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Communication Strategy for Company Ježek
Urban, Jan ; Zatloukal, David (referee) ; Šimberová, Iveta (advisor)
The goal of the submitted thesis: “Analysis of company´s communication mix” is the analysis of the company´s present communication mix and proposal of a new mix. The study is divided into two parts, theoretical and practical. Theoretical part discusses the established methods of analysis a company´s internal and external environment, describes and compares particular tools of marketing communication and its principles in the theoretical level. Introduction of practical part introduces selected company. Main part analyses company´s environmental and particular tools of promotion. Last part gives proposals of the new communication mix.
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The Prospects and the Limits of the Czech Cultural Diplomacy in Sweden
Urban, Jan ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
The aim of this thesis is to identify the prospects and the limits of the Czech cultural diplomacy in Sweden. On the one hand, it formulates particular recommendations on how to use present and newly emerging opportunities more effectively; on the other hand it tries to find a way to overcome its present limits. The thesis is divided into four chapters. The first chapter deals with the theoretical background of cultural diplomacy and current issues its actors, cultural institutes in particular, encounter. The second chapter seeks to answer what kind of an image the Czech Republic wants to promote abroad and what specific issues it faces in Sweden. The third chapter evaluates some of the Czech cultural diplomacy activities in Sweden by analysing selected programme areas. The fourth chapter offers a complex evaluation of the role of the Czech Centre in Stockholm and the organization as a whole.
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Analysis of computer vision and its aplication in systems of quality management
Nguyen, Cuong Manh ; Plášková, Alena (advisor) ; Urban, Jan (referee)
The main goals of my thesis is to provide closer look into issue of computer vision and its potential in quality management. The main reason for writing this thesis is to prove that there are simple methods of controling by computer vision, that even start-ups in production sector can afford. Hereafter I am compering two methods of controling. Firsty method of controling by computer vision and secondly method of controling by human eye. I am primarily focused on its cost of implementation and operation, its speed of controling units and measurement accuracy of each methods. For this purpose I use a practical simulation of control station in fictional production line to get real comparable resuts of both methods. To costruct successful simulation with relevant results it is essential to understad principles of the issue.
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Marketing strategies of Jazz club Reduta for the theatre improv group Improvariace
Pospíšilová, Martina ; Postler, Milan (advisor) ; Urban, Jan (referee)
The master thesis explains the concept of marketing strategy of Jazz club Reduta and the improvisational group Improvariace. The theoretical part defines the marketing in general, marketing process and marketing mix focused on culture and the cultural product. This part of the thesis deals with the importance of marketing in culture and it describes the typology of audiences. Following the theory and the facts established in it, the practical part is set on monitoring a particular marketing strategy for improvisational group Improvariace and their performances in Jazz club Reduta. The goal is to critically evaluate their strategy and to propose improvements.
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Ecological water service accidents in Tábor region during 1995 - 2005
URBAN, Jan
Ecological water service accidents in Tabor region during 1995 - 2005 In developed, densely populated area the requirements for water are increasing, as for the element that is necessary for life on Earth and for the production processes in human society. To ensure this needs covering became a limit factor of development of all economic spheres during the last years. That´s why the water management is getting into a front of public interest. The requirements naturally increase also in others economic spheres and all life fields. Filling of these requirements is connected with many actions, that influence the water purity. Beside the consequent water pollution or water quality inducement , we can talk also about the water-service accidents. Usually we speak about the emergent situations, that have the negative influence on a water useful qualities and cause biological, sanitary, visual and other defects. Redevelopment of these accidents are very laboured and expensive. That´s why the goal of all actions spheres is to precede the pollution of surface and underground waters in time. Subject of this work was the examination of water-service accidents in Tabor region in period of 1995 {--} 2005. The base of the examinated samples was a try to analyze the emergent situation causes, evaluation of solution mechanism of water-service accidents and evaluation of their incidences. By using the current knowledges the conclusions were deduced not only for the prevential sphere, but also for action-redevelopment and financial part of final stabilization. From the database 1995 {--}2005 were found, that on the Tábor region there were a 142 emergent accidents examinated {--} pollution, surface or undeground water threats, or technical problems in given region. Most of the problems were identified in agriculture and water-service fields (24% each), other accidents in food industry ( 13%), transport (16%) . Very serious emergent situations appeared on the pipeline, that goes throug the region. Among the unheathy substances the accidens were caused mainly by the oil products (in 52 cases),fertilizers and other substances used in agriculture caused the accidents in 41 cases. Mainly the human factor appears while accident rise {--} in half of examinated cases. From the results was also deducted, that in 18 cases the accidents appeared in water sources protective zone, 4 events happened in Protective zone of natural water accumulation Třeboňsko. 21 accidents caused the fish or other water animals kill. From the given balance-sheet and knowledges the following conclusions for prevential sphere were made: constructions, equipments or actions, that can influence the water situation are made with the agreement of water right authorities, Their contruction {--} technical implementation mostly doesn´t collide with valid regulations and standarts. In prevential sphere is necessary to keep the legal regulations, related mainly to the periodic checks and revisions of objects build for stocking and manipulation with unhealthy substances, also the prosecution of control systems and using the instruments usefull also for the water-service. Not only for the prevential sphere, but also for the check and redevelopment activities theirselves would be suitable to exert the simple analytic components. The negative part during the accident solution is the feedback and laboratory results absence. More workshops and work stations should have their own contra-accident instruments. Wrecking plans should be much more easier, current range should be include into a operating regulations. In the interest of fish and othe water animals protection the cooperation with specialised workplaces and veterinary authorities should be extended. Legal share of competence for the sphere of undergroung water little bit complicate the wrecking situations solution possibilities .
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LC-MS analysis based on probabilistic approach
URBAN, Jan
Liquid chromatography (LC) in tandem with mass spectrometry (MS) is a measurement tool for obtain information about the compounds in the investigated extracts. There were already developed methods for processing and analysis of measured data sets. However, only partial problems of processing/analysis task were handled independently. Therefore, the rst part describes existing methods and techniques commonly used in the LC-MS for the processing and analysis today. In this thesis an approach based on the theory of systems is used for description of abstract model above the measured data. This model encapsulated all processing/analysis steps into appropriate and consistent mathematical space. The creation of this model via description of the measurement device and data outputs is introduced. Abstract model of LC-MS data set is used to decompose the measurement into three partial contributions, the analyte signal, the random noise and the systemic noise. The separation process of the signal could be estimated using the probabilistic approach. That probabilistic approach to the LC-MS analysis was implemented in the developed software, which was published in the Bioinformatics Journal.
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Equal opportunities
Poseltová, Zlata ; Němec, Otakar (advisor) ; Urban, Jan (referee)
Theoretical part: characterization of different forms of discrimination. Practical part: labor market analysis from the equal opportunities perspective, equal opportunities implementation into companies, equal opportunities plan (equality plan). Conclusion and recommendation for personal management
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