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Sexual themes in the media and their impact on girls'self-image
Koritinová, Dominika ; Rosenfeldová, Jana (advisor) ; Hájková, Karolína (referee)
This bachelor thesis deals with sexual content in the media and its effects on the self-image of adolescent girls. Sexual content occurs across media with increasing frequency. These contents are very easily accessible due to smart technologies in today's digital age. The theoretical section discusses media in relation to sexuality, emphasizes defining erotic and sexual elements and themes, and reviews the importance and development of self-image along with possible influences on girls' self-image. This is followed by a methodological section that outlines the research method, the selection of respondents and the analysis of the data collected along with the ethical context of the research. The research part took the form of qualitative semi-structured interviews with adolescent girls aged thirteen to eighteen. The data collected was subsequently processed through thematic analysis. The data collected through the interviews revealed that the media has a significant influence on girls' self-image, both positive and negative, through the consumption of sexual content - erotic and sexual themes and elements. Consumption of sexual content in the media can contribute to the normalization of the topic of sexuality and help girls to better understand their own sexuality. However, at the same time, such...
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Media Portrayal of Abortion in the 21st Century of Poland and Czech Republic
Lopatová, Eliška ; Rektorová, Lucie (advisor) ; Hájková, Karolína (referee)
The aim of the submitted bachelor thesis is to gain a deeper understanding of the development of media coverage of the topic of artificial termination of pregnancy in the context of political and social events, especially in Poland, and their influence on public discussion and perception of this sensitive issue. In the period from 2017 to 2023, the thesis examines the media coverage of abortion in the two most influential and widely read media outlets - in the Czech Republic, it is the most visited online medium idnes.cz, and in Poland, it is Rzeczpospolita - rp.pl. Through quantitative research and theoretical analysis, it demonstrates that the events in Poland in 2020, when there was a tightening of rules for performing abortions, led to a tenfold increase in media coverage of this topic in Poland in the presentation of rp.pl; there was no significant increase in coverage in the Czech idnes.cz, and the medium did not react particularly to this situation. Conversely, similar events in the USA, where in 2022 the Supreme Court returned the power to decide on the legalization of abortions to individual states, resulted in a twofold increase in media coverage of abortions in idnes.cz. The opposite was the case in the presentation of the topic of abortion within the media rp.pl, where the number of...
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Media portrayal of the "Jan Cimický" case in the selected Czech online media
Divišová, Veronika ; Hájková, Karolína (advisor) ; Rektorová, Lucie (referee)
This bachelor thesis titled Media portrayal of the "Jan Cimický" case in the selected Czech online media is dedicated to the analysis of the representation of the case of Jan Cimický, a psychiatrist accused of sexual assault, in the Czech online media space. The thesis is based on the assumption that the media set the agenda and frame the information that reaches the public. Key concepts related to the context of the case, such as sexual harassment and violence, victimization, and rape culture, are clarified. The impacts on the victim's life are also mentioned, and how the media can contribute to so-called secondary victimization. For the analysis, the work uses qualitative research methods, specifically grounded theory methods, which are described in the methodological part. A sample of articles was selected according to predetermined criteria and subsequently analyzed. The analysis focused on the categories and patterns that occurred in the media in the context of this case, and then placed them within a broader framework.
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Design of Wheelchair for Disabled Dog
Hájková, Karolína ; Buganská, Tamara (referee) ; Rubínová, Dana (advisor)
This bachelor thesis deals with the design of wheelchair for disabled dog. The main goal is to design functional and durable device with attractive appearance that will make life easier for canine patients and their owners in difficult life situations. The thesis is based on survey of existing products and on study of current state of knowledge concerning needs of canine patients and their parameters. It is veterinary product that can be used in rehabilitation centers for animals and by owners of handicapped dogs.
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The Crisis Communication of anti-epidemic measures of the Government of the Slovak Republic during the Covid-19 pandemic in 2020/2021
Macko-Forgáčová, Noema ; Konrádová, Marcela (advisor) ; Hájková, Karolína (referee)
This diploma thesis titled "Crisis communication of anti-pandemic measures of the government of the Slovak Republic during the Covid-19 pandemic in 2020/2021" employs a case study approach, analyzing the crisis communication of government institutions throughout the entirety of the pandemic, up until the official visit of Pope Francis to the Slovak Republic. The significance of institutional communication during times of crisis has been overlooked in professional literature, as the topic has not received adequate attention until the onset of the Covid-19 pandemic. The crisis communication strategies employed by the Government of the Slovak Republic during the pandemic were characterized by chaos, lack of organization, and inconsistencies. Such issues negatively impacted the government's ability to effectively manage the crisis, highlighting the importance of effective institutional communication during such challenging times. The objective of this thesis is to evaluate the effectiveness of the communication of anti-pandemic measures employed by the Slovak government during the Covid-19 pandemic, utilizing the established model of ideal crisis communication as a framework for analysis. The study will primarily focus on the impact of the government's communication strategies in terms of media...
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Design of Therapeutic Laser for Veterinary Medicine
Hájková, Karolína ; Jelenčík, Branislav (referee) ; Rubínová, Dana (advisor)
The aim of this master thesis is design of high-power therapeutic laser for veterinary purposes. The thesis focuses on the design of laser device that will suit to a wide range of patients and also diverse environment where it is used. Emphasis is particularly placed on ergonomics which is often overlooked on existing devices of this type. An important aspect of this thesis is also appropriate choice of materials, colours and shaping to match the veterinary apparatus and the environment of use. Master thesis is based on the selection of many relevant sources, on practice observation and on consultations with users and specialists. The newly developed product will find its application in veterinary clinics and workplaces focusing on animal physiotherapy and rehabilitation.
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Analysis of co-transcriptional spliceosome assembly on RPL22B
Hájková, Karolína ; Abrhámová, Kateřina (advisor) ; Cvačková, Zuzana (referee)
In eukaryotic organisms, the process of splicing is used to remove non-coding sequences - introns - from transcripts to form mRNA, and together with transcription, it also allows to regulate the amount of the resulting RNA that will be used further in translation. The protein of interest in our study is Rpl22, which binds the intron of its own transcript and its paralog and can inhibit their splicing. This thesis examines the mechanism by which the inhibition occurs and provides new information about the regulation of RPL22 transcript expression via its intron. Using co-transcriptional spliceosome assembly analysis on the RPL22B transcript, we were able to observe that the recognition of splice sites by the U1 snRNP, Msl5 and Mud2, is not affected by the inhibition. Thus, the inhibition of RPL22B splicing will occur later during spliceosome assembly or during spliceosome activation, before the first step of splicing takes place.
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How social networks affect celiacs'diets
Pretlová, Anna ; Háša, Marek (advisor) ; Hájková, Karolína (referee)
This paper examines the influence of social networks on the diet of celiacs. The aim was to investigate how social networks, specifically Facebook, Instagram, YouTube, Twitter and Pinterest, can influence the preparation, purchase and consumption of gluten-free products. The chosen research method was quantitative analysis. Results were obtained from Czech and a few Slovak celiacs and people with gluten allergy with help of a questionnaire survey followed by descriptive analysis. The questionnaire itself was disseminated on the social networks Instagram, Facebook and WhatsApp. The final sample included 264 from the original 279 respondents. The results show that the use of social networking sites is popular among patients with celiac disease and gluten-free diets and that users benefit from it. It was also revealed that the most useful social networks are Instagram amd Facebook. On the other hand, YouTube, Twitter and Pinterest fell completely in the evaluaion. The main reason for this is the small amount of beneficial information. When it comes to eating, celiacs are mainly looking for new recipes, products and places that offer gluten-free meals, according to the results. In addition to extend dietary horizons, social networks have also provent to contain important information about the disease...
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Vaccination as a communication challenge: an analysis of the arguments and factors influencing its (non-)acceptance
Hájková, Karolína ; Klabíková Rábová, Tereza (advisor) ; Vranka, Marek (referee)
This diploma thesis deals with the negative phenomenon of refusing vaccination,the declining vaccination coverage, and the return of infectiousdiseases which are preventable by vaccines. This is an international phenomenon which was identified by the World Health Organization in 2019 as one of the top ten threats to public health. The topic of rejection and hesitation in vaccination is a complex issue which is influenced by many factors. These include,for example, the media environment, geographical and financial barriers, historical influences, personal experience, health literacy, risk perception and many more. Failure to adopt immunization programs is a collective, not individual, public health problem. It is therefore necessary to map these factors and to analyze the arguments against vaccination which prevent its adoption. The thesis contains a brief mapping of the history of refusal of vaccination, elaboration of a comprehensive set of factors influencing the acceptance of vaccination, analysis of selected arguments against vaccination, and finally, a summary of knowledge for creating strategies for adopting immunization programs.
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