ‘Marketing plan for Všeobecná zdravotní pojiišťovna for Zlín regional branch office’ is analyzing the current market and on the basis of this analyzes creating a draft of its marketing plan. The theoretical part of this thesis is focused on the process of creating a marketing plan based on literature. In the following practical part, theoretical knowledge is applied surroundings as well as into their analysis and designing a marketing plan for a particular segment.
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Maketing Plan for BT SERVIS
Bilíková, Eva ; Houdek, Jan (referee) ; Chlebovský, Vít (advisor)
The scope of this diploma thesis is the creation of a marketing strategy for the BT servis company, which is about to open a new branch office in the South Moravian Region. The First part introduces the theoretical bases, which relates to the issue. The Next is the analysis of the current state of the business and its surroundings. Information collected are evaluated and then the marketing strategy is created for the period of one year.
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Marketing Plan for Všeobecná zdravotní pojišťovna for the Zlín Regional Branch Office
Houdek, Jan ; Šimberová, Iveta (referee) ; Chlebovský, Vít (advisor)
The main theme of the thesis called ‘Marketing plan for Všeobecná zdravotní pojiišťovna for Zlín regional branch office’ is analyzing the current market and on the basis of this analyzes creating a draft of its marketing plan. The theoretical part of this thesis is focused on the process of creating a marketing plan based on literature. In the following practical part, theoretical knowledge is applied surroundings as well as into their analysis and designing a marketing plan for a particular segment.
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