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Design of Communication Mix for the EKO-PE, s.r.o. Company
Brychcová, Blanka ; Pechová, Jana (referee) ; Novák, Petr (advisor)
The main aim of my diploma thesis is to analyze and assess current communication mix of EKO-PE,s.r.o. company and to suggest its improvement. The first part is followed to summary of theoretical knowledges which are related to this topic, such as marketing, marketing communication, marketing concept, values for customers, satisfaction of customers and marketing survey. The second part is aimed to practical part of the thesis. It describes EKO-PE company – informs about its history, organization structure, economic viewpoint, marketing mix and ambience analysis. Then this part is also concerned with analysis and assessing of current communication mix of the company on the base of marketing survey made by questionnaire. In conclusion ot this part there are written all the results and proposals on the base of all information and analysis´ I had.
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Marketing Strategy Proposal for an Association
Hrazdírová, Natálie ; Huněk, Filip (referee) ; Novák, Petr (advisor)
The thesis deals with a marketing stratégy inovation focusing on community event „Day of Princesses“. Theoretical part defines terms related to organizing non-profit organization, marketing and marketing strategies. Further, it decribes marketing analyzes which are assembled in the second part of this work. Final section of the thesis is develoted to own resolution proposals, which should lead to improvement of current situation.
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The Proposal of Company Marketing Mix
Němcová, Monika ; Prudil, Tomáš (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the marketing mix of company ZEMAN Váhy s. r. o. The theoretic part deals with the definitions of marketing, marketing mix and marketing analysis. The analytical part contains analysis of the marketing mix of selected company and marketing analysis. The proposal part contains proposals for improvement.
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The Marketing Strategy of S.E.N. OKNA A DVEŘE spol. s r.o.
Suchý, Marek ; Holub,, Miloš (referee) ; Novák, Petr (advisor)
The subject of master thesis is to design marketing strategy of S.E.N. OKNA A DVEŘE spol. s r. o. operating in the market with panels for building openings. Thesis works on the knowledge gained in the theoretical part and the information found in the analytical part and proposes strategic and individual tactical marketing activities which contribute to strengthening the company's position in the market.
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Company Computer Network Design
Novák, Petr ; Jordán, Vilém (referee) ; Ondrák, Viktor (advisor)
This bachelor thesis deals with computer network design in a company. The first chapter is about the theoretical concepts important for designing a computer network. The second chapter contains the analysis of a current status, which serves as a foundation for my own design solution, which is also the last chapter of this bachelor thesis. The last chapter also includes economic evaluation of the whole network design.
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Proposal of Communication Mix
Koutná, Kateřina ; Čechová, Pavla (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
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The Proposal of Communication Mix of the Company Sonnentor s.r.o.
Vítková, Petra ; Tichý, Robert (referee) ; Novák, Petr (advisor)
The bachelor thesis is focused on communication mix of the company Sonnentor which is concerned with bio-teas and bio-spice production. The aim of this bacherol thesis is to propose an improvement of the communication mix on the basic of the theoretical knowledge and the analysis of the current situation. The first part of the bacherol thesis is concerned with theoretical knowledge. The basic terms from the marketing and communication mix areas are defined here. There is the analysis of the company´s current situation in the second, analytical part.
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The Marketing Strategy Proposal of the E-shop
Baxantová, Michaela ; Milichovský, František (referee) ; Novák, Petr (advisor)
The main aim of this thesis is to propose a useful marketing strategy for an online store Brno furniture Životský. To ensure the objectives of the use of the Internet and social networks, where the greatest opportunity to reach a large number of potential customers. In this thesis is analyze the enterprise and will be designed suitable design of marketing strategies, with a view to achieving the objectives.
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