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Specific features of the music publicistic in representative printed magazines in the period of net-media discourse
Křížová, Lenka ; Šoltys, Otakar (advisor) ; Sládková, Hana (referee)
This thesis deals with specifics of textual formulas of music journalism in magazines Týden, Reflex and Respekt and it is based on their articles published from January to July 2011. It contains a content analysis of the word-stock with a special interest in metaphors ant its position in our language. We can see the way how we understand the reality around us which is based on a conceptualization in our minds. And then it reflects how we speak and what meanings we give to concrete words. These metaphoric concepts are followed with concrete examples coming from articles. There is also paid attention to colloquiality and bookishness and their suitability in today's media discourse. There is made a comparison of the individual writing of journalists who represent these magazines and we can also see different attitude in processing the same or similar topics. The theoretic part of this thesis follows the history of criticism with special interest in music criticism. Then we compare today's position of this media discourse and we can also see trends which might be followed in the future.
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Media image comparison of the end of world war II in czech and german reviews of the movie "habermann"
Nejedlá, Kateřina ; Bednařík, Petr (advisor) ; Sládková, Hana (referee)
The thesis performs a qualitative content analysis of reviews of the movie Habermann, published from October 2010 to October 2011, with the goal of researching statements of texts' authors relating to historical events depicted in the movie. The paper gives an analysis of reviews published in Czech and German printed and electronic media and compares them in order to abstract universally applicable views of the issues of the end of war and subsequent events in the eyes of members of national groups directly participating in these events. The theoretical part of the thesis includes brief historical interpretation of the way to expulsion of Germans and its process, factual background of origin of the movie Habermann and introduction to Czech and German relationship from the view of philosophy of history.
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Marketing and advetising of fine arts in Czech republik
Pilka, Lukáš ; Köppl, Daniel (advisor) ; Sládková, Hana (referee)
The bachelor thesis "Marketing and promotion of the National Gallery in Prague in 2010-2011" discusses communication options of the most famous fine art institution in the Czech Republic. The introduction explains the function of an art museum as a medium and describes particular modes of transmission of information between an artwork, exposition and audience. It briefly portrays the function of the National Gallery today and in the past, as well as the services offered. The main part of the thesis focuses on specific characteristics of marketing of museums and galleries and these are accompanied by particular examples from the practice of the National Gallery and by statistical data. The bachelor thesis defines the product of this institution, ways in which it is offered to the public and especially means of promotion.
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Media image of the dance issue in the czech media based on content analysis of selected print and broadcast media in 2011
Horáčková, Lenka ; Kocourková, Lucie (advisor) ; Sládková, Hana (referee)
The aim of this Diploma thesis is to create a media image of dancing issues in the selected Czech media in 2011. The research is focused on the selected Czech national dailies and weeklies and public broadcast media. The introductory chapter deals with the dance types which were identified in the content analysis and the development of dance in the country. The space is also dedicated to the Czech dance education, theater facilities, selected dance groups and the summary of existing studies of the dance phenomenon in the field of media studies. The second chapter is devoted to the methodology, the process and outcomes of the research part of the thesis. The quantitative content analysis was determined to be the method of the research part of this Diploma thesis. The third chapter is based on the results of a quantitative content analysis. The chapter is focused on the current dance reviewers, whose texts were identified in the research part of the thesis. Another part of the chapter is dedicated to the publishing of dance topics in the national media and the individual communication with selected personalities of Czech dance critics identified in the results of quantitative content analysis. The final text of the chapter focuses on comparing the identified outputs in the national and professional...
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Magazines for preschool children during the period 1990-2000
Veitová, Kateřina ; Wolák, Radim (advisor) ; Sládková, Hana (referee)
Title: Magazines for preschool children during the period 1990 - 2000 Author: Kateřina Veitová Supervisor: Mgr. Radim Wolák The thesis deals with analysis of market with magazines for preschool children between years 1990 and 2000. The first part describes the transformation of media environment and conditions for issuing periodicals. Also monitors all the titles that were issued during the period, and notes the impact that the publishing business conditions changes had on them. In the second part, the thesis focuses on the development of selected titles in terms of external and internal characters in the specified period and compares these titles with each other. For the purpose of the analysis were selected titles: Bobik, Medvídek Pú, Méďa Pusík, Mickey Mouse, Kačer Donald and Sluníčko, there were analyzed every two copies of each year in the period from 1990 to 2000 when the magazines were published. To achieve our goals, the qualitative research methods and study of relevant literature were used. The thesis also includes a chapter devoted to the profile of preschool age, for better orientation in the subject. Keywords: Magazines, preschool age, children, qualitative research, media after 1989
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TV-Charity in the Czech republic
Winzbergerová, Alžběta ; Macků, Lucie (advisor) ; Sládková, Hana (referee)
This thesis is a case study, which is focused on relationships and forms of cooperation between non-profit organizations doing charity, and Czech Television. The main methods of data gathering in this work are semi-structured interviews with selected stakeholders. One respondent from the Czech TV and five representatives of different NGOs participated in the research. According to the theory of agenda-setting and the concept of gate keeping the aim of this study is to find out how NGOs get on the TV screen. Part of this thesis is devoted to the specification of various form of cooperation between Czech television and different non-profit organizations. Also there is an an assessment of the current situation from the perspective of both sides. In the final summary there are the crucial findings and discussion devoted to problematic issues in the cooperation of Czech Television and nonprofit organizations.
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Changes in the presentation of teachers in Czech newspapers
Štěpánová, Anna ; Jirák, Jan (advisor) ; Sládková, Hana (referee)
Thesis "Changes in the presentation of teachers in Czech newspapers" explores how teachers have been presented on the pages of Czech newspapers in several phases of Czech history since the "First Czechoslovak Republic". For the purposes of the analysis twelve years and three dates in each year have been chosen. Thesis includes the comparison of the media texts from different years. The narrative analysis has been selected as a method for analysing several prominent Czech newspapers: Národní politika, Národní listy, Rudé Právo, Lidová demokracie, Mf Dnes and Právo. Thesis is divided into three main sections: the first section provides definitions of terms related to the media representation, the second one describes the methods which have been used and the third one is the most important part which contains the analysis. There are changes but also similarities in the media presentation of teachers in the Czech history. The changes occurred mainly in the transitions between these four periods: the First Czechoslovak Republic, Second World War, the period of socialism and the period after 1989.
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Media in Czech Fine Arts
Ježková, Tereza ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
The thesis Media in Czech Fine Arts deals with the relationship between media and fine arts. The thesis aims to find, among other things, whether media can be considered a distinct theme in arts. The objective, methodology, and resources utilized are all addressed in the first chapters. A brief overview of how the topic was addressed in foreign fine arts follows; this was the main inspiration for the pursuit of this work. The main part consists of a selection of works of art where the topic of media appears and where the author of the work was a Czech fine artist. The thesis focuses mainly on painting, drawings, graphic arts and sculpture. The artworks are sorted into several subheads, primarily by the topic they portray, then chronologically. Each thematic unit makes a connection between history and theory of media, and the history of art.
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