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Personnel Marketing
Taubenhanslová, Marcela ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
This thesis is focused on personnel marketing, its goals and its importance to employers. The application of personnel marketing in business practice should be based on good knowledge of potential employees' interests and expectations. The goal of this thesis is to identify specific factors of recruitment of fresh graduates on the Czech labour market and to find out some specifics in their expectations in comparison with other applicants for a job.
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Cooperation and leading of multicultural teams
Matesová, Klára ; Kleibl, Jiří (advisor) ; Šikýř, Martin (referee)
This final thesis deals with a topic of multicultural cooperation in teams. It focuses namely on identifying ohow multicultural environment influences work in teams as well as on investigation how cooperation in multicultural teams can be enhanced. Attention is also paid to virtual teams as a subtopic of multicultural teams.
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System of emloyee benefits in the company SLUŽBY MĚSTA JIHLAVY s.r.o.
Oberreiterová, Martina ; Šikýř, Martin (advisor) ; Hodková, Hana (referee)
The objective of this thesis is to assess the current status of employee benefits in practice, and the trends emerging in this area. The thesis first focuses on the characteristics of employee benefits in general, with a view to their growing importance, characteristics of the advantages and drawbacks of a fixed versus flexible system of benefit introduction, including tax impacts from the point of view of both the employer and employee. The thesis further analyzes the situation in the area of employee benefits in the Czech Republic. The practical part of the thesis assesses an employee benefit system introduced in a purely Czech company, SLUŽBY MĚSTA JIHLAVY s.r.o., and compares developments experienced in the last few years. The level of employee satisfaction with the benefits and other options being offered by the company was also examined. The evaluation of the outcome of the analysis includes proposals for resolution of the shortcomings found in the process.
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