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Multi-funkcional building
Hájková, Katarína ; Bolkovec, Martin (referee) ; Sátora, Josef (advisor) ; Hradil, Dušan (advisor)
The study of the multi-functional building in Brno solves the new spaces with the residential and administrative function, and a space for the bookshop. The groundplot is situated in the vacant lot on the street Milady Horákové (town district - Zábrdovice). The building is incorporate between the existing residential houses on a flat terrain. The southwest plot boundary is oriented into the courtyard in the direct of the business center IBC. The object has 7 floors and one underground technical floor, where are situated also the underground garages for the flat owners. The bookshop and the entrance into the building are in the first floor. In the second floor there is the office space. The rest of the building has the residential function.
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Event Marketing Plan
Hájková, Kateřina ; Langer, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This master´s thesis focuses on a proposal marketing plan for event Slovácké beachové léto. The thesis is divided into three main parts. Theoretical part describes marketing terms, which are based on other parts in this thesis. Analytical part characterizes event Slovácké beachové léto, describes current marketing and communication mix. Analytical part describes also analysis of general and business environment, SWOT analysis and marketing research. Based on results of analytical part there is developed proposal part which includes some solutions for an improvement of marketing and other new ideas for a better process of Slovacké beachové léto. These proposals are described in detail and planned based on time schedule.
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Importance and use of marketing tools
Hájková, Kateřina ; Kratinová, Kateřina (referee) ; Dohnal, Radek (advisor)
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these methods are practically used in the second part of the work while analysing the situation of the company. The last part of the work includes marketing plan which should support company’s strategy and an evaluation of its impact on the cash flows of the enterprise and their effective use in marketing.
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Marketing of real estate sales
Hájková, Kateřina ; Pešková, Kateřina (referee) ; Dohnal, Radek (advisor)
The aim of this Bachelor Thesis is to suggest ways for improvement of customer satisfaction while using marketing methods and methods of market research. Further aims are findings of how to proceed with the refurbishment of a house or an apartment prior to its sale and finding the best ways of advertising and selling property. Last but not least is a survey of customer preferences in buying land, family house or apartment building. Whole thesis is divided into two parts – theoretical and practical. The first part explains the nature of marketing, its development, basic principles and concepts. Those are practically applied in the second part while using methods of sales marketing. Conclusion of this thesis is summarising suggestions for communication improvement in the real estate agency, suggestions for improvement of sales linked to a refurbishment of property and analysis of sales.
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Design of Wheelchair for Disabled Dog
Hájková, Karolína ; Buganská, Tamara (referee) ; Rubínová, Dana (advisor)
This bachelor thesis deals with the design of wheelchair for disabled dog. The main goal is to design functional and durable device with attractive appearance that will make life easier for canine patients and their owners in difficult life situations. The thesis is based on survey of existing products and on study of current state of knowledge concerning needs of canine patients and their parameters. It is veterinary product that can be used in rehabilitation centers for animals and by owners of handicapped dogs.
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Mesophilous grassland butterflies of European interest under climate changes (Lycaena dispar, Lycaena helle, Phengaris nausithous, Phengaris teleius, Euphydryas aurinia)
Vrba, Pavel ; Faltýnek Fric, Zdeněk ; Rindoš, Michal ; Hájková, K. ; Konvička, Martin
Methodological material summarizing variants of the habitat conservation principles for butterflies inhabitting mesophilic and humid grasslands under various scenarios of climate change. The species of interest, protected by the EU Habitats Directive, are Euphydryas aurinia, Phengaris nausithous, Phengaris teleius, Lycaena dispar and Lycaena helle. It includes the predictions of suitable locations for spontaneous or assisted colonization.
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Methodology of electrolytic metal cleaning methods using an electrolyte based on modified gels
Rapouch, Karel ; Hájková, Kateřina ; Selucká, Alena ; Perlík, Dušan ; Kouřil, Milan
The methodology aims to provide simple instructions for conservators-restorers on how to set suitable conditions for local and gentle cleaning of corrosion products of silver and copper, in order to avoid mechanical damage to the surface of the object and influence of surrounding (especially organic) materials in the case of multi-material objects of a cultural heritage. As part of the methodology, various gels were studied in terms of their physico-chemical properties and their compatibility with chemicals from which an electrolyte can be prepared for the electrolytic cleaning of metal surfaces. Artificially patinated samples and selected real objects were used for the experiments. Furthermore, the possibility of using gel electrolytes for the study of corrosion products by the method of polarization measurements was investigated. The methodology can be applied not only in the improvement of procedures for the treatment of museum collection items, but also in the field of processing archaeological finds or in teaching conservation-restoration students and other related fields of cultural heritage care.
Fulltext:  PDF
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The Crisis Communication of anti-epidemic measures of the Government of the Slovak Republic during the Covid-19 pandemic in 2020/2021
Macko-Forgáčová, Noema ; Konrádová, Marcela (advisor) ; Hájková, Karolína (referee)
This diploma thesis titled "Crisis communication of anti-pandemic measures of the government of the Slovak Republic during the Covid-19 pandemic in 2020/2021" employs a case study approach, analyzing the crisis communication of government institutions throughout the entirety of the pandemic, up until the official visit of Pope Francis to the Slovak Republic. The significance of institutional communication during times of crisis has been overlooked in professional literature, as the topic has not received adequate attention until the onset of the Covid-19 pandemic. The crisis communication strategies employed by the Government of the Slovak Republic during the pandemic were characterized by chaos, lack of organization, and inconsistencies. Such issues negatively impacted the government's ability to effectively manage the crisis, highlighting the importance of effective institutional communication during such challenging times. The objective of this thesis is to evaluate the effectiveness of the communication of anti-pandemic measures employed by the Slovak government during the Covid-19 pandemic, utilizing the established model of ideal crisis communication as a framework for analysis. The study will primarily focus on the impact of the government's communication strategies in terms of media...
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Design of Therapeutic Laser for Veterinary Medicine
Hájková, Karolína ; Jelenčík, Branislav (referee) ; Rubínová, Dana (advisor)
The aim of this master thesis is design of high-power therapeutic laser for veterinary purposes. The thesis focuses on the design of laser device that will suit to a wide range of patients and also diverse environment where it is used. Emphasis is particularly placed on ergonomics which is often overlooked on existing devices of this type. An important aspect of this thesis is also appropriate choice of materials, colours and shaping to match the veterinary apparatus and the environment of use. Master thesis is based on the selection of many relevant sources, on practice observation and on consultations with users and specialists. The newly developed product will find its application in veterinary clinics and workplaces focusing on animal physiotherapy and rehabilitation.
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