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The distinction between fiction and reality in the film
Girardová de Villars, Hana ; Fišerová, Michaela (advisor) ; Češka, Jakub (referee)
This diploma thesis deals with the distinction between fiction and reality in the film using the theory of fictional worlds. It analyzes the effect of fictional worlds and their characters on the viewer's perception and interpretation of fiction. It emphasizes the difference of the impact of fiction on reality, depending on whether the recipient evaluates the fictional work by its relation to reality or realizes that the film doesn't refer to the actual world. The thesis describes the main concepts and problems of the theory of fictional worlds and applies them to the examples of films to show the importance of distinguishing the line between fiction and reality.
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Services of public libraries for deaf disabled peoples
Fišerová, Michaela ; Vášová, Lidmila (advisor) ; Miranda, Andrea (referee)
The thesis deals with the topic of services of public libraries for deaf disabled people. It consists of four main chapters. The introduction focuses on the subject of deaf disability and characterizes the main types of this disablement. The second chapter introduces the ways of working with deaf disabled people in education, then the communicative systems and the topic of reading of the deaf community. Various organizations and technical equipment are introduced. The third chapter is represented by a research of the libraries providing services for deaf disabled people. The last chapter shows the possibilities of the service development of this kind of libraries [author's abstract].
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The Self-myth: Profile Picture of Youth
Mašková, Pavlína ; Fišerová, Michaela (advisor) ; Řehořová, Irena (referee)
This thesis, The Self-myth: Profile Picture of Youth, show how adolescents use technologies for visual on-line self-presentation. Firstly, we describe the context of social media, the social network site Facebook and the concept of digital youth. In the next part we study construction of the profile picture and the important role of digital tools in the on-line lives of teenagers. The last part is the theory of semiotics and readers can see how youth create own self-myth.
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The Transformation of Art Visual Representation in Consequence of the New Technologies Development
Dvořáková, Jitka ; Hník, Ondřej (advisor) ; Fišerová, Michaela (referee)
1 Abstract: This paper discusses new forms of art visual representation that is based on digital codes. The goal is to define the way in which new media shape the perception of the present world and what role art plays in this process. Work deals with the question, what is unique about how new media shape the illusion of reality, reach and influence the audience, represent space and time and how it changes the relationship between the artwork, the artist and the recipient. Whereas the traditional division into categories, which were used to assess the art, is outdated, there are new categories listed. Specific examples of new art forms that come with digital technology are illustrated. At the same time, there are critical concepts of major philosophers, Walter Benjamin, Vilem Flusser, Paul Virilio, Jean Baudrillard, presented as they are related to the issue of new media and their influence on changes in the way of human perception and the intervention of new technologies on human nature.
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The regional function of the municipal library in Sušice
Fišerová, Michaela ; Stöcklová, Anna (advisor) ; Buřilová, Marcela (referee)
Tématem bakalářské práce je charakteristika a rozbor regionálních funkcí Městské knihovny v Sušici. Práce se skládá ze 4 hlavních kapitol a přílohové části. Úvodní kapitola se zaměřuje na problematiku regionálních funkcí, vymezení základních pojmů, cílů a standardů pro jejich výkon. Dále je představena Městská knihovna v Sušici. Nastíněn je její vývoj, popsány jsou služby knihovny. Třetí kapitolou je průzkum provedený v obsluhovaných knihovnách spadajících pod výkon regionálních funkcí Městské knihovny v Sušici. Poslední kapitola je věnovaná zhodnocení stavu obsluhovaných knihoven. V přílohách je formulář smlouvy o poskytování regionálních služeb mezi zřizovatelem obsluhované knihovny a zřizovatelem pověřené knihovny, dále smlouva o přenesení regionálních služeb, seznam profesionálních a neprofesionálních knihoven a fotografie z některých obsluhovaných knihoven. [Autorský abstrakt].
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Visual versus verbal contents at the title pages of czech weekly magazines
Zedková, Tereza ; Řehořová, Irena (advisor) ; Fišerová, Michaela (referee)
The thesis is concerned in the relationship between the words and images. It tries to describe a several relevant approaches of semiothics and it concerns in the basis princip of the method of history of art, iconography. Both of this methodolical approaches then tries to put together and it shows their cohesion and indiscerptibility through the new term of semiography. This methodological approach is apply on the five chosen title pages of major czech magazines. The teoretical results and evan the results of empirical analyses try to be use in the discursus of visual culture/ visual studies. The new scientific platform for understanding images as an integral part of our everyday lives.
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Interpretation Problem of Photograph
Roubal, Martin ; Fišerová, Michaela (advisor) ; Marcelli, Miroslav (referee)
This dissertation explores technical images (visual products of modern technologies - photographs, television screens and computer monitors). The main theme is the interpretation of the photograph. The forms of exploration used are phenomenological and semiotic. The key philosophers, whose ideas are developed, are Vilém Flusser and Paul Virilio. The main thesis is: Analog photography has, as opposed to other forms of media, a clearly defined and specific denotation but a very undefined connotation. To phenomenologicaly grasp the entity of a photograph means to allow oneself to be vulnerable and experience it deeply. Digital technology has basically changed the realistic principle of photography. Technical images have altered the human perception of the world. Any communication of content remains unsatisfactory from the interprative point of view. No communicator has ever been a one hundred-per-cent reflection of reality. Every form of communication is undoubtedly influenced by the used medium and by human subjectivity. Through excessive use of technical images, the technically realized representations of objects become more real than the objects themselves for some of its users. This dissertation agrees with the above mentioned theses.
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Historical Development of Two Selected Product Categories
Fišerová, Michaela ; Průša, Přemysl (advisor) ; Paško, Richard (referee)
The aim of this bachelor thesis is to identify factors that influenced promotion development and to assess their impact on selected product categories, i.e. automotive industry and non-alcoholic beverages. The thesis is divided into two main chapters. The first part introduces the theory of the marketing concepts, marketing mix and different types of commercial communication. The second chapter defines the phases of promotion development. Furthermore, the relation between product development and development of its promotion is analysed. In the end, main factors influencing promotion development are identified and their impacts on selected categories are assessed.
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Conditions for the business of Czech exporters in the Indian market
Fišerová, Michaela ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
The main aim of this thesis is a summary and evaluation of the current conditions for Czech exporters associated with trading in the Indian market. The first chapter deals with the general characteristics of India, especially with the demographic structure, the current state of the economy and foreign trade. The second chapter continues with illustration of the basic forms of export support in the Czech Republic and its activities in relation to the Indian market. Next is the third chapter, which focuses on the background of Czech-Indian relations and mutual trade. The last chapter is concerned with business conditions in the Indian market, ie. conditions of entry, investment climate, trade barriers and opportunities for Czech exporters. At the end there is also a SWAT analysis of Indian market in relation to the Czech export.
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Carbon footprint of the town České Budějovice
FIŠEROVÁ, Michaela
Diploma thesis deals with the carbon footprint´s enumeration of the town České Budějovice. Based on the evaluation of the its particular segments there are the measures for reduction proposed. Furthermore the amount of the carbon footprint is compared with the value of the carbon footprint of the Czech Republic and five other towns. The compared towns are Chrudim, Jilemnice, Krnov, Svitavy a Semily.
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