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Risks Related to Marketing Tools Management
Vítková, Petra ; Bílková, Kateřina (referee) ; Novák, Petr (advisor)
The diploma thesis „Risk in the area of Marketing Tools“ contains analysis of Sonnentor s.r.o., its current state, suggestions for the improvements of marketing tools and risks which could emerge. The first chapter delas with theoretical solutions of the thesis where basic terms of the areas of marketing, marketing mix, communication mix and risk will be defined. In the second chapter of the analytic part, there is analysis of current state. The third chapter contains suggestions for marketing tools.
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Risks in Marketing Tools Management
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
ODRAZILOVÁ P. Risk in Marketing Tools Management. Diploma thesis. Brno: Brno University of technology, Institute of forensic engineering, 2018 The diploma thesis deals with the problematics of risks connected to the management of marketing tools in a company. The thesis consists of three main chapters, where the second chapter deals with the theoretical basis, the third chapter evaluates the current state of the company ODRAZILOVÁ PETRA PHOTOGRAPHY with the usage of analysis based on the theoretical part of the thesis. The chapter four includes measures which serve to improve the marketing management of the company and also to eliminate the risks associated with it.
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The Proposal of Company Marketing Mix
Stachová, Tereza ; Matoušek, Lubomír (referee) ; Novák, Petr (advisor)
Bachelor thesis focuses on marketing mix of selected company AVEX SPORT s.r.o. The aim is to design a marketing mix using theoretical resources, SLEPT analysis, Porter analysis and polling. The theoretical chapter is devoted to the basic concepts of marketing, marketing mix and marketing research. The analytical chapter contains an analysis of the marketing mix of the company and marketing analyzes of SLEPT and Porter. The benefit of the bachelor thesis is to maintain existing and acquire new customers and thereby increase sales.
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Marketing Communication Proposal
Ansorgeová, Tereza ; Hawerland, Tomáš (referee) ; Novák, Petr (advisor)
The bachelor thesis focuses on the communication mix and online marketing communication of marketing brand Kola Svorada. It explains what marketing is, what its tools are and then compares the theoretical knowledge with reality. The content of the thesis is a proposal to improve online marketing communication that will raise awareness of the brand.
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Proposal of Marketing Plan
Rosická, Markéta ; Radvan,, Michal (referee) ; Novák, Petr (advisor)
This bachelor thesis describes current condition of marketing plan of company Shine&Shine and a vision of new, more effective plan to extend its product range and expand abroad. The first part focus on theoretical point of view of marketing and Marketing Investigation. In the second part is projected analysis of current condition of the company, particularly its market supply. The third part includes the marketing plan and planning of short-term and long-term goals to maximalize sales of each products.
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Zinc-Dependent Hydrolases: Structure-Function Study of Glutamate Carboxypeptidase II and Histone Deacetylase 6
Škultétyová, Ľubica ; Bařinka, Cyril (advisor) ; Obšil, Tomáš (referee) ; Novák, Petr (referee)
Zinc-binding proteins represent approximately one tenth of the proteome and a good portion of them are zinc-dependent hydrolases. This thesis focuses on biochemical and structural characterization of glutamate carboxypeptidase II (GCPII) and histone deacetylase 6 (HDAC6), two members of the zinc-dependent metallohydrolase superfamily. We describe here their interactions with natural substrates and inhibitors. GCPII is a homodimeric membrane protease catalyzing hydrolytic cleavage of glutamate from the neurotransmitter N-acetylaspartylglutamate (NAAG) and dietary folates in the central and peripheral nervous systems and small intestine, respectively. This enzyme is associated with several neurological disorders and also presents an ideal target for imaging and treatment of prostate cancer. GCPII inhibitors typically consist of a zinc-binding group (ZBG) linked to an S1' docking moiety (a glutamate moiety or its isostere). As such, these compounds are highly hydrophilic molecules therefore unable to cross the blood-brain barrier and this hampers targeting GCPII to the central nervous system. Different approaches are adopted to alter the S1' docking moiety of the existing inhibitors. As a part of this thesis, we present different strategies relying on replacement of the canonical P1' glutamate residue...
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Proposal of Winery Marketing Plan
Válka, Vojtěch ; Válka, Karel (referee) ; Novák, Petr (advisor)
The main subject of this thesis is creating complex markething plan for winery Ing. Karel Valka. The thesis is focusing on creating unified comunication style of the brand. The main business subject of winery Ing. Karel Valka is producing grapes of grapewine, processing them and sell products made from it. Second chapter of my thesis is focused on theory about building unified comunication style and building general marketing plan. Third chapter is focused on analysis of current status of the company and subsequent creating of „Brand manual“ for winery Ing. Karel Valka and guide for application of the manual into practice, based on the current situation in company.
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