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Discussion on the organization of the Olympics in the Czech Republic: opinions of selected groups
Bejček, Martin ; Buriánková, Jitka (advisor) ; Ruda, Tomáš (referee)
Title: Discussion about the organization of the Olympics in the Czech Republic: opinions of selected groups Objectives: The main objective of the thesis is to determine the current attitude of selected groups of the Czech public towards a possible future candidacy for hosting the Olympic Games in the Czech Republic by means of a questionnaire survey. Methods: This survey describes the current attitude of selected groups in Czech society. 478 participants took part in the survey and subscribed via direct links to the questionnaires. All questions were answered by 298 respondents who were divided into predefined groups. The selection of the groups was based on consultation with experts across the sports sector. The survey was conducted in the form of an electronic questionnaire that used a variety of question types, including Likert scale and semantic differential methods. The questionnaire was created through the Survio platform and subsequently disseminated on social media and sent via email to selected groups. Results: The thesis describes the current attitude of selected groups of Czech society towards the potential future candidacy of the Czech Republic as a host of the Olympic Games. The survey shows that the main shortcomings that, according to the respondents, limit the Czech Republic from...
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The use of foreign players in the first Czech league of American football
Krs, Jan ; Crossan, William Morea (advisor) ; Ruda, Tomáš (referee)
Title: Use of foreign players in the first Czech league of American football Objectives: The objective of this thesis is to determine the game and club contribution of foreign players (as defined by the CAAF) who played in the first league of American football in the Czech Republic in 2013-2019. To compare their game efficiency with other players and to determine whether foreign players had an impact on the development of the membership base, spectator attendance and league balance. Methods: The thesis analyses secondary data obtained from the web portal of the Czech Association of American Football and internal data provided by the association itself. Semi-structured interviews were conducted with eight representatives of first league American football clubs in the Czech Republic. The number and position of foreign players between 2013 and 2019 who were classified as Foreigners or Imports by the association was examined. The key information for the thesis was selected football statistics. The effect of these foreign players on the development of the membership base, average spectator attendance and league balance was also examined. Results: Foreign players are crucial for Czech clubs and are most often assigned to the position of quarterback. The club contribution is also evident. Foreign players...
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Discussion on the organization of the Olympics in the Czech Republic: opinions of selected groups.
Bejček, Martin ; Buriánková, Jitka (advisor) ; Ruda, Tomáš (referee)
Title: Discussion about the organization of the Olympics in the Czech Republic: opinions of selected groups Objectives: The main goal of the work is to find out the current attitude of selected groups of the Czech public to a possible future candidacy for the Olympic Games with help of a questionnaire survey. Methods: The work used electronic questioning in the form of an Internet questionnaire in which various types of questions were used, including methods of the Likert scale and semantic differential. Results: The thesis summarizes the current attitude of selected groups of the Czech public to the potential future candidacy of the Czech Republic for the organizer of the Olympic Games. The results also include recommendations for other author of the topic. The results of the work could help potential future organizers and applicants for candidacy for better orient themselves in the current opinion of selected groups of the Czech public and improve their chances of success. Key words: Olympic Games, candidacy, organization, public opinion, Czech Olympic Committee, International Olympic Committee
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Forecast of the popularity of parkour
Hrubeš, Jaroslav ; Štědroň, Jakub (advisor) ; Ruda, Tomáš (referee)
Title: Forecast of parkour popularity Objectives: The aim of the thesis is to find out the future development of parkour popularity by means of questioning and brainstorming. The popularity of parkour has reached a similar level to similar so-called underground sports, and it will be interesting to see where the situation in parkour will develop further. Methods: In order to provide as much data as possible, a quantitative electronic survey was used in the thesis research. The questionnaire will be sent out across the parkour community and to people with knowledge of parkour. The research will then be supplemented with a qualitative foresight method of brainstorming in which a group of experts will discuss the issue under investigation. Results: The result of the thesis is a final forecast that predicts the future development of the popularity of parkour. Experts see a large increase in competitive parkour, which will be more medialized and in the public eye. Parkour training will then be divided into performance and recreational, more parkour facilities will be created, social media content will be more educational and parkour will be seen more as a full-fledged sport. Its popularity will therefore depend on the greater frequency and attractiveness of parkour competitions. Keywords: parkour,...
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Sport activities in high schools in Prague
Podroužková, Eva ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
The aim of the thesis was to determinate how many percent of students of high schools of Prague do sport outside school. The first part outline the problem of the role of sport and physical activities in the life of Czech population and describes theory and the process of the research. The second part presents results achieved by written questioning. In conclusion, the comparison of grammar schools and vocational schools is presented and the results are interpreted.
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The impact of the Lottery and Similar Games Act amendment on Sedlčany city and its sports organizations
Chaloupka, Martin ; Ruda, Tomáš (advisor) ; Lukavský, Martin (referee)
Title: The impact of the Lottery and Similar Games Act amendment on Sedlčany city and its sports organizations. Objectives: The main objective of this bachelor thesis is to find out which changes in the financing of sport in the city Sedlčany were caused by the amendment of the lottery act from 2012. Further objective is to describe the impact of the amendment on the economy of the city Sedlčany. Methods: The following methods were used when writing this thesis: case study, the analysis of the relevant documents and texts, interview with the member of the city council. Results: The analysis of the situation of the city Sedlčany after the change of the Lottery Act showed that the budget of the city has bigger income from lotteries because of the amendment of the Lottery Act. Based on this amendment the city could put into practice the city notice, which bans some of the betting games, lotteries and similar games. During the analysis of the financing of sport in the city Sedlčany it was found that sport in the city does not rely on the income of the city budget from the lotteries. The amount of money, which is supposed to be used for sports financing is based on the decisions made by the city council without consideration of the amount coming from the lotteries. Keywords: Levy on lotteries, lottery...
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Marketing communitation of HC Slavia Praha
Drahorád, Tadeáš ; Procházka, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Communications HC Slavia Praha Objectives: The aim of this work is to analyze the marketing and communication mix of Slavia Prague Hockey Club and highlight its strengths and weaknesses. The next task is then to propose possible measures that would improve marketing communications and the marketing mix. Methods: The survey research method is used analysis of internal and external factors, interviews, case studies, document analysis and observation. Results: After analyzing marketing communications HC Slavia Praha has identified a number of shortcomings. In the eighth chapter of the thesis paper proposes a researcher, as in practice. Keywords: marketing, marketing communication, hockey, Slavia, promotion, advertising, public relations
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Customer satisfaction with offer of services of golf courses in Prague and in Liberec region
Šíma, Martin ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Customer satisfaction with offer of services of golf courses in Prague and in Liberec region Objectives: The Diploma Thesis aims to make a survey of satisfaction and expectations of golf course customers in Liberec region and in the capital city Prague and to compare those regions. Customer satisfaction will be measured by means of questionnaires where each player of each golf course will compare real perceived qualities of a golf course with generally expected qualities. Based on the data obtained, the analysis of values will be carried on, such as golf handicap, age, gender and month income. The Thesis will focus on comparing the expectations and satisfaction of major golf resorts with smaller and not so popular ones. Methods: The research of customer satisfaction was carried on by already proven questionnaire consisting of SERVQUAL method. The research compared expected quality with real quality in seven golf courses in Prague and surroundings and in seven golf courses in Liberec region. The research was carried on from August 2014 till February 2015. Results: The outcome of the thesis is to learn about satisfaction of golfers at golf courses in Prague and Liberec region and submit proposals for improving each golf courses in an effort to achieve improved and better access to customers....
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Sponsorship of MARO Ski&Snowboard School
Vilímovská, Barbora ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Sponsorship of MARO Ski&Snowboard School Objectives: Identification of a sponsor's motivation for supporting MARO Ski&Snowboard School, analysis of the current sponsorship state of the ski school MARO. Methods: Qualitative research through semi-structured interviews with the representatives of the sponsoring companies of the MARO Ski&Snowboard School. Results: Sponsors have strong motivation and relevant reasons for supporting the ski school MARO, companies are aware of the specific benefits of the sponsorship and evaluate the cooperation very positively. There are signed long-term sponsorship contracts which are particularly based on a mutual confidence and good personal relations. Keywords: sponsorship, sport sponsorship, advertising, cooperation conditions
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