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Body Image of Women and Men in Advertising and its Impact upon Consumers
Grohová, Kateřina ; Pešek, Ondřej (advisor) ; Kaňáková, Lenka (referee)
This work deals with the current form of advertisement portrayal of women and men, focusing on body image; notes the difficulties that ads bring in the impact on consumers, particularly in self-image perception and other requirements and the claims made to be even better. The theoretical part presents the legislation related to advertising issues, introduces the activities of the initiative "Rada pro reklamu", , summarizes psychological findings related to perceptions of advertising, explaining the vulnerability of man impressed with advertising; and describes the psychological elements that marketers use to promotion. Outlines gender issues and ways of its use in advertising. The practical part in the first part focuses on specific examples of problem portrayal women and men in advertising. The second part presents the analysis results of a questionnaire "Body image in advertising and its impact on consumers."
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New trends in marketing communication
Nguyen, Thuy Linh ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
In today's business environment of sharp competition it is very difficult to gain favour of customers, as their needs are more difficult to satisfy as time progresses. This situation creates incentives for more efficient use of traditional as well as new communication media for establishing contacts with customers. The aim of this thesis is to analyze some of the current trends in area of marketing communication, elaborate on the grounds these trends are based upon, the reasons for their development and their weaknesses and strengths. A more detailed analysis will be dedicated to mobile marketing, which is one of the new, dynamically developing trends that has recently been showing increased popularity.
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Bearings of consumers for guerilla instruments
Chuová, Trang ; Pešek, Ondřej (advisor) ; Pauknerová, Daniela (referee)
Bachelor thesis deals with the various trends in marketing communications with more focus on guerilla marketing. The main objective is to present and apprise of the various trends and identify view of consumers for classic forms of advertisement and the new non-traditional forms such as guerrilla marketing, which are more using for address the target groups.
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Marketing through Facebook and Social Media
Míka, Michal ; Pešek, Ondřej (advisor) ; Tlustý, Zdeněk (referee)
Text is describing social networks from their beginning to present boom. It mentions the role of people within social networks and the role of moderny technologies. It describes in detail Facebook and marketing in its enviroment. In conclusion, this work contains a case study, where are some current methods of marketing on Facebook. This study is illustrated on the project Playzone.cz.
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The communication analysis of „Dejvické divadlo“
Böhm, Jiří ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The target of theoretical part this thesis is to characterize individual operations, techniques and tools of public relations and define their specifics in theatrical segment. The result of the practical part is evaluating communication activities of "Dejvické divadlo" and determine suitable recommendations.
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Personal marketing
Hrádková, Eva ; Štědroň, Bohumír (advisor) ; Pešek, Ondřej (referee)
The aim of this work is to form material that sums up some basic requierements demanded from persons aplying for a job. Following text will be written to provide useful advice and information to be highly successful in our seeking process. This work is devided into two parts. Teoretical and practical. In the teoretical part some patterns occuring in the labour market will be presented. Also some important documents needed for job application will be discussed. I will mention self-presentation and required competence. It the practical part there will be a research carried out. This research will deal with ten personal placement services, that operate in the czech labour market currently. I will perform as a job aplicant.
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The Role of Distribution in Museum Marketing
Havlíková, Ivana ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
Marketing has been part of everyday work in cultural institutions including museums since the end of the last century. Diploma paper is focused on the distribution (in the sense of marketing tool "Place") of museum services to the audience. The basics of museum marketing are outlined in the first theoretical part of the diploma paper. The second part is devoted to the role of distribution in museum marketing and to the analysis of new trends. This part is accompanied with the examples of best practices of everyday work of Czech and foreign museums. In the third part, the attention is focused on distribution of National Museum. First it describes its main insufficiency, afterwards it proposes the basic frame of distribution strategy for National Museum for the near future, when its main building will be closed down for reconstruction.
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Marketing sales activity Gallery of art
Ferencová, Dagmar ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The aim of the thesis was to analyze the situation in contemporary Slovak art market and the characteristics of entities dedicated to the sale of works of art.This work deals with specific marketing problems in this area. At the end of the analyzed Matica slovenska as an important institution with a long tradition.
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Impact of television advertising on children as consumers
Parihuzičová, Veronika ; Pešek, Ondřej (advisor) ; Vávra, Oldřich (referee)
The aim of this thesis work is to determine the impact of television advertising on children as consumers. In this work I start from the basic characteristics and the psychological aspect of the advertising. The endeavor is to study the connection between children and television advertising and to examine, in which areas has the television advertising impact on child consumer. The research was done in Slovakia by written question-form. The informants were schoolchildren at the age of eight to fourteen.
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Factor of originality in advertising
Ešner, Rudolf ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The bachelor thesis deals with exploitation of original attitudes in advertising. The thesis solves answers, what role plays the factor of originality in advertising, when and why firms use that factor, how creators work with it, how consumers perceive the factor and what other elements it generally contains. The bachelor thesis qualifies relationship of advertising and originality, describes and probes practical situations, when originality in advertising can be used as a serious competitive advantage.
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