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Behavioral Aspects of Economic Relations, Organizations and Marketing Within the Russian Federation
Romášek, Štěpán ; Šimberová, Iveta (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce pojednává o politických, ekonomických a především sociálně-kulturních aspektech, které mají vliv na mezinárodní obchod, organizace a marketing týkající se Ruské federace, jež jsou dány do kontextu zejména s Českou republikou (eventuálně jinými relevantními státy). Cílem mé práce je nalézt překážky v obchodu s Ruskou federací a způsob jakým je možné je překonat. Důraz primárního výzkumu mé práce bude kladen na interkulturní složku, konkrétně na rozdíly v organizačním chování a chování spotřebitele. Zaměřím se na specifický profil potenciálních účastníků v oblastech marketingu a obchodu. Zohledním také znalosti z nashromážděných dat o politicko-ekonomickém prostředí zemí. Použitím vybrané metodologie rozšířím teoretické podklady a sekundární výzkum o nové poznatky a v širším kontextu vyvodím závěry a návrhy pro optimalizaci bariér, kterým firmy jsou rozšiřující pole působnosti do Ruska vystaveny a jimž mohou čelit.
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Customer Satisfaction Analysis and Proposal for its Improvement
Machová, Petra ; Zemanová, Věra (referee) ; Chlebovský, Vít (advisor)
The goal of this diploma thesis is to analyze customer´s satisfaction of cleaning company ČISTĚ CZ s.r.o. The theoretical part is focused to customer, marketing research and questionnaire as a tool for gathering information. The practical part is processed and analyzed the results obtained from the questionnaire, proposals to raise the level of customer satisfaction and quality of services provided.
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Customer Satisfaction Analysis and Proposal for its Improvement
Šimek, Jiří ; Novák, Tomáš (referee) ; Chlebovský, Vít (advisor)
The aim of the thesis is to undertake primary and secondary market research for a well established company selling musical instruments. The theoretical part of the thesis is focused on explaining the problems of marketing research and business environment of the enterprise. The practical part of the thesis is engaged in the implementation of primary research focused on the analysis of customer´s satisfaction. In addition to primary research, practical part deals with the secondary research, which focuses on the comparison of services offered by analyzed company and its competitors.
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Marketing Research for the Sticky Password Product
Nárožná, Gabriela ; Bílek, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with marketing research for Lamantine software, a.s. software company. This company operates in the area of software development. Specifically this thesis aims on marketing research for the Sticky Password product, password manager and form filler. The stress is put on identification of competitive products, target groups and segments, their needs and expectations. With the help of marketing tools and web analytic tools the marketing environment analysis and survey are accomplished.
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Marketing Strategy of the Nano Snowboards Brand
Vintrová, Zuzana ; Asfourová, Nataly (referee) ; Chlebovský, Vít (advisor)
The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.
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Marketing Strategy in Event Marketing Services
Hrbáč, Vojtěch ; Reniers, Petr (referee) ; Chlebovský, Vít (advisor)
The subject of these diploma work is estimation marketing strategy of the company, which is making events. In first and theoretic part of this diploma work I dealing with prodigy of eventu and his mening in today´s companies. There is also mention about story when this mark is started to use at all, when modern society has been started interest about it, as aviable part of marketing mix. I enlarge here theoretics contributions and reasons why is important arrange him. In practical part I dealing with aspects of event himself and process of realization. Because in this time I working in company creating this events, I had posibility to look on this evets from the another side. I also had posibility notice mistakes which are making on actions, in this part of marketing. In final part I mented about efectivity events and outlines the future.
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Global IT Corporation Marketing Strategies
Mikula, Štefan ; Bartoň, Vladimír (referee) ; Chlebovský, Vít (advisor)
The subject of this diploma thesis is description and analysis of marketing starategies of selected global IT corporations. Theoretical part deals with individual marketing strategies, their similarities and differences and compares their attitude towards markets and customers. Next part focuses on evaluating efficiency of said strategies described in the first part and on possible prognosis of marketing develompents in IT in the future. Final chapter applies aquired information to Czech market.
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Evaluation and Improvement of the Internet Marketing Strategy of an Existing E-commerce Business
Marcely, Peter ; Goga, Martin (referee) ; Chlebovský, Vít (advisor)
Úspech spoločnosti venujúcej sa elektronickému predaju je hlboko prepojený s nástrojmi internetového marketingu. Široká škála týchto produktov je zložitá na zoptimalizovanie a nastavenie celého procesu tak, aby pracoval efektívne. Efektívnosť v tomto prípade značí pozitívny návrat investície, ktorú do nástrojov vkladáme. Orientácia na zákazníka je dôležitý faktor pre všetky e-business spoločnosti. Zákazníci vyžadujú veľké množstvo doručovacích a platobných možností ako aj rýchlu zákaznícku podporu cez chat alebo telefón. Táto diplomová práca ukazuje všetky tieto aspekty a zároveň demonštruje praktické možnosti použitia internetového marketingu ako aj vylepšenú zákaznícku podporu.
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