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Business Plan for Establishing a Hockey Academy
Bílý, David ; Drexler, Denis (referee) ; Luňáček, Jiří (advisor)
This thesis focuses on designing a business plan to create an Ice Hockey Organization that would primarily focus on a recruitment and further athletic development of young players. The Czech Ice Hockey Association's (CSLH) Ice Hockey Academy Project was considered as a baseline for this business plan, so all the necessary CSLH criteria would be met and maintained. The thesis consists of both a theoretical and a practical part, dealing with respective issues that relate to the establishment, management, and administration of the Organization and its partnership with schools, City Councils, and existing Ice Hockey organizations in the territory.
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Customer Satisfaction and Proposals for its Improvement
Škarabelová, Alena ; Drexler, Denis (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the analysis and evaluation of proposals to increase customer satisfaction in Paolo Caff. The first part is devoted to the theoretical background of the topic. The next part is an analysis of the current situation of the internal and external environment of the company, as well as an analysis of customer satisfaction following an evaluation of questionnaire-based
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Vliv vizuálních stimulů místa prodeje na pozornost spotřebitelů z generace Y
Drexler, Denis
The dissertation focuses on the area of in-store communication, its perception and visual attention within the elements of the point of sale. The aim of the thesis is to evaluate the influence of selected visual instruments of the sales point on attention of the consumer from generation Y. To realize this aim were used eye-tracking method (n = 54), in-depth interviews (n = 54) and focus groups (n = 32) with consumers, in-depth interviews with specialist (n = 12) and questionnaire (n = 1456). The result of the work is the evaluation of the importance of these visual elements across the different categories of foods, the comparison of the findings with the theory and practice and the proposal of recommendations applicable in practice
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Business Plan for Establishing a Hockey Academy
Bílý, David ; Drexler, Denis (referee) ; Luňáček, Jiří (advisor)
This thesis focuses on designing a business plan to create an Ice Hockey Organization that would primarily focus on a recruitment and further athletic development of young players. The Czech Ice Hockey Association's (CSLH) Ice Hockey Academy Project was considered as a baseline for this business plan, so all the necessary CSLH criteria would be met and maintained. The thesis consists of both a theoretical and a practical part, dealing with respective issues that relate to the establishment, management, and administration of the Organization and its partnership with schools, City Councils, and existing Ice Hockey organizations in the territory.
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Customer Satisfaction and Proposals for its Improvement
Škarabelová, Alena ; Drexler, Denis (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the analysis and evaluation of proposals to increase customer satisfaction in Paolo Caff. The first part is devoted to the theoretical background of the topic. The next part is an analysis of the current situation of the internal and external environment of the company, as well as an analysis of customer satisfaction following an evaluation of questionnaire-based
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Chování spotřebitele v místě prodeje
Drexler, Denis
DREXLER, Denis. Consumer behaviour at point of purchase. Brno, 2014. 159 p. Master thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor Ing. Martin Souček, Ph.D. This thesis deals with consumer behaviour and their decision making process at point of purchase. Consumer behaviour is researched within the process of buying confectionery. Methods of questionnaire, focus groups, eye-tracking and in-depth interviews have been used in the practical part. Based on results in the practical part, a model of consumer behaviour has been created. The thesis also suggests marketing recommendations which could be practically used.
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