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Online trading using automated trading systems
Polák, Tomáš ; Palovský, Radomír (advisor) ; Sova, Martin (referee)
This work deals with the online automated trading systems in the Forex. In the theoretical section are explained basic concepts necessary for understanding of the international currency market and the basic tools used by professionals to analyze the behavior of prices. In the practical part, author construct two profitable automated systems based on different approaches according to generally accepted standards and prove that it is possible on the basis of simple-blade business model to program a robot to safely and regularly evaluates the financial resources. The results will be compared with the performance of a standard open source AOS.
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Comparison of selected software tools in an environment Darknet
Bušta, Jan ; Klíma, Tomáš (advisor) ; Sova, Martin (referee)
This thesis focuses on issues related to a Darknet. The main goal of this thesis is to describe the Darknet network, characterize selected software that allows connections to the Darknet, compare these software and recommend potential users the software, that best suits the given criteria. The first part is devoted to the theory of the Darknet and describes the Darknet from a historical and content perspective. It further describes the software by which you can get into the Darknet. In the second part are compared these software by using pre-defined criteria. In the conclusion is evaluated software I2P as the best solution for potential users.
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Modern technologies and trends used for customer acquisition and retention
Petrásková, Veronika ; Matuštík, Ondřej (advisor) ; Sova, Martin (referee)
The bachelor thesis is focused on trends and modern technologies used by banks for their current clients and for acquisition of new clients. The banking market is characterized by a high supply and a competition. Innovative approach and added value in modern technologies may help the banks to increase a competitive advantage and loyalty of their clients, which may be a main factor for success. The aim of this thesis is a description of these tools and an evaluation of their utilization in the Czech Republic and abroad.
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Issue of on-line payments
Grombířová, Aneta ; Sova, Martin (advisor) ; Řezníček, Václav (referee)
This bachelor thesis deals with the issue of online payments and purchase of goods and services through the Internet. For this purpose the attention is paid to the online shopping, namely, electronic and mobile commerce, payment methods, payment systems and security risks. The theoretical part of the thesis aims to analyze these aspects, describe and find their advantages and disadvantages. In the analytical part the attention is paid to the results of the questionnaire investigation, which is focused on customers' needs and preferences about the aspects of online shopping described in theoretical part.
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SEO improvements of the selected web page
Slivka, Filip ; Sova, Martin (advisor) ; Řezníček, Václav (referee)
This bachelor thesis is focused on search engine optimization. Theoretical part describes basic concepts of SEO and creates a clear vision about this problematics. The practical part is based on analysis of selected website and its competitors. In the end it suggests improvements of analyzed website. Some improvements are implemented. Main contribution of this thesis is the improvement of search engine optimization of selected website.
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SEO analysis of the selected web page
Kuthan, Vojtěch ; Sova, Martin (advisor) ; Čermák, Radim (referee)
This thesis deals with SEO analysis. The theoretical part describes important part of SEO analysis. The practical part analyzes the web DDWorld.cz. Then based on the results are given recommendations. The main contribution of this work are recommendations for administrators and site optimization itself.
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Analysis of Competitive Intelligence in a medium-sized enterprise
Protivínský, Karel ; Matuštík, Ondřej (advisor) ; Sova, Martin (referee)
This bachelor thesis is focused on a theme of informatics, which is the Competitive Intelligence. Its aim is to apply Competitive Intelligence in medium-sized enterprise. It is necessary to define Competitive Intelligence in order to make this application possible so that the reader understands what the term represents and where it applies. The main benefit would be to demonstrate how CI works in medium-sized enterprise. This thesis consists of 4 sections. The first one is focused on the general characteristics of Competitive Intelligence (hereinafter CI). The first part of this section is the definition of the term CI, and then it deals with its history, the reason for establishing CI and its division according to certain symptoms and performance of base of CI. In the next sections, we first focus on the definition of the term Business Intelligence (hereinafter BI), which is often associated with CI. BI analysis is not the basis of this work, so this section is written briefly. Its most valuable part is the last one, where the relationship between BI and CI is broken down. In the following section, three recent trends in CI are described. In the last section we can find the characteristics of a medium-sized enterprise, as well as its business environment in which it operates and its requirements or restrictions on CI. Then I focus on applying theoretical knowledge to this enterprise.
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Analysis of the marketing activities of the selected e-shop
Rubínová, Klára ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The topic of this bachelor's thesis is an analysis of marketing activities of a selected e-shop from the Internet marketing point of view. It deals with the instruments of Internet marketing, Internet advertising services and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the selected e-shop is also present. The analysis is based on internal sources, which are mainly used for examination of viewer ratings and PPC systems. The next step was a presentation of evaluation or alternatively suggestion of possible improvements. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The phenomenon of viewer ratings is also described. The practical part begins with general characteristics of the chosen e-shop. Following chapters focuses on the analysis itself. The conclusion section summarizes the analysis and evaluates the results of the research. The thesis aimed to introduce general instructions of how to make an analysis of Internet activities of one's own e-shop, which can be very beneficial.
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Analysis of marketing activities of online retailers in a selected segment
Ushanova, Kateryna ; Sova, Martin (advisor) ; Smutný, Zdeněk (referee)
This thesis focuses on the analysis of marketing activities of online retailers in a selected segment and on the area of Internet marketing in particular. The theoretical part defines the terms used in marketing, Internet marketing, and advertising and describes the tools of Internet marketing. The practical part analyses various marketing activities of online retailers. The entire practical part focuses on the competition in the field of furniture retail. The primary aim of the thesis is to analyse selected online retailers and use the results as a basis for proposing recommendations for improvements in business strategy The thesis is designed to contribute by presenting recommendations for improvements in Internet marketing strategies of selected online retailers in a specific field of e-commerce.
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