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Intergenerational comparison of reasons and motivations for not watching television
Florián, Petr ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
This thesis focuses on an intergenerational comparison of reasons and motivations for not watching television broadcasting. The aim of the research is to find out why people do not watch television broadcasting and what activities they substitute for this activity. Then the differences between the responses of the first target group, which includes people aged 20-30 who do not watch television broadcasting, and the responses of the second target group, which includes people aged 50-60 who do not watch television broadcasting, are compared. The theoretical part focuses on the historical background of television, mass audience, post- broadcasting age, television viewing, leisure and digital detox. The next part of the thesis discusses the methodology that was used for the research part. The practical part focuses on the categorization and interpretation of the semi-structured interviews with the respondents. The research was conducted in the spring of 2023. The data then shows a number of findings regarding not only what the respondents' main reasons for not watching television are and what they substitute for this activity. At the very end of the paper, a transcript of one of the interviews is also included to give an example of how the semi-structured interviews were conducted.
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Comparison of the campaingns of Zuzana Čaputová and Maroš Šefčovič in the second round of the Slovak presidential election in 2019
Florián, Petr ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The assignment focuses on the campaigns of Zuzana Čaputová and Maroš Šefčovič in the Slovak presidential elections in 2019. The main objective is to describe the campaign of both candidates and compare them. Another aim of the assignment is to identify some changes in their communication between the first and the second round of the elections. In the theoretical part, the basic aspects of political marketing are described, because they are very important for the understanding of the subject. This part of the assignment also focuses on the law aspects of presidential function and the elections. The first round of the elections is also described in this part. The main part of the assignment covers the campaigns of the candidates, motivation of the voters and in the end it summarizes what worked in the campaigns.
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3-D Coils and Transformers
Florián, Petr ; Háze, Jiří (referee) ; Šandera, Josef (advisor)
Construed work deal with present situation in resolving 3D coils and planar transformers with windings realized on printed circuit. Main objective is to find a correct technological process of manufacturing printed circuits and methods of their 3D joining. The output of work is calculation and proposal winding of planar transformer and selection right method for realization. Point of the work is trying to create a suggested transformer.
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3-D Coils and Transformers
Florián, Petr ; Háze, Jiří (referee) ; Šandera, Josef (advisor)
Construed work deal with present situation in resolving 3D coils and planar transformers with windings realized on printed circuit. Main objective is to find a correct technological process of manufacturing printed circuits and methods of their 3D joining. The output of work is calculation and proposal winding of planar transformer and selection right method for realization. Point of the work is trying to create a suggested transformer.
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