Original title: Marketingová činnost prodejní galerie
Translated title: Marketing sales activity Gallery of art
Authors: Ferencová, Dagmar ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Cieľom diplomovej práce bolo analyzovanie situácie na súčasnom slovenskom trhu s umením a charakteristika subjektov, ktoré sa venujú predaju umeleckých diel. Práca sa zaoberá konkrétnymi marketingovými problémami v tejto oblasti. V závere je analyzovaná Matica slovenská ako významná inštitúcia Slovákov s dlhoročnou tradíciou. The aim of the thesis was to analyze the situation in contemporary Slovak art market and the characteristics of entities dedicated to the sale of works of art.This work deals with specific marketing problems in this area. At the end of the analyzed Matica slovenska as an important institution with a long tradition.
Keywords: art market; gallery; marketing; marketing prodejní galerie; trh uměleckých děl; umění

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/19420

Permalink: http://www.nusl.cz/ntk/nusl-15390


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses