Original title: Marketingové strategie globálních IT korporací
Translated title: Global IT Corporation Marketing Strategies
Authors: Mikula, Štefan ; Bartoň, Vladimír (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: distribution; information technology; IT; makreting strategies; marketing; marketing mix; positioning; price; product; promotion; cena; distribuce; informačné technológie; IT; marketing; marketingové stratégie; marketingový mix; positioning; produkt; propagácia

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/17762

Permalink: http://www.nusl.cz/ntk/nusl-223152


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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