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Perception of newsworthiness values amongfemale journalists and female public relations officers
Záveská, Dominika ; Vochocová, Lenka (advisor) ; Hejlová, Denisa (referee)
Diploma thesis 'The Perception of News Values among Female Journalists and Female Public Relations Workers' is concerned with the relationship between gender and news values. It compiles theoretical basis for the analysis. Using qualitative and quantitative methods aims to examine the perception of news values and the process of news selection among female journalists and public relations workers. It reveals, whether there are some differences between these two groups, what kind of differences it is, and what the reasons that underlie them are. Some researchers assume that there are differences in the personal value system of these women - female news workers are considered to have a more masculine perspective and qualities tied mostly with men (maybe as a result of professional socialization, or as personal characteristics). The first part of research contains of a questionnaire survey, which examines some demographic and professional characteristics, as well as the evaluation of news values and topics. The quantitative analysis of its results indicates some mild differences in characteristics and in the evaluation as well. Some differences could be understood as approval to the above mentioned assumption. Other could be linked to different nature of both professions. Another finding is that...
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Russia-Georgia conflict in Czech media : frame analyses of main newspapers
Prokop, Daniel ; Vochocová, Lenka (advisor) ; Iskanderová, Tatiana (referee)
The thesis examines Czech media interpretation of Russia-Georgia conflict, which took place in August 2008. It analyzes framing of the conflict in four main Czech serious-minded daily newspapers (MF DNES, Právo, Lidové noviny and Hospodářské noviny) in its main period (6th - 26th August 2008). As the paper is based on Entman's concept of framing, its general research question is which aspects of the topic were selected and made salient by Czech newspapers and to what kinds of interpretations this framing resulted. The thesis combines qualitative and quantitative analyses focused on the media content. The qualitative analysis was used for identification of frames, generating secondary research hypotheses as well as for getting a deeper understanding of how particular frames works. Quantitative analysis is then performed on whole population of the articles. It answers primary research questions (How was the conflict framed? What were the main differences in approaches of the particular newspapers? Did the framing result in pro-Russian, or pro-Georgian interpretation of the conflict? How was the framing transformed in time? Etc.) and tests secondary research hypothesis. For reduction of subjectivity in coding of data for quantitative analysis, Tankard's list of frames approach based on analysis of an agreement...
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Life on Facebook: Qualitative Study of the Behavior of Teenagers and Young Adults on Facebook
Erban, Ondřej ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
This master thesis aims to map the behavioral patterns of Facebook usage and the dependence of these patterns on the users' characteristics. This thesis had the goal to generate hypothesis about peoples' behavior on Facebook - what information, where and why people look for and what information, with whom and why they share. In other words, to describe "the life on Facebook" and to contribute to expanding the knowledge about Facebook's social role, its deeper theoretical reflection and to anchor Facebook more solidly into the system of media theories. In the first theoretical part I have characterized and defined Facebook, sketched its history and development, briefly summarized the studies concerned with Facebook and as well described the contemporary media studies theoretical approach to Facebook. The research itself was carried out through the series of qualitative interviews with Facebook users. Based on this data analysis I have formulated various hypotheses about peoples' behavior on Facebook, about the regularities in the way people share and search for information on Facebook. These hypotheses should serve as a basis and foundations of the subsequent quantitative research.
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Canadian media: history/genesis and present/contemporaneity
Vránová, Vendula ; Köpplová, Barbara (advisor) ; Vochocová, Lenka (referee)
The thesis is focused on key canadian media - print, radio and television, in the individulal chapters I'm trying to describe their development as it is during the formative years and influenced, and what role it plays in today's Canada and which one of them has a privileged position in the country. Before that I was trying to deal with the history of Canada to clarify the roots all Canadian journalism and the media occurred. I also give attention to some selected major Canadian media personalities, whether those from the past and the present, who are in some way involved on what is today Canadian journalism, or the form of it's today. My attention did not miss either: the French-Canadian journalism, which about their form and the place on the map of the Canadian media fought for centuries. Its center is the Canadian province of Quebec. In my work, I also discuss how journalism is taught at several Canadian universities, how much of them offers a learning program and how they teach it. Whether the emphasis is more on theory or more practical. I write also about media education, which has been several years in Canada's history. Last but not least, I tried to map the Czech track in the Canadian media and specifically designate some of expatriate media that readers can find in Canada.
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Media Market in the Czech Republic in the Context of Contemporary Economic Development
Machková, Marta ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The work focuses on mapping the current situation in the media market in the Czech Republic. It examines in particular the impact of current economic situation in the media organizations. Media behave in the marketplace as commercial enterprises (except public Czech Television and Czech Radio - for comparison are also included in the work), their main objective is to generate profit. Media organizations derive revenue primarily from advertising specified, are therefore dependent on the financial system as a whole. If advertisers due to unfavorable economic situation restricts the publication of advertisements in the media, media organizations will automatically drop revenues, resulting in running the organization. The work investigates how the specific effects of the decline in economic activity in media organizations. For an overall analysis of the main characters in particular those such as revenue from principal activities of the organization, the total profit or changes in staffing. The work describes in detail the operations in 2008 and 2009 for companies Borgis, Economia, Ringier, Barrandov TV Studio, První zpravodajská, Lagardere Active ČR, Mafra, CET 21, Česká televize (Czech Television) and Český rozhlas (Czech Radio). The analysis is complemented by theoretical texts, which approximates the...
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Monetization of Online Content and Its Effect on the Reception of Blogs
Novotný, Marek ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
"Monetization of the internet content and its effect to the blogs reception" diploma thesis deals with journalism on the verge of the second decade of 21st century. Thesis describes changes, which are happening right now. It focuses on problems faced by traditional media and possibilites which are being opened for more agile on-line media. With the help of public opinion surveys, it shows views of the media consumers as well as those of media producers representatives. It also maps possible ways to monetize content as is advertising model, micropayments model, freemium or paywall and expounds advantages and disadvantages of each of them. In the next part it shows, how the monetization is used on different case studies, such as web server Motejlek.com, Slovakian media content subscription system Piano and successful American project The Huffington Post, which combines news aggregator with comments section and blogs. In its end the thesis is using the gathered knowledge and data to show strategies, which might be useful in today's fast changing world of media and on the other side shows weaknesses of some other concepts which author of the thesis doesn't accept as viable. Keywords Aggregator, blog, advertising, micropayments, monetization, Murdoch, new media, Piano, paywall
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The perfect woman. The analysis of movie characters of artificial female beings from the perspective of the postmodern theories and its approaches to the body and the identity constitution.
Bubeníčková, Kateřina ; Vochocová, Lenka (advisor) ; Kobová, Ĺubica (referee)
This thesis will be focused on the analysis of the basic types of the female artificial movie characters - the beings connecting "femininity" (humanity) and technology. These characters holds the external female sexual signs or the characteristics stereotypically perceived as female (e.g. cyborg/cyborg woman, android woman, robotess). My issue will be examinated from the perspective of postmodern approach to the process of shaping their bodies and identities in relation to the narrative movie structure. The characters will be divided into categories based on their dominating physical and "social" function in the story. The subsequent identification and interpretation of physicality, identity and relations with other characters of the narrative will be based not only on principles of semiotic analysis, but will take into account especially the approach of postmodernism. The main theoretical basis for this paper will be the theory of poststructuralism and so called post theories - a theory of posthumanism, transhumanism and cyberfeminism.
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Construction of far right member in "NEOnácek: Chcete ho?" campaign
Doležalová, Šárka ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
Diploma thesis "Construction of far right member in ‚NEOnácek: Chcete ho?' campaign" deals with how young people perceive the current neo-Nazis and how they construct a member of a group of extreme right wing on the basis of that campaign. This work tries to use a qualitative approach to look into the effect of the campaign on ideas of the target group. The theoretical part deals with the social construction of reality in conjunction with the stereotyping and extreme right in the Czech Republic in connection with subculture topic. Subsequently it investigates the area of homosexuality and social marketing. The research part is formed by view of the advertiser, the creator of the campaign on his own campaign and its means of expression. Then there is the analysis of interviews with the representatives of the target group, which describes how young people construct the neo-Nazis and what ideas are connected with this movement.
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How Journalists Perceive Their Role in Lifestyle Magazines and Consumer Supplements
Černá, Nina ; Vochocová, Lenka (advisor) ; Jirák, Jan (referee)
This thesis is, in its theoretical part, focused on the concepts describing questions of normative theories of the press, public sphere and current journalist's position within the media organizations. Research part examines the factors influencing editors and their normative ideals about journalist profession. Through qualitative research we found the conclusions which represent personal, organizational and external factors influencing their work.
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